Aerial view of Neyland Stadium beside the Tennessee River in Knoxville.

Football fans · College football 2026-27

Own Saturday in every Division I market.

College football is 266 separate audiences, each with its own town, its own rivalry and its own Saturday. Division I athletics are in 98 of the top 100 DMAs, compared with 42 markets that have pro teams. The fans travel about 991 miles a year to games and over-index on income. Goldfish has screens inside two miles of every FBS stadium and in the blocks where college football matters most.

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100,000+ DOOH plans built
Plans used by WPP, Omnicom and Publicis agency teams
Plans in one business day
Run in your own DSP or fully managed
Bowl game plan run December 2025

100,000+ DOOH plans built
Plans used by WPP, Omnicom and Publicis agency teams
Plans in one business day
Run in your own DSP or fully managed
Bowl game plan run December 2025

138 FBS + 128 FCS programs
75,312 screens within 2 mi of FBS stadiums
255,582 screens in blocks indexing 120+
30.1M watched last season’s title game

The case for screens

Why college football fans are an out-of-home audience

01
Fans drive to the game past your screens.
25 mi
How far NFL fans drive to home games (2024). 23-27% of stadium visits come from out of state
Clear Channel RADAR via The Drum, 2024
~991 mi
Miles college fans travel a year to games (2025). 57% stay overnight, 81% run on caffeine, and they're up at 7:42am (7:06am for SEC and Big Ten)
Talker Research / Holiday Inn Express, 2025
Goldfish: 44,934 roadside and highway boards and 178,845 gas placements. Some suburban stadium rings are thin (Arrowhead 116, Gillette 166, Highmark 293), so the corridors do the work. We'll tell you when that's the case.
02
Fandom lives on the block.
195M
College sports fans. Division I is in 98 of the top 100 DMAs, compared with 42 markets that have pro teams, and college fans over-index on household income
Learfield Fanbase Report
Goldfish: NFL fandom is flat by DMA (92-110), but blocks indexing 115+ average 169. Plan 69810 holds 403,274 placements in those blocks, with cookieless cohorts for all 32 teams.
03
Buy the real schedule.
57.2M
Chiefs-Cowboys on Thanksgiving 2025, the most-watched regular-season game ever. The three games averaged a record 44.7M
NFL.com, 2025
11
College regular-season games over 10M viewers in 2025, a record. Michigan-Ohio State drew 18.4M, the CFP averaged 16.3M and the title game hit 30.1M
On3/Yahoo; Sports Media Watch, 2025
Goldfish: Rings run on home weekends only, team segments pause on byes, a primetime reserve moves to flexed games and creative swaps within hours. 57 dates, each with a play.
04
College fans are affluent and loyal.
195M
College sports fans. Division I is in 98 of the top 100 DMAs, compared with 42 markets that have pro teams, and college fans over-index on household income
Learfield Fanbase Report
56%
Recent U.S. sports fans who are women (2026)
Nielsen, 2026
Goldfish: Plan 69807 holds 255,582 placements in blocks indexing 120+ for college football (avg 138).

Conferences

Pick a conference

Tap a conference to see every member stadium and the screens around it.

ACC

12,891

screen placements within 2 mi of 17 stadiums (Sept 25, 2026, and counts change daily)

17 teams · 927,901 combined seats

Boston College
Alumni Stadium · Chestnut Hill, MA
842 placements ≤2 mi
California
California Memorial Stadium · Berkeley, CA
696 placements ≤2 mi
Clemson
Memorial Stadium (Frank Howard Field) · Clemson, SC
221 placements ≤2 mi
Duke
Wallace Wade Stadium · Durham, NC
278 placements ≤2 mi
Florida State
Doak Campbell Stadium · Tallahassee, FL
467 placements ≤2 mi
Georgia Tech
Bobby Dodd Stadium · Atlanta, GA
4,741 placements ≤2 mi
Louisville
L&N Federal Credit Union Stadium · Louisville, KY
431 placements ≤2 mi
Miami
Hard Rock Stadium · Miami Gardens, FL
444 placements ≤2 mi
North Carolina
Kenan Stadium · Chapel Hill, NC
362 placements ≤2 mi
NC State
Carter-Finley Stadium · Raleigh, NC
569 placements ≤2 mi
Pittsburgh
Acrisure Stadium · Pittsburgh, PA
1,012 placements ≤2 mi
SMU
Gerald J. Ford Stadium · University Park, TX
1,152 placements ≤2 mi
Stanford
Stanford Stadium · Stanford, CA
352 placements ≤2 mi
Syracuse
JMA Wireless Dome · Syracuse, NY
632 placements ≤2 mi
Virginia
Scott Stadium · Charlottesville, VA
150 placements ≤2 mi
Virginia Tech
Lane Stadium · Blacksburg, VA
349 placements ≤2 mi
Wake Forest
Allegacy Federal Credit Union Stadium · Winston-Salem, NC
193 placements ≤2 mi

The Saturday playbook

Game week starts Thursday

College fans plan the trip days out, stock up Friday afternoon and are up at 7:06am on Saturday if they’re SEC or Big Ten. Here’s how a plan follows them.

01
Thu-Sat of game week
Roadside and highway boards plus urban panels inside 5 mi of the stadium and on inbound corridors
Fans are planning the trip. They cover about 991 miles a season, and 57% stay overnight.
02
Fri 3pm → Sat noon
Grocery, liquor, c-store and gas in the stadium DMA
The last-minute tailgater supply run.
03
Sat morning
Coffee, QSR, gas, hotels
81% run on caffeine, and SEC and Big Ten fans are up at 7:06am.
04
Kickoff −6h to +3h
2-mi ring: bars, street furniture, rideshare
Tailgate, walk in, walk out.
05
All day Saturday, alumni markets
Bars and restaurants in alumni-heavy DMAs far from campus
Watch parties a long way from campus.
06
Sunday-Monday
The GameDay flex reserve moves to next week's host city
Heavy up as soon as the location is announced.

FBS

Every FBS conference, 2026 alignment

Realignment verified July 1, 2026, so your plan doesn’t still have the old Pac-12 in it. New for 2026: a rebuilt Pac-12 (Oregon State, Washington State, Boise State, Colorado State, Fresno State, San Diego State, Utah State, Texas State). The Mountain West adds UTEP, Northern Illinois and North Dakota State (up from FCS). Sacramento State joins the MAC and Louisiana Tech moves to the Sun Belt. Northwestern opens its new stadium Oct 2, and UCLA stays at the Rose Bowl.

