DOOH Marketing
DOOH Advertising in Oklahoma City, OK
Nielsen DMA #47 · 762,700 TV homes. A live 30-mile plan around downtown Oklahoma City carries 2,218 active digital screens delivering 543 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Picture your commute: a gas-pump screen on the way in, a TV bolted above the bar during lunch, a display in the waiting room at the doctor's office. That's digital out-of-home (DOOH) — the one advertising format nobody can skip, mute, or scroll past, because it's built into the places people already go.
Goldfish Ads turns that into a plan: search real inventory across 100+ US markets and 35+ venue types, build a media plan in minutes, and launch in under 24 hours — not the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan, buy, and manage for you. Either way, built-in measurement closes the loop on what your spend actually delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Oklahoma City right now.
Why Oklahoma City Matters
With 681,054 residents inside a metro of 1,425,695[3], Oklahoma City isn't just the state's biggest city — it's the seat of state government, built around its own Capitol[3]. Getting around it is almost entirely a driving exercise: 75.7% of workers commute alone by car, with a mean trip of 22.2 minutes[4] — long enough, and repetitive enough, that gas-station, convenience-store, and grocery screens catch the same drivers on the same roads morning after morning.
The employer base runs from software to national defense. Paycom, the S&P 600 payroll and HR platform, runs its headquarters campus on the north side of the city[5], while Tinker Air Force Base — the state's largest single-site employer at more than 26,000 military and civilian personnel[6] — anchors the southeast metro. Downtown's skyline is still topped by the 50-story Devon Energy Center, though Devon itself moved its corporate headquarters to Houston in 2026 after merging with Coterra Energy; Oklahoma City remains a major operations hub for the company's finance, legal, and technology teams[7][8].
Two events reshape reach on the calendar: the Oklahoma State Fair, an eleven-day fairgrounds run each September that draws close to 900,000 visitors[11], and the Oklahoma City Memorial Marathon, which has grown from about 5,000 runners at its 2001 debut to more than 24,000 runners and walkers today[14]. Proceeds from the marathon benefit the Oklahoma City National Memorial & Museum downtown, which has itself drawn more than 4.4 million visitors to its outdoor site since opening[9] — both draws putting dense, predictable crowds in reach of the same downtown screens.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Oklahoma City plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Oklahoma City plan[1] — the same corners you drive past on I-35, I-40, and I-44. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Oklahoma City plan on 2026-07-05[1], with every screen counted once. The plan carries 2,218 active digital screens delivering 543,484,474 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 343 | 78,081,270 |
| Bars | 278 | 77,027,474 |
| Doctor Offices | 217 | 16,887,778 |
| Rideshare / Taxi TV | 174 | 197,355 |
| Gas Stations | 172 | 6,097,509 |
| Digital Billboards | 170 | 103,994,171 |
| Convenience Stores | 164 | 6,562,942 |
| Casual Dining | 143 | 68,184,217 |
| Sports Venues | 134 | 17,457,913 |
| Movie Theaters | 132 | 36,923,770 |
| Gyms | 56 | 5,163,861 |
| Malls | 41 | 91,660,406 |
| Pharmacies | 36 | 1,506,181 |
| QSR | 34 | 14,602,250 |
| Apartment Buildings | 34 | 2,588,814 |
| Other venue types | 32 | 1,988,238 |
| Office Buildings | 22 | 3,151,299 |
| Liquor Stores | 15 | 773,226 |
| Airports | 12 | 3,240,081 |
| Recreational | 9 | 7,395,719 |
| Total | 2,218 | 543,484,474 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Oklahoma City within the 762,700-home DMA.
Oklahoma City Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Oklahoma City plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,769 |
| 1080×1920 | 9:16 | Portrait | 142 |
| 1400×400 | 7:2 | Landscape (spectacular) | 138 |
| 728×90 | 364:45 | Landscape (banner strip) | 33 |
| 1280×720 | 16:9 | Landscape | 30 |
| 840×400 | 21:10 | Landscape | 19 |
1,831 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,844 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
944 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 2,131 of the 2,218 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Oklahoma City?
You don't need a rate card or a six-figure budget to run out-of-home in Oklahoma City. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a doctor's-office display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Oklahoma City screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Oklahoma City screens?
Live on Oklahoma City screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,218 screens, zoomed in on the Oklahoma City landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Paycom Center, the National Memorial, Bricktown, Scissortail Park, the Paseo, and out to Will Rogers World Airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[15], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, casual-dining spots, and convenience stores a driver actually passes end to end.
