DOOH Marketing
DOOH Advertising in Detroit, MI
Nielsen DMA #14 · 1,940,750 TV homes. A live 30-mile plan around downtown Detroit reaches 9,738 active digital screens delivering 1.88B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
In January 2026, General Motors moved its global headquarters downtown — out of the Renaissance Center towers and into the rebuilt Hudson's Detroit site on Woodward Avenue[6]. It's a small thing to most of the country and a big thing to Detroit: the city's whole modern story is downtown getting rebuilt around the auto industry, one block at a time. Digital out-of-home is how you reach the people walking, driving, and working through that rebuild — on the gas-pump screen, the office lobby, the bar TV, the roadside bulletin. Nobody skips it, blocks it, or mutes it.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Detroit right now.
Why Detroit Matters
Two very different crowds define Detroit's downtown calendar. Every Memorial Day weekend, the Movement Electronic Music Festival takes over Hart Plaza on the riverfront — the festival's last officially reported count topped 107,000 attendees[10]. Every Thanksgiving morning since 1924, more than 4,500 volunteers march in America's Thanksgiving Parade down the full length of Woodward Avenue into downtown[11]. Both events concentrate bar, casual-dining, and urban-panel screen density along the same downtown corridor.
Between those two dates, Detroit is a drive-first metro: 65.5% of city workers commute by car alone, with a mean trip of just 24.8 minutes and only 12% working from home[9]. That's a short, predictable commute repeated by the same drivers along the same corridors daily — exactly the pattern that makes gas-station, roadside-billboard, and convenience-store screens efficient here.
The economy anchoring that commute is downtown itself: General Motors, now headquartered at Hudson's Detroit and a Fortune 500 company by 2024 revenue[6]; Rocket Companies, the Dan Gilbert-founded mortgage and fintech firm at One Campus Martius[7]; and DTE Energy, the S&P 500 utility serving 2.2 million Michigan electric customers from its downtown headquarters[8]. That cluster of downtown office towers is what makes office-lobby, point-of-care, and apartment inventory carry real weight in a market this size.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Detroit plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Detroit plan[1] — the same corners you drive past on I-75, Woodward, and Gratiot. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Detroit plan on 2026-07-04[1], with every screen counted once. The plan carries 9,738 active digital screens delivering 1,882,858,240 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 1,468 | 59,221,798 |
| Doctor Offices | 1,396 | 36,553,482 |
| Movie Theaters | 941 | 124,603,383 |
| Casual Dining | 939 | 542,677,612 |
| Bars | 911 | 194,878,522 |
| Grocery | 622 | 115,982,122 |
| Convenience Stores | 599 | 93,828,821 |
| Rideshare / Taxi TV | 533 | 2,808,534 |
| Liquor Stores | 475 | 19,130,485 |
| Office Buildings | 349 | 40,662,823 |
| Pharmacies | 241 | 11,131,714 |
| Gyms | 232 | 27,683,844 |
| Digital Billboards | 214 | 342,616,496 |
| Sports Venues | 150 | 40,102,528 |
| Urban Panels | 138 | 50,915,013 |
| Apartment Buildings | 132 | 10,579,158 |
| Malls | 113 | 41,895,757 |
| Hotels | 54 | 20,253,069 |
| Dispensaries | 54 | 44,147,986 |
| Recreational | 53 | 20,700,131 |
| Other venue types | 124 | 42,484,962 |
| Total | 9,738 | 1,882,858,240 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Detroit within the 1,940,750-home DMA.
Detroit Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Detroit plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 12,792 |
| 1080×1920 | 9:16 | Portrait | 2,358 |
| 1024×768 | 4:3 | Landscape | 1,158 |
| 1280×720 | 16:9 | Landscape | 1,077 |
| 720×1280 | 9:16 | Portrait | 428 |
| 1366×768 | 16:9 (approx.) | Landscape | 358 |
8,296 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
7,731 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,981 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 18,171 of 19,474 clean format instances pulled from the plan; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market. Format instances are not unique screens — a single screen can carry more than one creative dimension.
How Much Does DOOH Cost in Detroit?
You don't need a rate card or a six-figure budget to run out-of-home in Detroit. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a gas-pump screen, an office lobby, a bar TV, or a roadside bulletin. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Detroit screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Detroit screens?