Conference	Teams	Screens ≤2 mi of stadiums	Members	Densest stadium rings
ACC	17	12,891	Boston College, California, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, NC State, North Carolina, Pittsburgh, SMU, Stanford, Syracuse, Virginia, Virginia Tech, Wake Forest	Georgia Tech 4,741; SMU 1,152; Pittsburgh 1,012
Big Ten	18	11,486	Illinois, Indiana, Iowa, Maryland, Michigan, Michigan State, Minnesota, Nebraska, Northwestern, Ohio State, Oregon, Penn State, Purdue, Rutgers, UCLA, USC, Washington, Wisconsin	USC 2,297; Minnesota 1,034; Ohio State 981
American	14	9,843	Army, Charlotte, East Carolina, Florida Atlantic, Memphis, Navy, North Texas, Rice, Temple, Tulane, Tulsa, UAB, USF, UTSA	Rice 1,697; UTSA 1,291; Temple 1,086
SEC	16	9,730	Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi State, Missouri, Oklahoma, Ole Miss, South Carolina, Tennessee, Texas, Texas A&M, Vanderbilt	Texas 2,615; Vanderbilt 1,466; Georgia 774
Big 12	16	8,217	Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah, West Virginia	Arizona State 1,265; Cincinnati 923; Houston 699
Mountain West	10	6,301	Air Force, Hawaii, Nevada, New Mexico, North Dakota State, Northern Illinois, San Jose State, UNLV, UTEP, Wyoming	UNLV 2,678; San Jose State 931; Hawaii 640
Sun Belt	14	6,018	Appalachian State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, James Madison, Louisiana, Louisiana Tech, Louisiana-Monroe, Marshall, Old Dominion, South Alabama, Southern Miss, Troy	Georgia State 2,317; James Madison 623; Marshall 415
Conference USA	10	3,743	Delaware, FIU, Jacksonville State, Kennesaw State, Liberty, Middle Tennessee, Missouri State, New Mexico State, Sam Houston, Western Kentucky	FIU 880; Kennesaw State 668; Middle Tennessee 410
Pac-12	8	3,318	Boise State, Colorado State, Fresno State, Oregon State, San Diego State, Texas State, Utah State, Washington State	San Diego State 743; Fresno State 645; Colorado State 566
MAC	13	3,217	Akron, Ball State, Bowling Green, Buffalo, Central Michigan, Eastern Michigan, Kent State, Miami (OH), Ohio, Sacramento State, Toledo, UMass, Western Michigan	Sacramento State 508; Akron 446; Western Michigan 387
FBS Independent	2	548	Notre Dame, UConn	Notre Dame 357; UConn 191

Every FBS stadium has inventory inside 2 miles. The fewest is 53. Counts from the Goldfish planner, Sept 25, 2026.

Open the Stadium Explorer →

Kyle Field exterior at dusk, College Station. — College Station on a quiet evening. Game day is a different town.

FCS

FCS: 128 programs, 13 conferences plus independents

Smaller stadiums, huge loyalty, and some of the best crowds in the sport. Jackson State averaged 28,733 a game last year.

Conference	Teams	Members
Big Sky	13	Cal Poly, Eastern Washington, Idaho, Idaho State, Montana, Montana State, Northern Arizona, Northern Colorado, Portland State, Southern Utah, UC Davis, Utah Tech, Weber State
CAA	13	Albany, Bryant, Campbell, Elon, Hampton, Maine, Monmouth, New Hampshire, North Carolina A&T, Rhode Island, Sacred Heart, Stony Brook, Towson
SWAC	12	Alabama A&M, Alabama State, Alcorn State, Arkansas-Pine Bluff, Bethune-Cookman, Florida A&M, Grambling State, Jackson State, Mississippi Valley State, Prairie View A&M, Southern, Texas Southern
Pioneer	11	Butler, Davidson, Dayton, Drake, Marist, Morehead State, Presbyterian, San Diego, St. Thomas, Stetson, Valparaiso
Patriot	10	Bucknell, Colgate, Fordham, Georgetown, Holy Cross, Lafayette, Lehigh, Richmond, Villanova, William & Mary
SoCon	10	Chattanooga, East Tennessee State, Furman, Mercer, Samford, Tennessee Tech, The Citadel, VMI, Western Carolina, Wofford
Southland	10	East Texas A&M, Houston Christian, Incarnate Word, Lamar, McNeese, Nicholls, Northwestern State, Southeastern Louisiana, Stephen F. Austin, UTRGV
MVFC	9	Illinois State, Indiana State, Murray State, North Dakota, Northern Iowa, South Dakota, South Dakota State, Southern Illinois, Youngstown State
Ivy	8	Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, Yale
NEC	8	Central Connecticut, Duquesne, LIU, Mercyhurst, New Haven, Robert Morris, Stonehill, Wagner
OVC-Big South	8	Charleston Southern, Eastern Illinois, Gardner-Webb, Lindenwood, Southeast Missouri, Tennessee State, UT Martin, Western Illinois
UAC	8	Abilene Christian, Austin Peay, Central Arkansas, Eastern Kentucky, North Alabama, Tarleton State, West Florida, West Georgia
MEAC	6	Delaware State, Howard, Morgan State, Norfolk State, North Carolina Central, South Carolina State
Independent	2	Chicago State, Merrimack

Playoff dates: 24-team field. Selection Sun Nov 22, first round Nov 28, semis Dec 19. The national championship is Mon Jan 11, 2027 at FirstBank Stadium, Nashville.

Montana State is the defending champion and preseason No. 1. The 2025 attendance leaders were Jackson State (28,733 a game), Montana (26,464) and Southern (22,051), and eight HBCUs finished in the FCS top 25. North Dakota State and Sacramento State moved up to FBS for 2026.

FCS stadium rings are built on request. The Explorer lists all 128 with capacity.

HBCU football

HBCU classics

The band is the halftime show, and the tailgate is a family reunion. These are some of the biggest crowds in college football. The Magic City Classic drew 69,372 in 2025, and the Bayou Classic about 63,000.

Legion Field's exterior in Birmingham, Alabama. — Birmingham, home of the Magic City Classic.

