DOOH Marketing
DOOH Advertising in Charlotte, NC
Nielsen DMA #21 · 1,382,020 TV homes. A live 30-mile plan around Uptown reaches 5,800 active digital screens delivering 1.24 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Charlotte's skyline doesn't sit on a great river or a natural harbor — it sits on banking. Uptown is described as the nation's second-largest banking district by assets after New York City[21], and the towers proving it keep changing hands: on June 29, 2026, five days before this page was built, Honeywell completed a three-way corporate split, spinning off its Aerospace business while keeping its remaining automation company — now Honeywell Technologies — headquartered right here in Uptown and still seated in the S&P 500[8][7].
That's the case for digital out-of-home (DOOH) advertising, too: it puts a message on the screens already built into a city that's rebuilding itself constantly — gas-pump displays, apartment-lobby screens, office towers, and roadside digital billboards, reaching people wherever they actually are instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Charlotte metro right now.
Why Charlotte Matters
Uptown's four wards hold an outsized share of the region's corporate weight: Bank of America and Truist Financial, both S&P 500 components, sit blocks apart at their namesake towers[5][6]; Duke Energy, also S&P 500, runs its utility business from Duke Energy Plaza after hitting its highest-ever Fortune 500 placement (141st) in 2024[9]; and Nucor, the country's largest steel producer, keeps its headquarters here too[10]. Lowe's rounds out the region's Fortune 500 roster, though its campus sits in Mooresville, a Charlotte-metro suburb, not the city itself[11]. The counterweight to all that banking is Atrium Health, headquartered a few miles south of Uptown with roughly 70,000 employees across 40 hospitals and 1,400 care locations — the metro's largest healthcare employer[23].
The calendar runs hardest each Memorial Day weekend, when Charlotte Motor Speedway in nearby Concord sells out its 95,000 seats for the Coca-Cola 600 — a fourth consecutive sellout in 2025, pulling fans from all 50 states and 12 countries onto every road in and out of town[12][13]. Every fall, Holy Trinity Greek Orthodox Cathedral draws a different crowd for the Yiasou Greek Festival, an event it's run since 1978[22].
On an ordinary weekday, though, 57.4% of Charlotte workers still drive alone, with a mean commute of 24.7 minutes and a striking 28.8% working from home entirely[4] — enough of a split that a single screen type never covers the whole market on its own.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Charlotte plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Charlotte plan[1] — the same corners you drive past on I-77, I-85, and the I-485 outerbelt. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Charlotte plan on 2026-07-04[1], with every screen counted once. The plan carries 5,800 active digital screens delivering 1,244,690,294 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Casual Dining | 424 | 205,072,235 |
| Office Buildings | 590 | 51,684,475 |
| Apartment Buildings | 878 | 73,364,430 |
| Doctor Offices | 521 | 20,424,078 |
| Gas Stations | 663 | 14,441,330 |
| Rideshare / Taxi TV | 503 | 1,889,350 |
| Convenience Stores | 351 | 22,705,235 |
| Grocery | 514 | 60,701,898 |
| Sports Venues | 257 | 36,344,766 |
| Bars | 253 | 50,660,130 |
| Movie Theaters | 232 | 43,942,405 |
| Digital Billboards | 127 | 235,855,663 |
| Malls | 55 | 349,699,153 |
| Airports | 57 | 10,425,671 |
| Gyms | 96 | 14,949,900 |
| Pharmacies | 99 | 4,606,590 |
| QSR | 27 | 3,847,558 |
| Recreational Venues | 31 | 19,004,858 |
| Urban Panels | 28 | 15,784,109 |
| Hotels | 37 | 2,045,678 |
| Other venue types | 57 | 7,240,782 |
| Total | 5,800 | 1,244,690,294 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown/Uptown Charlotte within the 1,382,020-home DMA.
Charlotte Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Charlotte plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,117 |
| 1080×1920 | 9:16 | Portrait | 648 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 464 |
| 1024×768 | 4:3 | Landscape | 298 |
| 1280×720 | 16:9 | Landscape | 282 |
| 720×1280 | 9:16 | Portrait | 155 |
10,780 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
10,341 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,092 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Charlotte market.
How Much Does DOOH Cost in Charlotte?
You don't need a national media budget or an agency contract to put a message in front of Charlotte. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off I-85, an Uptown office lobby, or a bar in NoDa, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Coca-Cola 600 race week, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Charlotte screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Charlotte screens?