Live on Detroit screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 9,738 screens, zoomed in on the Detroit landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around the Renaissance Center, Comerica Park, Ford Field, Little Caesars Arena, the Motown Museum, and Detroit Metro Airport.
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Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a plant-to-supplier corridor — and we trace it with the Mapbox routing engine[17], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and office lobbies a driver actually passes end to end.
Here are three of Detroit's major freeways. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 North-South Spine (Southgate, MI → Troy, MI, 38.6 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Detroit plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Detroit
Real photos of the screen formats running in the Detroit plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Corktown[2]
Detroit's oldest surviving neighborhood, settled by Irish immigrants in the 1840s — Michigan Avenue's historic brick pavers now sit alongside Ford's $740M Michigan Central Station campus, a magnet for bar, casual-dining, and boutique-hotel screens.
Eastern Market[3]
A 43-acre historic public market district founded in 1891 — the largest of its kind in the US, drawing 30,000-40,000 shoppers on a typical summer Saturday across more than 150 vendors.
Midtown[4]
The Woodward Avenue cultural corridor anchored by Wayne State University and the Detroit Institute of Arts — a dense student, gallery, and residential district well suited to gym, apartment-lobby, and casual-dining inventory.
Greektown[5]
A compact dining and casino entertainment district between the Renaissance Center, Comerica Park, and Ford Field — high foot-traffic bar and restaurant screens minutes from every downtown venue.
Suggested Campaigns for This Market
Automotive & manufacturing workforce reach
Office-building, gas-station, and doctor-office screens across the AM commute, geofenced around the GM, Rocket Companies, and DTE Energy downtown campuses.
Build this plan →
Downtown event surround
Bar, casual-dining, urban-panel, and sports-venue screens concentrated around Hart Plaza, Comerica Park, Ford Field, and Little Caesars Arena during Movement, the Thanksgiving Parade, and the sports calendar.
Build this plan →
Grocery & CPG drive-to-store
Grocery, convenience-store, and pharmacy screens across the metro to drive trial and basket size in the neighborhoods people actually shop.
Build this plan →
Sports & Entertainment Footprints
Little Caesars Arena[14]
Shared downtown home of the Detroit Red Wings (NHL, 19,515 seats) and Detroit Pistons (NBA, 20,332 seats) — the first arena the two teams have shared regularly since 1961.
Ford Field[13]
Home of the Detroit Lions (NFL) — roughly 65,000 seats, expandable to 70,000 for football and 80,000 for basketball.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Detroit. Different brands and markets — same platform, same playbook.
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+25%
Program Enrollment Lift
Utility
Read case study →
Frequently Asked Questions About Detroit DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Detroit?
Detroit DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Detroit?
The live 30-mile Detroit plan carries 9,738 active digital screens across venue types including gas stations, doctor's offices, movie theaters, casual dining, bars, grocery, convenience stores, office lobbies, and roadside digital billboards.
How many people can a Detroit DOOH campaign reach?
The current Detroit plan delivers roughly 1.88 billion monthly impressions across the metro, which sits in Nielsen DMA #14 with 1,940,750 TV homes.
How fast can a Detroit DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Michigan Markets
Plan a Detroit Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code fK_2rr8_Oe4), 30-mile radius around downtown Detroit via lat/lng points targeting, resold programmatic inventory excluded, pulled 2026-07-04
- [2] Wikipedia — Corktown, Detroit
- [3] Wikipedia — Eastern Market, Detroit
- [4] Wikipedia — Midtown Detroit
- [5] Wikipedia — Greektown, Detroit
- [6] Wikipedia — General Motors
- [7] Wikipedia — Rocket Companies
- [8] Wikipedia — DTE Energy
- [9] Data USA — Detroit, MI (U.S. Census ACS commute data)
- [10] Wikipedia — Detroit Electronic Music Festival (Movement)
- [11] Wikipedia — America's Thanksgiving Parade
- [13] Wikipedia — Ford Field
- [14] Wikipedia — Little Caesars Arena
- [15] ustvdb.com — 2024-25 Nielsen DMA rankings
- [16] Wikipedia — Detroit
- [17] Mapbox Directions API — driving route geometry for the I-75, I-94, and I-696 corridors, pulled 2026-07-04
Get Your Ad on Detroit Screens
Every screen in the Detroit market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Detroit Screens