The Superdome's exterior from the street in downtown New Orleans. — New Orleans, home of the Bayou Classic.

Date	Classic	Venue	Crowd (2025)	Plan
Sat Sept 26	State Fair Classic · Boombox Classic (Southern at Jackson State)	Cotton Bowl, Dallas · Jackson MS	56,210 · Jackson State led FCS at 28,733/game	69809 (Jackson)
Sat Oct 3	Truth & Service Classic (Howard vs Hampton); Gulf Coast Challenge (Alabama A&M vs Jackson State)	Audi Field, DC; Ladd-Peebles Stadium, Mobile	n/a	69809
Sat Oct 24	Southern vs Texas Southern	Reliant Stadium, Houston (neutral site)	n/a	69809
Sat Oct 31	Delaware State vs Norfolk State	Lincoln Financial Field, Philadelphia	n/a	69809
Sat Oct 31	Magic City Classic	Legion Field, Birmingham	69,372 (~200K participants)	69809
Sat Nov 21	Florida Classic	Camping World Stadium, Orlando	55,528	69809
Thu Nov 26	Turkey Day Classic	Montgomery	n/a	n/a
Sat Nov 28	Bayou Classic	Caesars Superdome, New Orleans	~63,000 (~250K visitors)	69809
Sat Dec 5	SWAC Championship	Campus site (2pm ET, ESPN2)	n/a	n/a
Sat Dec 12	Celebration Bowl (MEAC vs SWAC)	Mercedes-Benz Stadium, Atlanta (ABC)	2.3M TV viewers	69809
Sat Feb 27, 2027	HBCU Legacy Bowl (moved to Atlanta) + large HBCU career fair	Center Parc Stadium, Atlanta (NFL Network)	n/a	69809

Nielsen: 67% of Black consumers pay more attention to brands that reflect their culture. Show up for the whole weekend, not just the kickoff, and build creative that respects the tradition.

No sportsbook or prediction-market creative around HBCU classics in AL, GA, TX, SC or MS (retail-only). Where legal (LA, DC, PA, FL): 21+ venues only, never campus-adjacent.

Map Proposal

Calendar

College football 2026-27 calendar

Rivalry weekends, neutral-site megagames, 41 bowls in 30 cities and a first-ever title game in Las Vegas. Open any row for the play.

