DOOH Marketing
DOOH Advertising in Tulsa, OK
Nielsen DMA #61 · 575,780 TV homes. A live 30-mile plan around downtown Tulsa carries 1,464 active digital screens delivering 253 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Route 66 still runs straight through the middle of Tulsa, and the screens along it aren't neon signs anymore — they're digital: a movie-theater lobby display, a TV over the bar in the Blue Dome District, a screen at the pump on the way to work. That's digital out-of-home (DOOH), and it's built into places people are already going, not places they scroll past.
Goldfish Ads turns that into a plan: search real inventory across 100+ US markets and 35+ venue types, build a media plan in minutes, and launch in under 24 hours — not the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan, buy, and manage for you. Either way, built-in measurement closes the loop on what your spend actually delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Tulsa right now.
Why Tulsa Matters
Tulsa built its skyline on oil money, and a good part of that money never left. Two S&P 500 energy companies still run their headquarters out of downtown: ONEOK, the midstream gathering and pipeline operator[5], and Williams Companies, the natural-gas processing and transportation giant based out of BOK Tower[6]. QuikTrip, the convenience-store chain that's grown to more than 1,200 stores nationwide, is still privately headquartered here too[7].
Getting between those offices is almost entirely a driving exercise: 77.1% of workers commute alone by car, with a mean trip of 22.1 minutes[4] — enough repetition that gas-station, convenience-store, and grocery screens catch the same commuters on the same roads every day. The city itself counts 413,066 residents inside a seven-county metro of 1,015,331[3].
Tulsa's most consequential ground is the Greenwood District — once the country's most prominent concentration of Black-owned businesses, known as "Black Wall Street," burned in the 1921 Tulsa race massacre and rebuilt block by block by the residents who stayed[13]. It sits a few blocks from the Gathering Place, a 66.5-acre riverfront park that opened in 2018 and made Time's World's 100 Greatest Places the following year[8] — two very different chapters of the same city, both drawing crowds within reach of downtown screens.
The Route 66 heritage that opens this page shows up all over town: the 76-foot Golden Driller has stood outside the Tulsa Expo Center since 1966 and was named Oklahoma's official state monument in 1979[12], while the Philbrook Museum of Art occupies a 1920s oil baron's villa on 25 acres of formal gardens a few miles south[9].
Two dates carry outsized reach on the calendar: the Tulsa State Fair, an 11-day run at Expo Square that drew 1,075,000 attendees in 2023[14], and Tulsa International Mayfest, running since 1973 and for decades Northeast Oklahoma's largest free event[15].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Tulsa plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Tulsa plan[1] — the same corners you drive past on I-44, US-75, and the Broken Arrow Expressway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Tulsa plan on 2026-07-05[1], with every screen counted once. The plan carries 1,464 active digital screens delivering 253,154,010 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Movie Theaters | 279 | 11,249,301 |
| Grocery | 254 | 47,793,999 |
| Doctor Offices | 173 | 3,740,146 |
| Bars | 135 | 43,540,948 |
| Digital Billboards | 110 | 17,195,072 |
| Rideshare / Taxi TV | 99 | 100,335 |
| Casual Dining | 86 | 41,050,780 |
| Gas Stations | 85 | 5,775,926 |
| Convenience Stores | 69 | 2,812,739 |
| Malls | 40 | 60,487,140 |
| Gyms | 34 | 3,386,467 |
| Apartment Buildings | 22 | 1,251,005 |
| QSR | 14 | 2,612,706 |
| Recreational | 14 | 4,251,240 |
| Office Buildings | 13 | 1,687,733 |
| Pharmacies | 12 | 60,555 |
| Other venue types | 10 | 670,264 |
| Sports Venues | 8 | 1,285,396 |
| Airports | 7 | 4,202,258 |
| Total | 1,464 | 253,154,010 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Tulsa within the 575,780-home DMA.
Tulsa Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Tulsa plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,232 |
| 1400×400 | 7:2 | Landscape (spectacular) | 94 |
| 1080×1920 | 9:16 | Portrait | 54 |
| 728×90 | 364:45 | Landscape (banner strip) | 25 |
| 300×250 | 6:5 | Landscape | 13 |
| 1280×720 | 16:9 | Landscape | 12 |
1,282 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,029 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
806 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,430 of the 1,464 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Tulsa?
You don't need a rate card or a six-figure budget to run out-of-home in Tulsa. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a movie-theater lobby screen, a bar TV, or a doctor's-office display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Tulsa screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Tulsa screens?
Live on Tulsa screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,464 screens, zoomed in on the Tulsa landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around the Gathering Place, BOK Center, Greenwood, Philbrook, the Golden Driller, and the University of Tulsa.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[16], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, bars, casual-dining spots, and grocery stores a driver actually passes end to end.
Here are three of Tulsa's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-44 Turner Turnpike Corridor (Sapulpa, OK → Catoosa, OK, 28.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Tulsa plan [1] against Mapbox driving geometry [16], counting each screen within the listed buffer of the route.