Live on Charlotte screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 5,800 screens, zoomed in on the Charlotte landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Bank of America Stadium, the 19,444-seat Spectrum Center[15], the NASCAR Hall of Fame, which opened in Uptown in 2010[16], the U.S. National Whitewater Center's 1,300 acres along the Catawba River[17], Charlotte Motor Speedway in Concord, and out to CLT airport, which handled 53,574,392 passengers in 2025[18].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[24], then geofences every bookable screen within reach of that exact path, end to end.
Charlotte's road grid gives three obvious candidates: the I-77 spine running north-south through Uptown, stretching all the way south across the state line to Rock Hill, SC; the I-85 corridor cutting northeast-southwest between Gastonia and Kannapolis; and the I-485 outerbelt that wraps the city's southern and eastern suburbs. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-77 North-South Spine (Rock Hill, SC → Huntersville, NC, 44.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Charlotte plan [1] against Mapbox driving geometry [24], counting each screen within the listed buffer of the route.
Screen Formats Active in Charlotte
Real photos of the screen formats running in the Charlotte plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
NoDa (North Davidson)[19]
Charlotte's official arts district, about 2.5 miles northeast of Uptown along North Davidson and 36th streets — a former textile-mill corridor turned gallery row, with bimonthly gallery crawls on the first and third Fridays of every month.
South End[20]
A 19th-century rail and warehouse corridor remade around the LYNX Blue Line light rail, which opened in 2007 and turned South Boulevard into Charlotte's densest run of breweries, lofts, and transit-oriented development.
Plaza-Midwood[25]
A streetcar suburb platted in 1910, about a mile northeast of Uptown, that fell into decline mid-century and came back as one of Charlotte's most eclectic strips — Central Avenue's independent shops, restaurants, and a Local Historic District protecting it since 1992.
Uptown (Center City)[21]
The four-ward core bounded by I-277, split by the intersection of Trade and Tryon streets — described as the nation's second-largest banking district by assets after New York City, and home to Bank of America, Duke Energy, and Honeywell Technologies headquarters towers.
Suggested Campaigns for This Market
Uptown banking & B2B workforce reach
Office-building and urban-panel screens around the Bank of America, Truist, and Honeywell Technologies towers, reaching the daytime workforce that fills Uptown's second-largest-in-the-nation banking district.
Build this plan →
Race-week event surround
Sports-venue, gas-station, and QSR screens geofenced along the I-85 corridor toward Charlotte Motor Speedway during Coca-Cola 600 week, when the track's capacity crowd fills every route in and out of Concord.
Build this plan →
NoDa & South End nightlife reach
Bar, casual-dining, and rideshare screens concentrated in NoDa and South End, reaching the same crowd that fills gallery crawls and taprooms every weekend along the Blue Line.
Build this plan →
Sports & Entertainment Footprints
Bank of America Stadium[14]
A 75,037-seat stadium in Uptown, home to both the Carolina Panthers (NFL) and Charlotte FC (MLS) — two tenants sharing one building and one screen footprint.
Charlotte Motor Speedway[13]
A 95,000-capacity track in Concord, about 13 miles from Uptown, that's hosted the Coca-Cola 600 every Memorial Day weekend since 1960.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Charlotte. Different brands and markets — same platform, same playbook.
+130%
Consideration Lift
Banking — Betterment
Read case study →
+25%
Program Enrollment Lift
Utility
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Charlotte DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, and Uptown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Charlotte?
Charlotte DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Charlotte?
The live 30-mile Charlotte plan carries 5,800 active digital screens across venue types including apartment buildings, gas stations, office buildings, doctor offices, grocery stores, and Uptown digital billboards.
How many people can a Charlotte DOOH campaign reach?
The current Charlotte plan delivers roughly 1.24 billion monthly impressions across the metro, which sits in Nielsen DMA #21 with 1,382,020 TV homes.