Show recaps

Sat Sept 26
CollegeHBCUTentpole
Texas at Tennessee (GameDay Week 4); State Fair Classic
Knoxville; Dallas · GameDay host city plus the season’s first big HBCU classic
Play 26, 32
Play 26CFB
GameDay Flex Reserve
Screens and targeting
Hold 10-15% of budget; move into the announced College GameDay (ESPN) or Big Noon Kickoff (FOX) host DMA
Timing
Sun/Mon announcement → Sat
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Sat Sept 26
CollegeHBCUTentpole
Also: Illinois at Ohio State (FOX Big Noon Kickoff); Oklahoma at Georgia; South Carolina at Alabama; Boombox Classic; Penn State Homecoming vs Wisconsin
Columbus; Athens; Tuscaloosa; Jackson MS; State College · Stacked Saturday across five markets
Play 26, 21, 32
Play 26CFB
GameDay Flex Reserve
Screens and targeting
Hold 10-15% of budget; move into the announced College GameDay (ESPN) or Big Noon Kickoff (FOX) host DMA
Timing
Sun/Mon announcement → Sat
Play 21CFB
College Saturday Rings
Screens and targeting
2-mi rings at all 138 FBS stadiums (or one conference)
Timing
Fri 3pm → Sat night on home weekends
Sample plan
Map Proposal
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
October
CollegeSchedule
Homecoming season (most schools)
All college towns · Alumni return to campus
Play 28
Play 28CFB
Homecoming & Parents Weekend
Screens and targeting
Hotels, restaurants, college-town roadside, campus screens (non-alcohol)
Timing
October weekends
Fri Oct 2
CollegeTentpole
Northwestern opens new Ryan Field vs Penn State
Evanston · New-stadium opening night
Play 21
Play 21CFB
College Saturday Rings
Screens and targeting
2-mi rings at all 138 FBS stadiums (or one conference)
Timing
Fri 3pm → Sat night on home weekends
Sample plan
Map Proposal
Sat Oct 3
CollegeHBCUTentpoleLikely
GameDay Week 5 (Starkville, Ames or Clemson likely); Truth & Service Classic; Gulf Coast Challenge
TBA; DC; Mobile · GameDay flex reserve plus two HBCU classics
Play 26, 32
Play 26CFB
GameDay Flex Reserve
Screens and targeting
Hold 10-15% of budget; move into the announced College GameDay (ESPN) or Big Noon Kickoff (FOX) host DMA
Timing
Sun/Mon announcement → Sat
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Sat Oct 10
CollegeRivalry
Red River Rivalry at the State Fair
Cotton Bowl, Dallas · Neutral-site rivalry with two fan bases in one city
Play 35
Play 35CFB
Neutral-Site Megagames
Screens and targeting
Red River (Dallas, State Fair), Florida-Georgia (Atlanta), Notre Dame-Navy (Foxborough)
Timing
Oct 10, Oct 31
Sat Oct 10
CollegeTentpole
“Super Saturday”: Georgia at Alabama; Red River; USC at Penn State White Out (NBC, 7:30pm ET)
Tuscaloosa; Dallas; State College · Three marquee games in one day
Play 54
Play 54CFB
Super Saturday, Oct 10
Screens and targeting
Tuscaloosa (Georgia at Alabama), Dallas Fair Park/Cotton Bowl (Red River), State College White Out (NBC 7:30pm ET); three markets, one weekend
Timing
Thu Oct 8 → Sat Oct 10
Sat Oct 17
CollegeRivalry
Alabama at Tennessee (Third Saturday in October); Auburn at Georgia (Deep South’s Oldest Rivalry)
Knoxville; Athens (Atlanta DMA, target by block) · Historic rivalry weekend
Play 27
Play 27CFB
Rivalry Week
Screens and targeting
Large formats + rings in both schools’ markets; 2-week flights ending on game day
Timing
Nov 13-28 (and Oct 17 rivalries)
Sat Oct 24
CollegeHBCUTentpole
Southern vs Texas Southern (neutral site)
Reliant Stadium, Houston · HBCU neutral-site game in a top-10 DMA
Play 32
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Sat Oct 31
CollegeHBCUTentpole
Florida-Georgia in Atlanta (not Jacksonville) · Notre Dame-Navy (Foxborough) · Magic City Classic
Atlanta; Foxborough; Birmingham · Neutral-site rivalries in new cities
Play 35, 32
Play 35CFB
Neutral-Site Megagames
Screens and targeting
Red River (Dallas, State Fair), Florida-Georgia (Atlanta), Notre Dame-Navy (Foxborough)
Timing
Oct 10, Oct 31
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Sat Oct 31
HBCUHBCU
Delaware State vs Norfolk State
Lincoln Financial Field, Philadelphia · Pro-stadium showcase in Philadelphia
Sample plan
Map Proposal
Tue Nov 3
CollegeCause & civic
Election Day: Saturday audiences before it
Nationwide · Final Saturday reach before the vote
Political playbook
Tue Nov 3, 7pm ET; then Tuesdays Nov 10, 17, 24, Dec 1
CollegePostseason
First CFP rankings (also Election Day), then weekly
National · Weekly playoff-race tune-in
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Wed Nov 4
CollegeSchedule
“MACtion” midweek nights begin
MAC towns / Detroit · Weeknight football windows
Sat Nov 7
CollegeRivalry
Holy War: BYU at Utah; Alabama at LSU
Salt Lake City; Baton Rouge · Rivalry weekend
Play 27
Play 27CFB
Rivalry Week
Screens and targeting
Large formats + rings in both schools’ markets; 2-week flights ending on game day
Timing
Nov 13-28 (and Oct 17 rivalries)
Sat Nov 21
CollegeHBCURivalry
Big Game (Stanford at Cal); Harvard-Yale at Fenway; Florida Classic; Soul Bowl (Jackson State at Alcorn); LSU at Tennessee
Berkeley; Boston; Orlando; Lorman MS; Knoxville · Rivalries and HBCU classics across five markets
Play 27, 32
Play 27CFB
Rivalry Week
Screens and targeting
Large formats + rings in both schools’ markets; 2-week flights ending on game day
Timing
Nov 13-28 (and Oct 17 rivalries)
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Thu Nov 26
HBCUHoliday
Turkey Day Classic
Montgomery · Thanksgiving tradition
Fri Nov 27 - Sat Nov 28
CollegeHBCURivalry
Rivalry week: Egg Bowl, Texas at Texas A&M (Black Friday night, 6:30pm CT, ABC); Iron Bowl, Michigan-Ohio State, Georgia Tech at Georgia, Palmetto Bowl, Bayou Classic (Saturday)
Oxford, College Station, Tuscaloosa, Columbus, Clemson, New Orleans · The biggest rivalry weekend of the year
Play 27
Play 27CFB
Rivalry Week
Screens and targeting
Large formats + rings in both schools’ markets; 2-week flights ending on game day
Timing
Nov 13-28 (and Oct 17 rivalries)
Sample plan
Map Proposal
Dec 2-4
CollegeOffseason
Early signing period
Recruiting markets · The real signing day
Play 36
Play 36 · Signing Day & Portal: Calendar rows only; no standalone flight; fold into play 61 (Dec 2-4, Jan 2-16, Feb 3).
Fri Dec 4 - Sat Dec 5
CollegePostseason
Conference championships. Fri: Big 12 (Arlington, 8pm ABC), CUSA, Sun Belt, Pac-12, Mountain West. Sat: ACC (Charlotte, noon), MAC (Detroit, noon), SEC (Atlanta, 4pm), SWAC (2pm ESPN2, campus), American (8pm), Big Ten (Indianapolis, 8pm)
5 host cities · Title games in five host cities
Play 29
Play 29CFB
Championship Saturday
Screens and targeting
Atlanta, Indianapolis, Arlington, Charlotte, Detroit; downtown, airports, hotels
Timing
Arlington Wed-Fri Dec 2-4; Charlotte, Detroit, Atlanta Thu-Sat; Indianapolis Fri-Sat night
Sat Dec 5
HBCUPostseason
SWAC Championship
Campus site (2pm ET, ESPN2) · Conference title game
Sun Dec 6
CollegePostseason
CFP Selection Day (12 teams)
National · Playoff field set
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Sat Dec 12
CollegeHBCUTentpole
Army-Navy (3pm CBS, MetLife; 7.84M viewers last year), Heisman ceremony (NYC), Celebration Bowl (Atlanta), FCS quarterfinals (Dec 11-12)
NY DMA; Atlanta · One day, two big-city takeovers
Play 34, 32
Play 34CFB
New York Football Saturday: Army-Navy + Heisman
Screens and targeting
MetLife 3-mi ring, Penn Station/Midtown, Lincoln Center area (Heisman), military-base trade areas
Timing
Dec 10-12
Sample plan
Map Proposal
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Sample plan
Map Proposal
Sample plan
Map Proposal
Dec 15 - Jan 2
CollegePostseason
41 bowls in 30 cities (46 FBS postseason games incl. 4 CFP campus games and the title game). Dec 15 opens with the Salute to Veterans Bowl (formerly Camellia) and the Frisco Football Classic (replaced the Bahamas Bowl)
DFW ×5 (Frisco ×2, Fort Worth, Dallas, Arlington), Orlando ×3, Tampa ×2, San Diego ×2, New Orleans ×2, plus Montgomery, Shreveport, Mobile, Birmingham, Annapolis, Albuquerque, Conway SC, Boca Raton, San Antonio, Tempe, Tucson, Glendale, Pasadena, Atlanta, Las Vegas, Charlotte, NYC, Boston, Memphis, El Paso, Houston (Texas Bowl, Reliant Stadium, formerly NRG), Nashville, Jacksonville, Boise, Honolulu, Puerto Rico · Bowl cities and airports
Play 30
Play 30CFB
Bowl City Two-Phase
Screens and targeting
Phase 1 DMA-wide college fans; Phase 2 fans of the two selected teams + team-specific creative live next day
Timing
Selection → game
Fri Dec 18 - Sat Dec 19
CollegePostseason
CFP first round on campus (seeds 5-8 host)
4 campuses, 1-2 weeks’ notice · Short-notice campus takeovers
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Wed Dec 30 · Fri Jan 1
CollegePostseason
CFP quarterfinals: Fiesta; Peach, Rose, Cotton
Glendale, Atlanta, Pasadena, Arlington · New Year’s bowl cities
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Jan 2-16
CollegeOffseason
Transfer portal window
National · Fan engagement
Play 36
Play 36 · Signing Day & Portal: Calendar rows only; no standalone flight; fold into play 61 (Dec 2-4, Jan 2-16, Feb 3).
Mon Jan 11
FCSPostseason
FCS national championship
Nashville · Two traveling fan bases in one city
Play 33
Play 33CFB
FCS Playoffs & Nashville
Screens and targeting
Campus towns of playoff teams; Nashville title week
Timing
Nov 28 → Jan 11
Thu Jan 14 · Fri Jan 15
CollegePostseason
CFP semifinals: Orange, Sugar
Miami Gardens; New Orleans · Semifinal host cities
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Mon Jan 25
CollegePostseason
National championship, first ever in Las Vegas (Allegiant)
Las Vegas · Title-game week in Las Vegas
Play 31
Play 31CFB
Road to Las Vegas (CFP)
Screens and targeting
First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing
Dec 18 → Jan 25
Sample plan
Map Proposal
Sample plan
Map Proposal
Sat Jan 30 · Thu Feb 4 · Wed Feb 3
CollegeOffseason
Senior Bowl (Mobile) · Shrine Bowl (Arlington) · traditional National Signing Day (low volume; the Dec 2-4 early period is the real signing day)
Mobile; Arlington · All-star week and recruiting
Play 36
Play 36 · Signing Day & Portal: Calendar rows only; no standalone flight; fold into play 61 (Dec 2-4, Jan 2-16, Feb 3).
Sat Feb 27, 2027
CollegeHBCUTentpole
HBCU Legacy Bowl and HBCU career fair
Center Parc Stadium, Atlanta · Showcase plus a large career fair
Play 32, 52
Play 32CFB
HBCU Classics
Screens and targeting
3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing
Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Sample plan
Map Proposal
Play 52CFB
Atlanta: College Football’s Capital
Screens and targeting
Mercedes-Benz Stadium and Center Parc 3-mi rings, ATL airport, Midtown/downtown bars and hotels, Athens-Clarke fan blocks
Timing
Oct 31, Dec 5, Dec 12, Jan 1, Feb 27
Sample plan
Map Proposal