Screen Formats Active in Tulsa
Real photos of the screen formats running in the Tulsa plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Blue Dome District[13]
Tulsa's downtown nightlife hub, anchored by a 1924 Route 66 filling station that gave the district its name — now a walkable strip of bars, restaurants, and live music just east of the core.
Cherry Street District[13]
A midtown row near Swan Lake mixing historic architecture with antique shops, galleries, and more than 20 locally owned restaurants.
Brookside District[13]
A shopping and dining strip along South Peoria between 31st Street and I-44, built for browsing on foot — boutiques, patio restaurants, and art galleries side by side.
Greenwood District[13]
Once the nation's most prominent concentration of Black-owned businesses, known as "Black Wall Street," destroyed in the 1921 Tulsa race massacre and rebuilt by its residents in the decade that followed — today anchored by ONEOK Field and the Greenwood Rising history center.
Suggested Campaigns for This Market
Downtown & Greenwood event surround
Bar, casual-dining, and billboard screens geofenced around the Blue Dome District, BOK Center gamedays, and ONEOK Field to catch downtown crowds before and after the first pitch or puck drop.
Build this plan →
Grocery & entertainment drive-to-store
Movie-theater and grocery screens — the two largest venue categories in this plan — spread across Tulsa's neighborhood corridors for weekend and evening reach.
Build this plan →
Healthcare & energy-corridor workforce reach
Doctor-office and office-building screens geofenced to the metro's health-system campuses and the commute corridors feeding downtown's energy-company offices.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Tulsa. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Tulsa DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — movie-theater lobby screens, grocery-aisle displays, bar and restaurant TVs, doctor's-office waiting rooms, and roadside digital billboards. It's a format nobody can skip, block, or mute, and it reaches people while they're already out and about.
How much does DOOH advertising cost in Tulsa?
Tulsa DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Tulsa?
The live 30-mile Tulsa plan carries 1,464 active digital screens across venue types including movie theaters, grocery stores, doctor's offices, bars, roadside digital billboards, casual dining, and gas stations.
How many people can a Tulsa DOOH campaign reach?
The current Tulsa plan delivers roughly 253 million monthly impressions across the metro, which sits in Nielsen DMA #61 with 575,780 TV homes.
How fast can a Tulsa DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Oklahoma Markets
Plan a Tulsa Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Anuml_GQxDk), 30-mile radius around downtown Tulsa (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Tulsa #61, 575,780 TV homes)
- [3] Wikipedia — Tulsa, Oklahoma (2020 U.S. Census population 413,066, the second-most-populous city in Oklahoma; Tulsa metropolitan statistical area population 1,015,331 across seven counties at the 2020 census)
- [4] Data USA — Tulsa, OK (U.S. Census ACS commute data: 77.1% drove alone, 9.24% carpooled, 10.9% worked at home, mean commute 22.1 minutes)
- [5] Wikipedia — ONEOK (American oil and gas midstream operator, part of the S&P 500, headquartered in Tulsa, Oklahoma)
- [6] Wikipedia — The Williams Companies (natural gas processing and transportation company; common stock is a component of the S&P 500; headquartered at BOK Tower in Tulsa, Oklahoma)
- [7] Wikipedia — QuikTrip (privately held convenience-store chain headquartered in Tulsa, Oklahoma; majority-owned by the Cadieux family and an employee stock ownership plan; 1,201 locations and roughly 31,000 employees)
- [8] Wikipedia — Gathering Place (Tulsa park) (66.5-acre park along the Arkansas River, opened September 8, 2018; named to Time magazine's World's 100 Greatest Places of 2019)
- [9] Wikipedia — Philbrook Museum of Art (art museum in the 1920s Villa Philbrook, built for Oklahoma oil pioneer Waite Phillips and donated to the city in 1938; situated on 25 acres of formal gardens)
- [10] Wikipedia — BOK Center (19,199-seat multi-purpose downtown arena; home of the Tulsa Oilers of the ECHL)
- [11] Wikipedia — ONEOK Field (7,833-seat ballpark in the historic Greenwood District adjacent to downtown; home of the Tulsa Drillers of the Texas League since 2010)
- [12] Wikipedia — Golden Driller (76-foot-tall statue of an oil worker outside the Tulsa Expo Center; designated Oklahoma's official state monument in 1979)
- [13] Wikipedia — Greenwood District, Tulsa (historic neighborhood popularly known as "Black Wall Street" for its concentration of Black-owned businesses in the early 20th century; site of the May 31 - June 1, 1921 Tulsa race massacre)
- [14] Wikipedia — Tulsa State Fair (11-day fair at Expo Square; 1,075,000 attendance reported for 2023)
- [15] Oklahoma Historical Society Encyclopedia — Tulsa International Mayfest (founded 1973 as "Jubilee '73," renamed Tulsa International Mayfest in 1978; for decades Northeast Oklahoma's largest free event, held each May)
- [16] Mapbox Directions API — driving route geometry for the I-44, US-75, and Broken Arrow Expressway corridors, pulled 2026-07-05
Get Your Ad on Tulsa Screens
Every screen in the Tulsa market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Tulsa Screens