How fast can a Charlotte DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Carolinas Markets
Plan a Charlotte Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code _eQENJRoHE8), 30-mile radius around downtown/Uptown Charlotte, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Charlotte, North Carolina (2020 U.S. Census population 874,579; 14th-most populous city in the United States; 1st in North Carolina; metro area estimated at 2.88 million residents, 21st-largest in the U.S.)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Charlotte, NC #21, 1,382,020 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Charlotte, NC (U.S. Census ACS 2024 commute data: drove alone 57.4%, worked at home 28.8%, carpooled 8.63%, mean commute 24.7 minutes)
- [5] Wikipedia — Bank of America (headquartered at Bank of America Corporate Center, Charlotte, North Carolina; S&P 500 component)
- [6] Wikipedia — Truist Financial (headquartered at Truist Center, Charlotte, North Carolina; S&P 500 component)
- [7] S&P Dow Jones Indices press release — "Honeywell Aerospace Set to Join S&P 500 & S&P 100" (confirms that post-spin-off, Honeywell International is renamed Honeywell Technologies Inc. and remains in the S&P 500; effective June 29, 2026)
- [8] PRNewswire — "Honeywell Technologies Launches as Independent, Pure-Play Automation Company Following Completion of Honeywell Aerospace Spin-Off" (dateline Charlotte, N.C.; spin-off completed June 29, 2026; trades Nasdaq: HON)
- [9] Wikipedia — Duke Energy (headquartered at Duke Energy Plaza, Charlotte, North Carolina; S&P 500 component; ranked 141st on the 2024 Fortune 500, its highest-ever placement)
- [10] Wikipedia — Nucor (headquartered in Charlotte, North Carolina; S&P 500 component; the largest steel producer in the United States)
- [11] Lowe's Companies — "Our Headquarters" (corporate campus at 1000 Lowe's Blvd, Mooresville, North Carolina — a Charlotte-metro suburb, not the city of Charlotte itself)
- [12] Charlotte Motor Speedway — "Coca-Cola 600 Sold Out for Fourth Consecutive Year" (May 24, 2025; capacity crowd with fans from all 50 states and 12 foreign countries)
- [13] Wikipedia — Charlotte Motor Speedway (capacity 95,000 as of 2021; located at 5555 Concord Parkway South, Concord, North Carolina, roughly 13 miles from Charlotte; has hosted the Coca-Cola 600 since 1960)
- [14] Wikipedia — Bank of America Stadium (capacity 75,037; located in the Uptown section of Charlotte; home of the Carolina Panthers, NFL, and Charlotte FC, MLS)
- [15] Wikipedia — Spectrum Center (seats 19,444 for NBA games, expandable to 20,200; 333 East Trade Street, Uptown Charlotte; opened October 21, 2005)
- [16] Wikipedia — NASCAR Hall of Fame (opened May 11, 2010; a $160 million facility in Uptown Charlotte, owned by the City of Charlotte and licensed by NASCAR)
- [17] Wikipedia — U.S. National Whitewater Center (opened 2006; roughly 1,300 acres along the Catawba River; home to the world's largest recirculating artificial whitewater river)
- [18] Wikipedia — Charlotte Douglas International Airport (53,574,392 passengers in 2025; grew to the 6th-busiest airport in the United States by 2021)
- [19] Wikipedia — NoDa (Charlotte's historic arts district, centered on North Davidson and 36th streets, about 2.5 miles northeast of Uptown; a former textile-mill worker neighborhood)
- [20] Wikipedia — South End, Charlotte, North Carolina (a former rail and industrial corridor dating to the 1850s, redeveloped around the LYNX Blue Line light rail, which opened in 2007)
- [21] Wikipedia — Uptown Charlotte (the city's central business district, split into four wards by Trade and Tryon streets; described as the nation's second-largest banking district by assets after New York City; home to Bank of America, Duke Energy, and Honeywell Technologies headquarters)
- [22] Yiasou Greek Festival — Holy Trinity Greek Orthodox Cathedral, Charlotte (the festival began in 1978 and is described as one of Charlotte's largest annual cultural events)
- [23] Wikipedia — Atrium Health (headquartered at 1000 Blythe Boulevard, Charlotte; approximately 70,000 employees across 40 hospitals and 1,400 care locations; part of parent company Advocate Health since a December 2022 merger)
- [24] Mapbox Directions API — driving route geometry for the I-77, I-85, and I-485 corridors, pulled 2026-07-04
- [25] Wikipedia — Plaza-Midwood (Charlotte neighborhood) (established 1910 as a streetcar suburb about a mile northeast of Uptown; a Local Historic District since 1992 along The Plaza, Thomas Avenue, Pecan, and Clement)
Get Your Ad on Charlotte Screens
Every screen in the Charlotte market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Charlotte Screens