For Fidium Fiber brand & acquisition marketing
Three fiber markets. Three maps. Every screen your future subscribers walk past.
We've broken the plan into one map per market — Houston, Sacramento, and the Chicago metro — so you can see exactly where Fidium impressions land in each footprint. Every market is layered against four audience strategies: New & Pre-Movers via AMAP move-trigger data, Gamers & Tech Enthusiasts in rideshare and social venues, WFH Professionals across office lobbies and commute points, and a Broad Awareness blanket of billboards and transit. That's how you reach switchers before Xfinity, Spectrum, or AT&T even know they're shopping.
3
Fiber markets in this plan
30,000+
Screens across all markets
None
Long-term contract?
New to DOOH for ISP acquisition? Here's the 30-second version.
It's billboards, but digital — and inside the buildings, too. Grocery checkouts, apartment lobbies, gym cardio decks, gas pumps, and roadside boards. Each screen rotates ad creative every 8 seconds.
Buy by the impression, by the market. No annual MSA. Start with $1,000 in Sacramento, see the boards run, then scale to Houston and Chicago — or vice versa.
It's measurable to the address. We can attribute serviceable-address lookups, signups, and door-installs back to the screens that drove them — by market, by venue type.
Market 1 of 3
Houston
A 25-mile radius around downtown Houston covers Memorial, the Heights, Midtown, the Galleria, and the Energy Corridor — every ZIP where fiber competes block-by-block with Comcast and AT&T. 12,400+ screens are in plan. Bars, casual dining, and QSR are filtered out — this is a residential broadband campaign, not a restaurant promotion.
Real Houston-area billboards in this plan
Street View imagery of the actual boards running across the Houston fiber-target footprint.
Interactive map loads in your browser.
Market 2 of 3
Sacramento
A 20-mile radius around the Sacramento CBD reaches Midtown, East Sac, Natomas, Rancho Cordova, and Elk Grove — high-density residential pockets where SMUD fiber and AT&T Fiber buildouts are still patchy. 2,700+ screens are in plan. Bars, casual dining, and QSR are filtered out — this is a residential broadband campaign, not a restaurant promotion.
Real Sacramento-area billboards in this plan
Street View imagery of the actual boards running across the Sacramento fiber-target footprint.
Interactive map loads in your browser.
Market 3 of 3
Illinois (Chicago Metro)
A 25-mile radius around the Loop covers the North Side, West Loop, Pilsen, Hyde Park, Oak Park, Evanston, and inner-ring suburbs — the Comcast/RCN footprint where fiber switchers are most concentrated. 15,100+ screens are in plan. Bars, casual dining, and QSR are filtered out — this is a residential broadband campaign, not a restaurant promotion.
Real Illinois (Chicago Metro)-area billboards in this plan
Street View imagery of the actual boards running across the Illinois (Chicago Metro) fiber-target footprint.
Interactive map loads in your browser.
Four-Audience Targeting Stack
Every screen across the three markets gets prioritized against one of four overlapping audience strategies — the same logic we'll layer on top of the DOOH plan once activated.
Targeting New & Pre-Movers
Capture consumers during the "switch" window when they're most likely to change providers. Concentrate impressions on screens inside apartment lobbies and essential retail — grocery, pharmacy, c-store — and layer in our AMAP move-trigger data so the boards surface in ZIPs with above-average address-change volume.
Engaging Gamers & Tech Enthusiasts
High-bandwidth users who value low latency are most open to lifestyle upgrades inside social environments. Weight spend on rideshare/TNC interior screens and permissible dining-adjacent venues where the gig/streaming/cloud-gaming conversation is already happening.
Reaching WFH Professionals
The "Reliability" demographic skews hybrid. Place ads inside office lobbies for the in-office days and bracket the commute with gas-station pump-tops and roadside billboards so Fidium is the brand they see on both ends of the WFH/in-office split.
Broad Market Awareness
A high-impact top-of-funnel layer of roadside digital billboards and transit — train platforms, bus shelters, urban panels — to drive baseline brand recognition across Houston, Sacramento, and Chicago at scale, regardless of segment.
Related Case Studies
Acquisition and awareness DOOH outcomes from comparable subscription and consideration campaigns.
Brand Awareness — Paint Brand
Aiming to raise awareness of its products and drive traffic to its retail store locations, a major paint brand activated a digital out-of-home and mobile cross-screen campaign in five key markets across the United States.
Brand Awareness — Alcohol Brand
An alcohol brand sought to increase awareness, consideration, and purchase intent for the brand and a new product. The goal was to get in front of the right audiences and drive reach and positive disruption in the marketplace for this unique product.
Drive Sales
A consumer brand launched a DOOH campaign to drive incremental sales by reaching consumers on their path to purchase. The campaign targeted high-traffic retail environments where the product was available on shelf.