DOOH Marketing · Category Proposal
DOOH for aesthetics, dermatology & med spas
A turnkey media plan for the one category where appearance is the purchase trigger. Reach injectable, derm, and cosmetic-surgery prospects in the salons, gyms, malls, and point-of-care rooms where the decision actually happens — then geo-fence every clinic to close the loop.
30-second primer
Why aesthetics is a DOOH-native category
Channel that survives the restrictions
Meta, TikTok, and Google routinely block before-and-after creative, procedure language, and medical claims — and suspend accounts that push it. DOOH is contextually self-regulating: a Botox ad in a salon, a filler ad in a gym, a derm-screening reminder at point-of-care. Premium creative runs at scale, no appeals queue.
Context beats cookies for appearance
Aesthetics prospects decide in front of mirrors, after workouts, between blow-outs, and walking past Sephora. DOOH places the brand inside those exact rooms — something behavioral retargeting can only approximate after the fact.
Built around the clinic footprint
Point + radius targeting around every practice address. Layer in audience cohorts for HHI $150K+, premium-skincare buyers, fitness-club members, and life-event triggers — engagements, reunions, milestone birthdays.
Closed-loop to consultation booking
Mobile-ID retargeting from screen exposure to clinic visit and consultation form. Attribution that ties impression to lead without relying on the patient self-reporting "I saw your billboard."
Four ways to run it
Use cases by sub-vertical
Med spas & injectables
Botox, filler, lip enhancement, neuromodulators. Reach beauty-conscious women 25–54 inside the salons, blow-dry bars, and gyms where appearance decisions already live — then close the loop with a 2.5-mile geo-fence around the clinic for retargeting.
Dermatology clinics
Medical and cosmetic derm — acne, rosacea, eczema, skin cancer screening, mole checks. Point-of-care, pharmacy, and doctor-office screens deliver 15–45 minutes of captive attention to consumers actively managing skin conditions.
Cosmetic & plastic surgery
Rhinoplasty, breast augmentation, body contouring, facelifts. High-consideration, affluent-targeted DOOH inside premium malls, luxury retail corridors, executive office lobbies, and country-club-adjacent billboards.
Skincare & rx-grade product launches
Prestige skincare, prescription topicals, peptide and growth-factor lines. Drive shelf intent at premium grocery, beauty retail, and pharmacy aisles while building brand equity on urban panels in beauty-dense ZIPs.
Where it runs
The aesthetics venue stack
Eight verified venue types form the spine of every aesthetics plan. Tighten or widen the mix per clinic footprint, demographic, and procedure mix.
The actual screens
What it looks like in market
Real DOOH screens from the verified aesthetics venue stack — salons, gyms, malls, point-of-care, lobbies, and pharmacies. Every placement on the plan is a real, named, verified screen.
Comparable DOOH outcomes
Healthcare and wellness campaigns that mirror the aesthetics playbook.
Ready to put your practice on every appearance-driven screen?
Get platform access and we'll build a clinic-by-clinic plan with verified inventory, audience layering, and consultation-level attribution.