DOOH Marketing
DOOH Advertising in Nashville, TN
Nielsen DMA #26 · 1,199,400 TV homes. A live 30-mile plan around downtown Nashville reaches 4,876 active digital screens delivering 1.06 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A month before this page was built, CMA Fest wrapped its 53rd year with an estimated 100,000 fans a day walking downtown Nashville for four straight days, in from all 50 states and 39 countries[21][22] — right past the bars, restaurants, and digital billboards that make up a big share of the plan below. That's not a once-a-year fluke either: on New Year's Eve, the Big Bash pulls another 220,000 people onto the same blocks[23].
That's the case for digital out-of-home (DOOH) advertising in one sentence: it puts your message on the screens already built into the places people gather, whether that's a once-a-year festival crowd or an ordinary Tuesday commute — gas-pump displays, office lobbies, bar TVs, and roadside digital billboards, reaching people while they're actually out instead of a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Nashville metro right now.
Why Nashville Matters
Nashville is the 20th-most populous city in the country, with 689,447 residents inside the city limits and 2,150,553 across the metro[5] — and its economy runs on more than music. HCA Healthcare, a Fortune 500 (#61 in 2024) and S&P 500 company, keeps roughly 27,000 corporate, division, and hospital employees at One Park Plaza downtown[6][7], while Vanderbilt University and Vanderbilt University Medical Center employ nearly 40,000 people on the West End campus — described as the largest non-governmental employer in Middle Tennessee[8]. Bridgestone Americas, the U.S. arm of the Japan-based tire maker, has run its business from a downtown tower since 2017[9]. Nissan North America, Dollar General, Tractor Supply Company, and Community Health Systems all keep a major Middle Tennessee presence too — but their headquarters sit in Franklin, Goodlettsville, and Brentwood, real Nashville-metro suburbs, not the city of Nashville itself[12][10][11][13].
On an ordinary weekday, 66.5% of workers here still drive alone, with a mean commute of 24.7 minutes and 20.4% working from home entirely[4] — a split wide enough that roadside billboards alone won't cover the market; you need the office lobby and the apartment lobby too.
Then the calendar flips the whole equation: every December 31st, Nashville's Big Bash turns Lower Broadway into a free, nationally televised street festival that pulled 220,000 people and a record $41 million in direct visitor spending in its 2024 edition[23] — a single night that rivals a week of normal downtown traffic.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Nashville plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Nashville plan[1] — the same corners you drive past on I-65, I-40, and I-24. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Nashville plan on 2026-07-04[1], with every screen counted once. The plan carries 4,876 active digital screens delivering 1,064,561,535 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 768 | 6,724,170 |
| Apartment Buildings | 489 | 47,840,164 |
| Office Buildings | 479 | 52,862,673 |
| Casual Dining | 473 | 219,405,071 |
| Doctor Offices | 450 | 10,487,589 |
| Grocery | 407 | 85,449,917 |
| Bars | 405 | 162,836,310 |
| Movie Theaters | 342 | 25,247,653 |
| Gas Stations | 201 | 5,066,795 |
| Convenience Stores | 189 | 18,786,095 |
| Digital Billboards | 156 | 170,596,505 |
| Sports Venues | 132 | 28,593,547 |
| Gyms | 102 | 18,224,288 |
| Malls | 72 | 61,335,110 |
| Urban Panels | 50 | 19,106,654 |
| Recreational Venues | 37 | 12,452,391 |
| QSR | 29 | 3,942,905 |
| Airports | 24 | 109,868,651 |
| Pharmacies | 24 | 1,327,686 |
| Other venue types | 47 | 4,407,361 |
| Total | 4,876 | 1,064,561,535 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Nashville within the 1,199,400-home DMA.
Nashville Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Nashville plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 7,017 |
| 1080×1920 | 9:16 | Portrait | 1,071 |
| 720×1280 | 9:16 | Portrait | 469 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 363 |
| 1024×768 | 4:3 | Landscape | 207 |
| 1400×400 | 7:2 | Landscape (spectacular) | 190 |
4,245 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
3,630 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,307 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Nashville market.
How Much Does DOOH Cost in Nashville?
You don't need a festival-sized marketing budget to put a message in front of Nashville. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a bar on Lower Broadway, a Green Hills office lobby, or a gas station off I-24, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around CMA Fest week or the Big Bash, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Nashville screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Nashville screens?
