61 football plays. Run the ones that sell your product.

A play is one repeatable DOOH tactic built around one football moment. It names the screens to buy, the audience or geography to target and the hours to run. “Gameday Ring” means every venue type inside two miles of a stadium (three for suburban stadiums), from six hours before kickoff to three after, home games only. “Ride Home” means rideshare tops and in-car screens in the ring for two hours after the final whistle, plus late-night QSR. Each play is specific enough to buy on Monday and general enough to reuse across markets all season.

This page has all 61: pro, college, plays that work for both, high-school Friday nights and always-on. One entry is a calendar note rather than a buyable tactic, and it’s marked that way. Filter by league, category or moment, then check the category recipes below.

Most football plans combine three to six plays that follow the fan through a weekend. The stock-up plays hit grocery, liquor and convenience stores in the two days before a game. Game-day morning is coffee, QSR, gas and gyms. The drive in is highway and roadside boards on the inbound corridors, and the ring is the streets, bars and convenience stores around the stadium. The watch party is bars, casual dining and sports venues in fan-dense blocks. The ride home is rideshare and late food, and the weekday plays keep you around for the commute and the Monday recap.

Tentpole, holiday and postseason plays sit on top of that base. Thanksgiving, Christmas, rivalry week, conference championships, bowls, the playoffs and the Big Game each get their own play, because each one moves fans somewhere new. The offseason has plays too: the draft, the Combine, schedule release and fantasy draft season.

Where a sample plan exists, the card links to its live map and proposal on client-map.media-dooh.com. Start there and change the markets, flight and budget. It’s faster than a blank page.

Plays use three kinds of targeting. Census-block audiences reach the neighborhoods that index highest for a fan segment: American football, NFL, college football, college sports, fantasy sports, or sports betting (legal states only). On top of that are fan cohorts for all 32 pro teams. It’s cookieless, based on where fan-dense households are, with no tracking of individuals.

Market targeting matters most for college. NFL fandom is national, and at DMA level almost every market sits between 92 and 110. Blocks indexing 115+ for American football average 169, which is why pro plays go block by block. College fandom is regional, and Birmingham, Columbus-Tupelo, Montgomery, Huntsville, Lincoln and Wichita lead at DMA level. College plays go market by market, then block by block.

Stadium rings cover the hours around kickoff. The Stadium Explorer shows how many screens sit inside two miles of each stadium, so you know whether the ring can carry a play alone or needs a corridor and fan-block layer around it.

Every play assumes generic football creative. Only official sponsors can use league and team marks, “Super Bowl” or “Super Sunday.” School names, logos, mascots and conference or playoff marks need a license. A team color scheme plus city and football imagery can infringe even with no logo. So the plays use “the Big Game,” “game day,” “Saturday,” “rivalry weekend” and city names, in your own brand colors. Good creative doesn’t need the logo anyway.

Programmatic screens take new creative within hours, so we pre-build score-agnostic city and moment versions and swap them by market as the season moves. Team names, nicknames, player names and team color schemes never appear.

Alcohol, sportsbook and prediction-market plays carry extra rules. They run in 21+ venues only, never on or next to a campus, and only in states where the product is legal and live. The full guardrails are at the bottom of this page.