Allegiant Stadium exterior, Las Vegas. — Las Vegas hosts the college title game on Jan 25, the first one played there.

Not on the 2026 schedule (so you don’t plan for them)

Bedlam: no game scheduled in 2026.
Oregon-Oregon State: resumes 2027.
Backyard Brawl: resumes 2033.
Already played: Border War (September), Apple Cup (Sept 6).
The Circle City Classic became a high-school showcase.

Plays

Plays for college football

Five college plans are live now, from every FBS stadium ring to Army-Navy weekend in New York. Start from one or browse the library.

College Saturday - 138 FBS Stadium Rings (2 mi)

75,312 placements inside 2-mile rings around all 138 FBS stadiums; every FBS stadium has inventory inside 2 miles; flight runs through the CFP first round on campus (Dec 18-19)

2026-09-26 → 2026-12-19

Open sample map Proposal

College Football Heartland - Index 120+

255,582 roadside, gas, c-store, grocery, liquor and bar placements in blocks indexing 120+ for college football interest (avg. index 138)

2026-09-26 → 2027-01-25

Open sample map Proposal

College Football Championship Week - Las Vegas

5,701 placements across the Allegiant Stadium, Harry Reid airport and Strip rings

2027-01-18 → 2027-01-25

Open sample map Proposal

HBCU Classics, Celebration & Legacy Bowls

10 rings (3 mi), each flighted its game week: Jackson MS 366 · Audi Field DC 6,396 · Ladd-Peebles Mobile 648 · Reliant Houston 1,386 · Legion Field 835 · Lincoln Financial Field 2,128 · Camping World 1,430 · Superdome 3,095 · Mercedes-Benz Stadium 6,222 · Center Parc Stadium 4,523 (the two Atlanta rings overlap)

2026-09-26 → 2027-02-27

Open sample map Proposal

New York Football Saturday - Army-Navy + Heisman

MetLife 3-mi ring 1,211 · Penn Station/Midtown 1-mi 8,689 · Lincoln Center area 1-mi 3,641 (Army-Navy 3pm CBS and the Heisman ceremony, same day)

2026-12-10 → 2026-12-12

Open sample map Proposal

26 plays

Play 21CFB

College Saturday Rings

Screens and targeting: 2-mi rings at all 138 FBS stadiums (or one conference)
Timing: Fri 3pm → Sat night on home weekends
Best fit: QSRbeveragesautobanks/credit unions

Sample plan

Map Proposal

Play 22CFB

Game-Week Build

Screens and targeting: Billboards/urban panels ≤5 mi Thu-Sat; gas/grocery/c-store game day
Timing: Thu-Sat each home game
Best fit: Sports nutritionbeveragesCPG

Play 23CFB

Tailgate Supply Run

Screens and targeting: Grocery, liquor, c-store, gas in the stadium DMA
Timing: Fri 3pm → Sat noon
Best fit: Charcoal/grillingbeersnacksiceCPG

Play 24CFB

College Heartland Always-On

Screens and targeting: Roadside, gas, c-store, grocery, liquor, bars in 120+ college-football blocks
Timing: Sept-Jan
Best fit: AutoinsurancebeerQSR

Sample plan

Map Proposal

Play 25CFB

Alumni Diaspora Watch Parties

Screens and targeting: Bars/restaurants in alumni metros filtered to college-football blocks: Chicago, NYC, DC, LA, SF, Denver, Seattle (sourced Big Ten graduate concentrations); Atlanta, Dallas, Houston, Nashville, Charlotte (large metros with high AMAP college-football indexes; not a sourced alumni dataset)
Timing: Saturdays
Best fit: BeerQSRfinancialalumni-affinity cards

Play 26CFB

GameDay Flex Reserve

Screens and targeting: Hold 10-15% of budget; move into the announced College GameDay (ESPN) or Big Noon Kickoff (FOX) host DMA
Timing: Sun/Mon announcement → Sat
Best fit: Any national brand

