DOOH CASE STUDY: AUTOMOTIVE

DOOH Campaign Objective:

Aiming to drive foot traffic to dealerships in specific DMAs, an American automaker tapped into digital out-of-home advertising to help reach consumers in market for trucks.

DOOH Campaign Approach

Leveraged data to create an audience of full-size pickup truck owners and intenders, as well as a custom conquesting audience of competitive owners and intenders • Analyzed the movement patterns of these audiences using proprietary geospatial technology and activated digital out-of-home media to reach them where they had the highest propensity to be throughout the day • Conducted a foot traffic study to evaluate the incremental impact of campaign exposure on visits to the brand’s dealership locations

Key Insights

Creating custom audiences and activating media against them proved successful in driving foot traffic throughout the entirety of the campaign.