Here are three of Oklahoma City's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35 North-South Spine (Edmond, OK → Norman, OK, 35.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Oklahoma City plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Oklahoma City
Real photos of the screen formats running in the Oklahoma City plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Bricktown[12]
OKC's flagship entertainment district: brick warehouses raised between 1898 and 1930 for the city's four freight railroads, now a canal-side strip of restaurants, water taxis, and nightlife just east of downtown.
Paseo Arts District[12]
A Spanish Revival gallery row built around the monthly First Friday Gallery Walk — the walkable core of OKC's working-artist scene, northwest of downtown.
Plaza District[12]
An independent strip of galleries, vintage shops, and restaurants built for browsing on foot along NW 16th Street, not just driving past.
Deep Deuce[12]
The city's historic jazz corridor and once its largest African-American neighborhood, just north of Bricktown and now one of downtown's fastest-growing residential blocks.
Suggested Campaigns for This Market
Downtown gameday & event surround
Bar, casual-dining, and sports-venue screens geofenced around Paycom Center and Bricktown for Thunder gamedays and downtown event nights.
Build this plan →
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — the single largest venue category in this plan, spread across the metro's neighborhood corridors.
Build this plan →
Healthcare & workforce reach
Doctor-office and office-building screens geofenced to the metro's health-system campuses and the commute corridors feeding Tinker Air Force Base.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Oklahoma City. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Oklahoma City DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — gas-pump screens, grocery-aisle displays, bar and restaurant TVs, doctor's-office waiting rooms, and roadside digital billboards. It's a format nobody can skip, block, or mute, and it reaches people while they're already out and about.
How much does DOOH advertising cost in Oklahoma City?
Oklahoma City DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Oklahoma City?
The live 30-mile Oklahoma City plan carries 2,218 active digital screens across venue types including grocery, bars, doctor's offices, gas stations, roadside digital billboards, convenience stores, casual dining, and sports venues.
How many people can an Oklahoma City DOOH campaign reach?
The current Oklahoma City plan delivers roughly 543 million monthly impressions across the metro, which sits in Nielsen DMA #47 with 762,700 TV homes.
How fast can an Oklahoma City DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Oklahoma Markets
Plan an Oklahoma City Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code JRYLx9fwmyI), 30-mile radius around downtown Oklahoma City (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Oklahoma City #47, 762,700 TV homes)
- [3] Wikipedia — Oklahoma City (2020 U.S. Census population 681,054; state capital of Oklahoma; metropolitan area population 1,425,695 at the 2020 census)
- [4] Data USA — Oklahoma City, OK (U.S. Census ACS commute data)
- [5] Wikipedia — Paycom (S&P 600 payroll/HR software company headquartered in Oklahoma City, Oklahoma; NYSE: PAYC)
- [6] Oklahoma Watch — "Is Tinker the Largest Single-Site Employer in Oklahoma?" (26,000+ military and civilian personnel)
- [7] Oklahoma Energy Today — "Devon's in Place in New Houston Headquarters" (Devon Energy relocated its corporate headquarters to Houston in 2026 after merging with Coterra Energy; Oklahoma City remains a major operations center for finance, legal, technology, and land functions)
- [8] Wikipedia — Devon Energy Center (50-story, 844-foot downtown Oklahoma City tower completed 2012; tallest building in Oklahoma)
- [9] Wikipedia — Oklahoma City National Memorial (over 4.4 million visitors to the Outdoor Symbolic Memorial; 1.6 million to the Memorial Museum; commemorates the April 19, 1995 bombing)
- [10] Wikipedia — Paycom Center (18,203-seat basketball capacity; Paycom acquired naming rights in July 2021; home of the Oklahoma City Thunder)
- [11] Wikipedia — Oklahoma State Fair (close to 900,000 attendees during its eleven-day September run)
- [12] Visit OKC — Districts guide (Bricktown, Paseo Arts District, Plaza District, Deep Deuce)
- [13] Wikipedia — Scissortail Park (70-acre downtown park built in two phases, 2019 and 2022, as part of the MAPS 3 program)
- [14] Wikipedia — Oklahoma City Memorial Marathon (grew from roughly 5,000 runners at its 2001 debut to over 24,000 runners and walkers today; proceeds benefit the Oklahoma City National Memorial & Museum)
- [15] Mapbox Directions API — driving route geometry for the I-35, I-40, and I-44 corridors, pulled 2026-07-05
Get Your Ad on Oklahoma City Screens
Every screen in the Oklahoma City market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Oklahoma City Screens