Play 27CFB

Rivalry Week

Screens and targeting: Large formats + rings in both schools’ markets; 2-week flights ending on game day
Timing: Nov 13-28 (and Oct 17 rivalries)
Best fit: Beerautoretailtelecom

Play 28CFB

Homecoming & Parents Weekend

Screens and targeting: Hotels, restaurants, college-town roadside, campus screens (non-alcohol)
Timing: October weekends
Best fit: Hotelsrestaurantsbanksauto dealersuniversities

Play 29CFB

Championship Saturday

Screens and targeting: Atlanta, Indianapolis, Arlington, Charlotte, Detroit; downtown, airports, hotels
Timing: Arlington Wed-Fri Dec 2-4; Charlotte, Detroit, Atlanta Thu-Sat; Indianapolis Fri-Sat night
Best fit: TravelbeveragesQSR

Play 30CFB

Bowl City Two-Phase

Screens and targeting: Phase 1 DMA-wide college fans; Phase 2 fans of the two selected teams + team-specific creative live next day
Timing: Selection → game
Best fit: Bowl hoststourism boardsticketingsponsors

Play 31CFB

Road to Las Vegas (CFP)

Screens and targeting: First-round campus rings on 1-2 weeks’ notice → quarterfinal/semifinal cities → Las Vegas title week (stadium, airport, Strip)
Timing: Dec 18 → Jan 25
Best fit: Travelhospitalitybeveragestech

Sample plan

Map Proposal

Play 32CFB

HBCU Classics

Screens and targeting: 3-mi rings + DMA bars/grocery around each classic; band-culture creative
Timing: Sept 26 (Jackson), Oct 3 (DC, Mobile), Oct 24 (Houston), Oct 31 (Birmingham, Philadelphia), Nov 21, Nov 28, Dec 12, Feb 27 (Legacy Bowl, Atlanta)
Best fit: CPGbeautyautofinancialtelecomhealth

Sample plan

Map Proposal

Play 33CFB

FCS Playoffs & Nashville

Screens and targeting: Campus towns of playoff teams; Nashville title week
Timing: Nov 28 → Jan 11
Best fit: Regional brandstravel

Play 34CFB

New York Football Saturday: Army-Navy + Heisman

Screens and targeting: MetLife 3-mi ring, Penn Station/Midtown, Lincoln Center area (Heisman), military-base trade areas
Timing: Dec 10-12
Best fit: Defenseveteran-ownedrecruitmentpatriotic brands (the game has a presenting sponsor; competing brands keep creative generic)

Sample plan

Map Proposal

Play 35CFB

Neutral-Site Megagames

Screens and targeting: Red River (Dallas, State Fair), Florida-Georgia (Atlanta), Notre Dame-Navy (Foxborough)
Timing: Oct 10, Oct 31
Best fit: BeerQSRretailtourism

Play 37HS

Friday Night Lights

Screens and targeting: Screens within 1 mi of high-school stadiums + local bars/pizza
Timing: Fri 5-10pm, Aug-Nov
Best fit: Local banks/credit unionsauto dealerspizzahealth systemsrecruiters

Play 52CFB

Atlanta: College Football’s Capital

Screens and targeting: Mercedes-Benz Stadium and Center Parc 3-mi rings, ATL airport, Midtown/downtown bars and hotels, Athens-Clarke fan blocks
Timing: Oct 31, Dec 5, Dec 12, Jan 1, Feb 27
Best fit: BeveragesQSRtelecombanks/credit unionsHBCU-graduate employerstourism

Play 53CFB

DFW Bowl & Title Corridor

Screens and targeting: Frisco (×2), Fort Worth, Dallas, Arlington 2-mi rings; DFW + Love Field; I-35E/I-30/Tollway roadside
Timing: Oct 10, Dec 4, Dec 15/23, Jan 1, Jan 2, Feb 4
Best fit: AutoQSRtravelretailinsurance

Play 54CFB

Super Saturday, Oct 10

Screens and targeting: Tuscaloosa (Georgia at Alabama), Dallas Fair Park/Cotton Bowl (Red River), State College White Out (NBC 7:30pm ET); three markets, one weekend
Timing: Thu Oct 8 → Sat Oct 10
Best fit: National beverageQSRtelecomauto

Play 55CFB

Under the Lights (night games)

Screens and targeting: Rings + DMA bars/c-store/gas 3-7pm local on night-game Saturdays; rideshare and late QSR 10pm-1am; triggered from weekly TV releases
Timing: Weekly; Oct 10 White Out; Nov 27 Texas at A&M
Best fit: Energy drinksQSRdeliveryridesharebeer (21+, off campus)

Play 56CFB

Only Game in Town

Screens and targeting: DMA-wide roadside, grocery, gas and bars in the no-NFL college markets, with home-weekend heavy-ups
Timing: Always-on Sept-Jan
Best fit: Regional banks/credit unionshealth systemsenergyauto dealerstelecomgrocery

Play 57CFB

Official Partner Extension

Screens and targeting: Brands with a school, MMR, patch or naming deal only: licensed creative (rights-holder approved) off campus in the school’s DMA + alumni metros; generic elsewhere; sellable through MMR property teams
Timing: Season-long + game-week heavy-ups
Best fit: Patch/naming partners: financialcredit unionsenergyfood/aghealthcaretribal nations

Play 58CFB

Road Trip Starts Here

Screens and targeting: Visiting team’s home DMA: gas, c-store, outbound interstate roadside, airports, 2-3 weeks before marquee road games; pair with play 13
Timing: e.g., Texas fans before Sept 26 and Oct 10; Georgia fans before Oct 10; Alabama fans before Oct 17 and Nov 7
Best fit: Hotelsshort-term rentalshost-town CVBstires/autoinsurance

Play 59CFB

Student Section, Under-21 Safe

Screens and targeting: Campus + off-campus apartments, gyms, QSR within 1 mi; category allowlist enforced (no alcohol, sportsbook, prediction markets)
Timing: Game weeks, homecoming, finals, move-out
Best fit: Telecomstudent bankingQSRridesharegamingapparelemployers

Play 60CFB

NIL Local Hero

Screens and targeting: A local business’s NIL athlete in no-uniform, no-mark creative; 2-mi ring + athlete’s hometown DMA (NIL Go clearance where required)
Timing: In-season Saturdays; Monday after big games
Best fit: Auto dealersrestaurantsbanks/credit unionsgyms; never sportsbooks or prediction markets

Play 61CFB

Enrollment Season on Game Day

Screens and targeting: University’s own DMA + alumni metros; airports and college-town hotels on home weekends; ring on campus-visit weekends (non-alcohol)
Timing: Sept-Jan (application season)
Best fit: Universities incl. online programscommunity collegesgrad schools

Play 36 · Signing Day & Portal: Calendar rows only; no standalone flight; fold into play 61 (Dec 2-4, Jan 2-16, Feb 3).

