DOOH Marketing
DOOH Advertising in Allentown, PA
Allentown sits inside the Philadelphia designated market area — Nielsen's #5 U.S. TV market, with 3,145,920 TV homes — and anchors a Lehigh Valley of 886,400 people around a city of 125,976. A live 30-mile plan around downtown Allentown reaches 2,928 active digital screens delivering 672.2M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Out-of-home advertising went digital, and that changed the economics: the billboards, gas-station screens, gym boards, and mall displays Lehigh Valley residents already pass are now bookable by the day, swappable in minutes, and measurable down to store visits. Digital out-of-home (DOOH) meets people out in the world — nothing to skip, block, mute, or scroll past.
The point of the Goldfish platform is that this is finally easy to run. A national brand can test the Valley for a week; a Route 22 shop can light up the exits nearest its door. Either way you plan, buy, and measure across 100+ US markets and 35+ venue types, go live the same day instead of waiting weeks on a traditional buy, and choose your lane — self-serve it yourself, or hand it to our team to plan and manage. Measurement is built in, so you always know what the spend produced.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable across Allentown and the wider Lehigh Valley right now.
Why Allentown Matters
Allentown doesn't have its own Nielsen television market — the Lehigh Valley sits inside the Philadelphia designated market area[12], the 5th-largest TV market in the country with 3,145,920 TV homes[11]. That's a very different audience math than a standalone small market: a Lehigh Valley plan reaches people who are also getting Philadelphia's broadcast signal, but who commute, shop, and live entirely local. 69.7% of workers here drive alone with a mean commute of 24.6 minutes[8], so the same gas-station and convenience-store screens along the valley's interstates catch the same commuters day after day.
The local economy runs on healthcare, logistics, and industry. Lehigh Valley Hospital Center is the county's #1 employer, and Amazon.com Services LLC is #4 — a sign of how central the Valley has become to East Coast e-commerce and warehousing[3]. Air Products, the industrial-gas giant, keeps its global headquarters just outside the city in Trexlertown[5], while PPL Corporation, the S&P 500 electric utility, keeps its headquarters in downtown Allentown[4] — putting a real concentration of office-tower and corporate-campus screens within a few blocks of Center City.
Two fixtures anchor the local calendar: the Great Allentown Fair, running on the Allentown Fairgrounds since 1852[6], and the Mayfair Festival of the Arts, held every May on the Cedar Crest College campus since 1984[7] — both drawing crowds well beyond the city's own population into downtown bars, restaurants, and hotels.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Allentown plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Allentown plan[1] — the same corners you pass on Hamilton Street, MacArthur Road, and the I-78/US-22 spine. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Allentown plan on 2026-07-02[1], with every screen counted once. The plan carries 2,928 active digital screens delivering 672,219,142 monthly impressions across the Lehigh Valley market.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Bars | 432 | 81,704,180 |
| Grocery | 428 | 82,196,891 |
| Doctor Offices | 318 | 24,944,530 |
| Casual Dining | 207 | 58,458,623 |
| Convenience Stores | 229 | 11,953,736 |
| Rideshare / Taxi TV | 267 | 595,760 |
| Gas Stations | 206 | 5,424,282 |
| Office Buildings | 201 | 36,901,732 |
| Digital Billboards | 142 | 129,304,921 |
| Movie Theaters | 118 | 8,839,995 |
| Gyms | 71 | 10,554,397 |
| Malls | 41 | 130,641,594 |
| Other venue types | 47 | 19,931,792 |
| Apartment Buildings | 47 | 6,973,493 |
| Pharmacies | 44 | 2,140,274 |
| Urban Panels | 62 | 15,244,320 |
| QSR | 23 | 4,666,950 |
| Recreational Venues | 17 | 9,735,056 |
| Sports Venues | 17 | 31,416,238 |
| Liquor Stores | 11 | 590,378 |
| Total | 2,928 | 672,219,142 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Allentown within the 3,145,920-home Philadelphia DMA.
Allentown Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Allentown plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a meaningful block of 9:16 portrait and a handful of ultra-wide spectaculars for roadside bulletins.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,248 |
| 1080×1920 | 9:16 | Portrait | 210 |
| 1400×400 | 7:2 | Landscape (spectacular) | 78 |
| 728×90 | ~8:1 | Landscape (banner strip) | 73 |
| 840×400 | 21:10 | Landscape (spectacular) | 42 |
| 720×1280 | 9:16 | Portrait | 35 |
| 1280×960 | 4:3 | Landscape | 33 |
| 1280×720 | 16:9 | Landscape | 24 |
2,542 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,450 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,005 screens
Support audio, concentrated in gas-station and bar venues.
Listed formats cover 2,743 of the 2,928 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Allentown?
You don't need a rate card or a six-figure budget to run out-of-home in Allentown. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or an office-lobby screen. You're never charged more for one venue type over another; a bigger budget simply earns more impressions across the market. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Allentown screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Allentown screens?
