Are we allowed to advertise sports betting near the stadium?

Yes — New York State legalized mobile sports betting in January 2022, and standard DOOH sports betting creative is permitted with the required responsible-gaming footer. We handle compliance review as part of the buy.

Does the buy work for concerts at Yankee Stadium (not just baseball)?

Yes — concert nights (typically summer stadium tours) draw a similarly sized crowd on similar transit patterns. We flex the daypart and creative to match the show demo.

What's the difference between the Deegan and 161st Street inventory?

Deegan is a highway audience — car-driving, higher HHI, less time-on-face. 161st is pedestrian and transit — younger, more diverse, longer dwell. For most game-day advertisers, running both delivers the best cost-per-attendee.

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Sports & Entertainment — Bronx

Yankee Stadium Game Day Transit DOOH

81 home games and dozens of concerts push 3M+ fans through a 4-block Bronx perimeter each year — most arriving by subway, many by car on the Major Deegan. Game-day DOOH here is the sharpest lever for sports betting, beer, QSR, and mass-consumer brands in the tri-state.

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196

Live screens in plan

Venue types

Dayparts

Bronx

Borough

Live inventory map

Every screen in the Yankee Stadium plan

This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code HUx1kkFOYPs — 196 real digital screens available today across Concourse / South Bronx.

Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.

The audience

Yankees fans, Bronx-native and tri-state suburban, high-arousal

Yankees game-day audiences skew male, tri-state, and cross-generational. The buy naturally splits into two audiences: subway arrivals (Bronx and Manhattan residents, younger, more mobile-first) and Major Deegan car arrivals (Westchester, CT, NJ suburbs, families, higher HHI).

Yankees fansSports bettorsBeer / RTD drinkersTri-state suburban familiesMale 25-54 mass consumerBronx / Upper Manhattan residents

Addressable scale

~3.5M annual attendees; game-day subway ridership at 161 St-Yankee Stadium spikes to ~50k trips.

The play

How we execute the buy

Split the plan into a transit leg (161 St-Yankee Stadium station digital, plus the digital urban panels along River Ave and 161st) and a highway leg (roadside digital bulletins on the Major Deegan and the Cross Bronx approach).

For sports betting operators, activate 2 hours pre-first-pitch through T+30 minutes post-final-out. The pre-game window is peak parlay-building intent; the post-game window is peak next-bet setup.

For beer, RTDs, and QSR, add a Bronx / Upper Manhattan trade-zone extension (145th, 149th, Third Ave BID) to catch fans on the last-mile walk back to bars for post-game hangout.

Formats in the mix

Screens that carry the message

›Major Deegan digital bulletins
›Cross Bronx digital bulletins
›161 St-Yankee Stadium transit digital
›River Ave digital urban panels
›Bronx bar & c-store digital networks

How we measure

KPIs we track for this play

›Game-window on-target reach
›App installs / bets placed within 90 minutes of game-end trigger
›Foot-traffic lift at sponsored bars in a 1-mile radius
›Branded search from Bronx + Westchester DMAs

FAQ

Questions buyers ask about Yankee Stadium

Are we allowed to advertise sports betting near the stadium?: Yes — New York State legalized mobile sports betting in January 2022, and standard DOOH sports betting creative is permitted with the required responsible-gaming footer. We handle compliance review as part of the buy.
Does the buy work for concerts at Yankee Stadium (not just baseball)?: Yes — concert nights (typically summer stadium tours) draw a similarly sized crowd on similar transit patterns. We flex the daypart and creative to match the show demo.
What's the difference between the Deegan and 161st Street inventory?: Deegan is a highway audience — car-driving, higher HHI, less time-on-face. 161st is pedestrian and transit — younger, more diverse, longer dwell. For most game-day advertisers, running both delivers the best cost-per-attendee.

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Barclays Center

The Atlantic Avenue-Barclays Center transit hub is Brooklyn's densest DOOH surface. Nine subway lines and the LIRR converge here, and every Nets, Islanders, and concert egress funnels through it. A geofenced DOOH burst reaches Brooklyn-native millennials at peak cultural energy.

Cultural & Tourist

Broadway Theater District

13 million Broadway tickets are sold every year, and nearly every ticket-holder walks the same 8-block grid between 5 and 7 PM on their way to dinner and the show. That's the most affluent, most attentive, most photograph-happy tourist audience in America — hiding in plain sight.

Keep exploring

Bronx DOOH inventory Alcohol, beer & RTD advertising Bars & restaurants Programmatic DOOH

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