Live plans

Five college plans, one map

Live map · 5 sample plans

Reach College Football Fans - Sample Plans

Open the live map

Map loads when you scroll here

Open full mapOpens on client-map.media-dooh.com

College Saturday - 138 FBS Stadium Rings (2 mi)
75,312 placements inside 2-mile rings around all 138 FBS stadiums; every FBS stadium has inventory inside 2 miles; flight runs through the CFP first round on campus (Dec 18-19)
Map Proposal
College Football Heartland - Index 120+
255,582 roadside, gas, c-store, grocery, liquor and bar placements in blocks indexing 120+ for college football interest (avg. index 138)
Map Proposal
College Football Championship Week - Las Vegas
5,701 placements across the Allegiant Stadium, Harry Reid airport and Strip rings
Map Proposal
HBCU Classics, Celebration & Legacy Bowls
10 rings (3 mi), each flighted its game week: Jackson MS 366 · Audi Field DC 6,396 · Ladd-Peebles Mobile 648 · Reliant Houston 1,386 · Legion Field 835 · Lincoln Financial Field 2,128 · Camping World 1,430 · Superdome 3,095 · Mercedes-Benz Stadium 6,222 · Center Parc Stadium 4,523 (the two Atlanta rings overlap)
Map Proposal
New York Football Saturday - Army-Navy + Heisman
MetLife 3-mi ring 1,211 · Penn Station/Midtown 1-mi 8,689 · Lincoln Center area 1-mi 3,641 (Army-Navy 3pm CBS and the Heisman ceremony, same day)
Map Proposal

Open the live plan map →

Get your football-season plan: map, screens and flight, in one business day

What happens after you click

01
Tell us the moment. Markets, teams or conferences, dates. Two minutes.
02
Get the plan in one business day. A live map of the screens, the venue mix and the flight, shared on client-map.media-dooh.com, like the 11 sample plans on this page.
03
Run it your way. Deal IDs in your own DSP, or fully managed. Programmatic creative swaps within hours. Proof of play per tactic.

100,000+ DOOH plans built
Plans used by WPP, Omnicom and Publicis agency teams
Plans in one business day
Run in your own DSP or fully managed
Bowl game plan run December 2025

14 days to “Super Saturday”: Georgia at Alabama; Red River; USC at Penn State White Out (NBC, 7:30pm ET). To be live for it, send the brief by Wed Sep 30.

Rather talk? Book 20 minutes, email info@goldfishads.com, or call Andrew at 646-220-5873.

On campus

Inside the stadium is spoken for. Outside is open.

The school’s rights holder sells what’s inside the gates. The 75,000+ screens within two miles of FBS stadiums are a different story.

Most FBS programs sell stadium signage, videoboards, radio, athletics websites and official-partner status through a multimedia-rights (MMR) company, and more mid-majors are taking it in-house. Those deals carry in-venue category exclusivity. Goldfish doesn’t sell that. We sell the screens within two miles of FBS stadiums, plus the bars, grocery, gas and highways across every college market. Non-sponsors reach the same fans without marks. Official partners can extend licensed creative off campus with rights-holder approval.

Why now: schools now pay athletes directly, and the per-school cap rises about 4% a year. Athletic departments are selling jersey patches (allowed from Aug 1, 2026: up to two 4-sq-in patches), naming rights and re-bid MMR deals, and they need sponsor value they can prove. A DOOH extension with proof-of-play reporting per tactic is easy for an MMR sales team to add to a package.

Brands that just bought patches and stadium names have already shown the category works. Financial services make up about 30% of patch deals and energy about 20%, alongside credit unions, banks, health systems, restaurants and food brands. Most of them are under-invested off campus.

Only game in town

College markets with no NFL team

Nielsen: “The top of the Index is dominated by mid-size markets near flagship programs, where few competing professional sports franchises exist to split local attention.”

DMA	Programs	Nielsen CFB Fandom rank	2026 moments
Birmingham (Anniston & Tuscaloosa)	Alabama, UAB, Jacksonville State; Alabama A&M/State fans	#1 (230)	Georgia at Alabama Oct 10; Magic City Classic Oct 31; Iron Bowl Nov 28; Birmingham Bowl Dec 29
Des Moines-Ames	Iowa State, Drake	#2 (212)	WVU at Iowa State Oct 3
Columbus OH	Ohio State	#3 (205)	Big Noon Kickoff Sept 26; Michigan at Ohio State Nov 28
Omaha / Lincoln	Nebraska	Omaha #4	Iowa-Nebraska, Black Friday
Knoxville	Tennessee	#5	Texas Sept 26; Alabama Oct 17; LSU Nov 21
Oklahoma City	Oklahoma, Oklahoma State	#6	Red River Oct 10 (home watch parties)
Chattanooga · Lexington · Little Rock · Tulsa	UTC; Kentucky; Arkansas fans; Tulsa	#7 · #14 (tie) · #19 · #17	n/a
Columbus-Tupelo-West Point	Mississippi State	AMAP DMA index 118	Alabama at Mississippi State Oct 3
Boise	Boise State (Pac-12)	n/a	Famous Idaho Potato Bowl Dec 21

Why blocks matter: Athens sits inside the Atlanta DMA, and Oxford sits inside the Memphis DMA. Buy those markets by DMA and you’ve mostly bought Atlanta and Memphis. Buy them by census block and you get the college towns.

Audiences

Students, alumni and locals want different things

Three crowds share one stadium. They need different screens, and one of them can’t legally see your beer ad.