Live on Allentown screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,928 screens, zoomed in on the landmarks locals actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the corners around PPL Center, Coca-Cola Park, the Allentown Fairgrounds, Cedar Crest College, Lehigh Valley Mall, and Dorney Park.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius is a blunt instrument in a valley market like this one — Allentown, Bethlehem, and Easton are strung along a handful of real highways, not spread evenly across a circle. Hand Goldfish a route — the commute down the I-78/US-22 spine, the run up PA-309, the climb north on the I-476 extension — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, and bar TVs a driver actually passes end to end.
Here are three of the Lehigh Valley's real arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-78/US-22 Valley Spine (Breinigsville, PA → Easton, PA, 25.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Allentown plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Allentown
Real photos of the screen formats running in the Allentown plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old Allentown Historic District[2]
Designated a historic district in 1978, a dense Center City grid of 19th-century rowhomes a few blocks north of the Hamilton Street retail spine — one of Allentown's oldest and most walkable residential cores.
West End Theatre District[2]
Also called the 19th Street Theatre District — a mixed-use strip of nearly 140 businesses built around the Civic Theatre of Allentown's two venues, lined with Arts-and-Crafts-style townhomes from the 1910s-30s.
Downtown Arts District[2]
The cultural core of Center City between North 5th and 6th Streets, home to the Allentown Art Museum, Allentown Symphony Hall, and the Baum School of Art — steps from the PPL Center entertainment corridor.
The Waterfront[2]
A 26-acre redevelopment along the Lehigh River — new office, residential, and retail construction reshaping the east edge of Center City.
Suggested Campaigns for This Market
B2B & corporate decision-maker reach
Office-building and doctor-office screens across the Center City corporate corridor, geofenced to the downtown Allentown office towers and the Lehigh Valley's corporate and healthcare campuses.
Build this plan →
Retail & grocery drive-to-store
Grocery, mall, and convenience-store screens along the I-78/US-22 valley spine and the Lehigh Valley Mall trade area — catch shoppers before their next stop.
Build this plan →
Game-day & festival surround
Bar and casual-dining screens downtown during the Great Allentown Fair and Mayfair Festival, plus roadside billboards on the approach to PPL Center and Coca-Cola Park on event nights.
Build this plan →
Sports & Entertainment Footprints
PPL Center[9]
8,420-seat downtown Allentown arena (10,500 for concerts) — home of the Lehigh Valley Phantoms, the Philadelphia Flyers' AHL affiliate.
Coca-Cola Park[10]
10,178-capacity ballpark on Allentown's east side — home of the Lehigh Valley IronPigs, the Philadelphia Phillies' Triple-A affiliate.
Dorney Park & Wildwater Kingdom[14]
200-acre amusement and water park on Allentown's west side, with dozens of rides including eight roller coasters — the Lehigh Valley's marquee family destination.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Allentown. Different brands and markets — same platform, same playbook.
+25%
Program Enrollment Lift
Utility
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Allentown DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and movie theaters. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Allentown?
Allentown DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the market rather than access to different inventory.
What types of screens can I book in Allentown?
The live 30-mile Allentown plan carries 2,928 active digital screens across venue types including bars, grocery, doctor's offices, casual dining, convenience stores, gas stations, office lobbies, and roadside digital billboards.
How many people can an Allentown DOOH campaign reach?
The current Allentown plan delivers roughly 672 million monthly impressions across the Lehigh Valley market, which sits inside the Philadelphia designated market area — Nielsen's #5 U.S. TV market with 3,145,920 TV homes.
How fast can an Allentown DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Pennsylvania Markets
Plan an Allentown Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code utQQkl8C0VU), 30-mile radius around downtown Allentown, de-duplicated so each screen is counted once, pulled 2026-07-02
- [2] Wikipedia — List of Allentown neighborhoods
- [3] Pennsylvania Dept. of Labor & Industry, Center for Workforce Information & Analysis — Top 50 Employers, Lehigh County (4th Quarter 2025, published May 2026)
- [4] Wikipedia — PPL Corporation
- [5] Wikipedia — Air Products
- [6] Wikipedia — Great Allentown Fair
- [7] Wikipedia — Mayfair Festival of the Arts
- [8] Data USA — Allentown, PA (U.S. Census ACS population & commute data)
- [9] Wikipedia — PPL Center
- [10] Wikipedia — Coca-Cola Park
- [11] National Media Spots — 2024-2025 Local Television Market Universe Estimates (Nielsen DMA rankings)
- [12] Wikipedia — Media in the Lehigh Valley (confirms the Lehigh Valley is part of the Philadelphia television market)
- [13] USAFacts (U.S. Census Bureau Population Estimates Program) — Allentown-Bethlehem-Easton, PA-NJ Metro Area population
- [14] Wikipedia — Dorney Park & Wildwater Kingdom
- [15] Mapbox Directions API — driving route geometry for the I-78/US-22, PA-309, and I-476 corridors, pulled 2026-07-02
Get Your Ad on Allentown Screens
Every screen in the Allentown market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Allentown Screens