Live on Nashville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,876 screens, zoomed in on the Nashville landmarks you actually walk or drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Lower Broadway's Honky Tonk Highway, a block from the 2,362-seat Ryman Auditorium, the "Mother Church of Country Music" since 1892[20][16], the Country Music Hall of Fame and Museum[18], Bridgestone Arena[15], Nissan Stadium on the Cumberland's east bank[14], the Grand Ole Opry House at Opry Mills[17], and out to BNA, which handled 25,715,851 passengers in 2025[19].
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[24], then geofences every bookable screen within reach of that exact path, end to end.
Nashville's interstates converge downtown at what locals call the spaghetti junction, so three obvious candidates radiate out from it: the I-65 spine running north-south between Franklin and White House, the I-40 corridor cutting east-west between Lebanon and Dickson, and the I-24 approach running southeast to Murfreesboro. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-65 North-South Spine (Franklin, TN → White House, TN, 47.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Nashville plan [1] against Mapbox driving geometry [24], counting each screen within the listed buffer of the route.
Screen Formats Active in Nashville
Real photos of the screen formats running in the Nashville plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
12South[2]
One of Nashville's most walkable trendsetting strips — restaurants, laid-back bars, independent boutiques, and design shops that draw a young, brand-engaged foot-traffic base.
The Gulch[2]
A dense, pedestrian-first pocket of boutique hotels, high-rise condos, murals, breweries, and live-music rooms just southwest of downtown — heavy after-work and weekend-night density.
East Nashville[2]
The city's creative-class neighborhood across the river — inventive restaurants, dive bars, cocktail rooms, live music, and vintage shopping in a corridor that skews younger and design-forward.
Germantown[2]
A walkable historic district built around baseball, brunch, and museums, with a Farmers' Market anchoring weekend foot traffic just north of downtown.
Music Row[2]
The literal headquarters of the country-music business — labels, publishers, and studios packed into a few blocks, where the industry's daytime workforce moves between meetings all day.
Suggested Campaigns for This Market
Honky-tonk & tourism nightlife reach
Bar, casual-dining, and rideshare screens concentrated on Lower Broadway and downtown, reaching the visitor crowd that fills the honky-tonks day and night.
Build this plan →
Healthcare & corporate workforce reach
Office-building, doctor-office, and apartment-lobby screens around the HCA, Vanderbilt/VUMC, and Bridgestone Americas corridor, reaching Nashville's daytime white-collar and healthcare workforce.
Build this plan →
Event-surround targeting
Sports-venue, digital-billboard, and urban-panel screens geofenced downtown for CMA Fest week and the Big Bash New Year's Eve crowd, when foot traffic through the entertainment district multiplies.
Build this plan →
Sports & Entertainment Footprints
Nissan Stadium[14]
A 69,143-seat stadium on the east bank of the Cumberland River, home to the Tennessee Titans since 1999 — a new indoor stadium is under construction next door and opens in 2027.
Bridgestone Arena[15]
A 17,159-seat downtown arena on Broadway, the Nashville Predators' home ice since 1998, steps from the honky-tonk district.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Nashville. Different brands and markets — same platform, same playbook.
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Nashville DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar and restaurant TVs, gas-pump screens, office lobbies, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Nashville?
Nashville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Nashville?
The live 30-mile Nashville plan carries 4,876 active digital screens across venue types including apartment buildings, office buildings, casual dining, doctor's offices, grocery stores, bars, and downtown digital billboards.
How many people can a Nashville DOOH campaign reach?
The current Nashville plan delivers roughly 1.06 billion monthly impressions across the metro, which sits in Nielsen DMA #26 with 1,199,400 TV homes.
How fast can a Nashville DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Tennessee Markets
Plan a Nashville Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code OTTSS8ci4VA), 30-mile radius (lat/lng points targeting) around downtown Nashville, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Visit Music City — Nashville neighborhoods guide (12South, The Gulch, East Nashville, Germantown, Music Row & Demonbreun)
- [3] ustvdb.com — 2024-25 Nielsen DMA rankings (Nashville, TN #26, 1,199,400 TV homes — verified via direct raw fetch, not summarized)
- [4] Data USA — Nashville-Davidson metropolitan government (balance), TN (U.S. Census ACS 2024 commute data: drove alone 66.5%, worked at home 20.4%, carpooled 8.11%, mean commute 24.7 minutes)
- [5] Wikipedia — Nashville, Tennessee (2020 U.S. Census population 689,447, 20th-most populous city in the United States; metro area 2,150,553, 35th-largest U.S. metropolitan statistical area)
- [6] Wikipedia — HCA Healthcare (headquartered in Nashville, Tennessee; ranked #61 on the 2024 Fortune 500; S&P 500 component)
- [7] The Cauble Group — "10 Largest Private Employers Headquartered in Nashville & Middle Tennessee" (2026): HCA Healthcare ~27,000 combined corporate/division/hospital headcount in Middle Tennessee (One Park Plaza, Nashville); Nissan North America 11,000+ employees (Franklin); Dollar General ~3,500 corporate & distribution employees (Goodlettsville)
- [8] Vanderbilt Health News — "VUMC Facts and Statistics" (nearly 40,000 staff, including more than 3,000 physicians, advanced practice nurses, and scientists on the Vanderbilt University faculty; described as the largest non-governmental employer of Middle Tennesseans)
- [9] Wikipedia — Bridgestone Tower (200 4th Avenue South, Nashville; 460 feet, 31 floors, completed 2017; headquarters of Bridgestone Americas, a subsidiary of Japan-based Bridgestone Corporation, which moved its HQ from Akron, Ohio to Nashville in 1992 and consolidated into this tower in December 2017, housing nearly 2,000 employees)
- [10] Wikipedia — Dollar General (headquartered in Goodlettsville, Tennessee — a Nashville-metro suburb, not the city of Nashville itself; S&P 500 component; recognized on the Fortune 500 since 1999)
- [11] Wikipedia — Tractor Supply Company (headquartered in Brentwood, Tennessee — a Nashville-metro suburb, not the city of Nashville itself; S&P 500 component; reached #291 on the 2021 Fortune 500)
- [12] Wikipedia — Nissan North America (corporate headquarters at One Nissan Way, Franklin, Tennessee — a Nashville-metro suburb roughly 17 miles from downtown, not the city of Nashville itself)
- [13] Community Health Systems — Company Overview (headquartered in Franklin, Tennessee — a Nashville-metro suburb, not the city of Nashville itself; one of the largest publicly traded hospital companies in the U.S.)
- [14] Wikipedia — Nissan Stadium (Nashville) (69,143-seat stadium at 1 Titans Way on the east bank of the Cumberland River; home of the Tennessee Titans, NFL, since 1999; a new indoor stadium is under construction on an adjacent lot and will open in 2027, with the final regular-season game at the current facility scheduled for January 3, 2027)
- [15] Wikipedia — Bridgestone Arena (17,159-seat arena at 501 Broadway, downtown Nashville; primary tenant of the Nashville Predators, NHL, since 1998)
- [16] Wikipedia — Ryman Auditorium (opened 1892; 2,362-seat capacity since 1994; nicknamed "The Mother Church of Country Music" as home of the Grand Ole Opry from 1943 to 1974)
- [17] Wikipedia — Grand Ole Opry (founded 1925; described as the longest-running radio broadcast in U.S. history; current home is the Grand Ole Opry House, 600 Opry Mills Drive, Nashville)
- [18] Wikipedia — Country Music Hall of Fame and Museum (chartered 1964, opened April 1, 1967; 350,000 square feet after a 2014 expansion; approximately 1,600,000 visitors in 2023)
- [19] Wikipedia — Nashville International Airport (25,715,851 passengers in 2025, a 4.6% increase year over year; described as the busiest airport in Tennessee, with more boardings and arrivals than all other airports in the state combined)
- [20] Wikipedia — Broadway (Nashville, Tennessee) (Lower Broadway, a.k.a. "Honky Tonk Highway," runs from 1st to 5th Avenue; live music plays in most venues from as early as 10 a.m. to 3 a.m. or later; the Broadway Historic District was listed on the National Register of Historic Places on July 18, 1980)
- [21] WSMV-TV — "CMA Fest 2026 averaged an estimated 100K daily fans from all over U.S., world in downtown Nashville" (June 8, 2026): an estimated 100,000 fans gathered downtown each day of the four-day festival, from all 50 states and 39 countries; more than 10,000 workers helped produce the event
- [22] Wikipedia — CMA Fest (began as Fan Fair in 1972 at Nashville's Municipal Auditorium; moved to downtown Nashville venues — Nissan Stadium, the Nashville Convention Center, Bridgestone Arena, and Riverfront Park — in 2001; the 2026 edition was the festival's 53rd year)
- [23] Visit Music City — "New Year's Eve Live: Nashville's Big Bash" 2025 fact sheet (the 2024 edition generated a record $41 million in direct visitor spending and drew attendance of 220,000; broadcast live on CBS)
- [24] Mapbox Directions API — driving route geometry for the I-65, I-40, and I-24 corridors, pulled 2026-07-04
Get Your Ad on Nashville Screens
Every screen in the Nashville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Nashville Screens