Segment	Who (sourced)	Screens	Fits	Never
Students	Mostly under 21. Campus audiences fail the 73.6% (beer, betting) and 73.8% (spirits) adult thresholds.	Campus (5,932 placements), off-campus apartments, QSR and gyms within 1 mi	Telecom, banks/credit unions, QSR, rideshare, gaming, apparel, employers	Alcohol, sportsbooks, prediction markets
Alumni & traveling fans	42% undergrad / 25% postgrad degrees; top-income bracket 19% vs 6% nationally; 57% stay overnight; ~991 miles a year	Airports, interstates, hotels, ring bars, alumni-metro bars	Auto, financial, travel/hotels, premium beverages, insurance	n/a
Locals	Oxford grows from ~28K to 200K+ on game weekends; Michigan: 100,496 hotel room-nights a season	Grocery, gas, c-store, pharmacy, roadside across the DMA	Grocery, QSR, health systems, credit unions, home services, auto dealers	n/a

Lodging signal: vacation-rental demand in college towns jumped as much as +375% (Columbus) and +275% (Tuscaloosa) for marquee 2025 home games. Weeks 6 and 8 were the busiest rental weekends (Vrbo Gridiron Guest Report). Run lodging creative in the visiting team’s DMA 2-3 weeks out (play 58).

Women and emerging fans: industry fan research puts college fans at 45% female. Nearly 400 colleges now field women’s flag football (130+ varsity), and the NCAA added it to its Emerging Sports for Women program in Jan 2026, with a championship targeted for spring 2028.

FAQ

College football questions

Can we use school names, colors or mascots?

Not without a license. Conference, NCAA and playoff marks are actively enforced, and courts have held that a school’s color scheme plus city and football cues can infringe even with no logo (LSU v. Smack Apparel, 5th Cir. 2008). We write “Saturday,” “gameday,” “rivalry weekend” and city names, in your brand colors or ours.

What about on-campus screens?

Great for students, off-limits for alcohol and betting. Alcohol codes require 73.6% (beer), 73.7% (wine) and 73.8% (spirits) of the audience to be 21+, which rules out most campus screens, and the AGA code bans sportsbook ads on campuses. We exclude them automatically.

Can athletes appear?

NIL deals cover the athlete’s own name, image and likeness, not the school’s uniform or marks. Sportsbooks can’t do NIL deals with college athletes.

How do you handle College GameDay and Big Noon Kickoff?

We hold a flex reserve and move it into the host market as soon as each show announces, usually the Sunday or Monday before. FOX and ESPN announce separately, so we watch both.

We’re an official sponsor of a school. Can we use its marks on your screens?

Yes, if your agreement covers out-of-home and the rights holder approves the creative. We run the licensed version in that school’s DMA and alumni metros, and the generic version everywhere else.

We only care about one conference.

Easy. Every conference is pre-mapped. Pick it and the plan loads with every member stadium ring plus the fan blocks around them.

Is there a minimum budget?

We don’t publish one. Tell us the conferences and the moments, and the plan gets sized to your goals.

How much lead time do you need?

A planner replies within one business day with a live map and a proposal. For the big dates, the countdown shows when to send the brief so there’s room to approve creative.

Can we start from one of your sample plans?

Yes. Pick any sample plan on this page, hit “Adapt this plan for my brand,” and we’ll change the markets, flight and budget.

Guardrails

College and betting rules, up front

Compliance & creative guardrailsThe rules, so your legal team doesn't have to go find them

League and team marks: Only official sponsors may use league or team names, logos, uniforms, player likenesses, “Super Bowl®” or “Super Sunday®.” Use “the Big Game,” “game day,” “football season” and city names. No “congratulations” or “good luck” ads aimed at teams. Outcome-based creative is score-agnostic and city-level only. No tickets in sweepstakes.
College marks: School names that imply affiliation, logos, mascots and conference, NCAA or CFP marks all need a license. Use “Saturday,” “rivalry weekend” and Goldfish or advertiser brand colors. NIL covers the athlete, not the uniform.
Alcohol: Industry codes require 73.6% (beer), 73.7% (wine) and 73.8% (spirits) of the audience to be 21+. That means 21+ venues, off campus, following state distance-from-school rules.
Team colors: Never combine a team color scheme with city and football imagery. That's a trade-dress risk even without logos (LSU v. Smack Apparel). Use Goldfish or advertiser brand colors.
Prediction markets (sports event contracts): Treated like sportsbooks: 21+ venues, no campus or campus-adjacent screens, no college-athlete likeness and no league, team or “Big Game” references. Excluded in any state with active enforcement, currently including CT (which ordered nine platforms to halt advertising on Sept 16, 2026), NV, MI and UT, plus other orders and injunctions, re-checked weekly. The NFL bars prediction-market ads from its broadcasts, and the NCAA has asked the CFTC to halt college contracts. Legal review before every flight.
Clean zones: Host cities often set up temporary commercial-sign “clean zones” around major events (New Orleans ran a nine-day zone for the 2025 Big Game). Before Big Game week in LA/Inglewood and the Jan 25 title game in Las Vegas, we check for any ordinance and keep creative on permanent, permitted digital screens.
Sportsbooks: 31 states + DC have legal online betting (verified before launch). Wisconsin legalized tribal mobile betting in Apr 2026 but isn't live, so no app promotion there until launch. No ads in AL, AK, CA, GA, HI, ID, MN, OK, SC, TX or UT. In retail-only states (MS, MT, NE, NM, ND, SD, WA), don't promote apps. AGA code: 73.6%+ of the audience 21+, no campuses, no college partnerships or college-athlete NIL, and no “risk-free.” College player props are banned in 13-15 states.
This page: Uses “NFL” and team and school names only as factual descriptors. No logos, no team photos. Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.
How we plan: Proof-of-play reporting per tactic. Brand lift is measured with an independent brand lift study. Maps and proposals live only on client-map.media-dooh.com.

Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.

Own Saturday.

Pick a conference or a moment. Most plans come back within one business day, with a live map and proposal.

Build my college-season plan Talk to a planner

Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.

Photo credits

Own Saturday in every Division I market.

Why college football fans are an out-of-home audience

Fans drive to the game past your screens.

Fandom lives on the block.

Buy the real schedule.

College fans are affluent and loyal.

Pick a conference

Game week starts Thursday

Every FBS conference, 2026 alignment

FCS: 128 programs, 13 conferences plus independents

HBCU classics

College football 2026-27 calendar

GameDay Flex Reserve

HBCU Classics

GameDay Flex Reserve

College Saturday Rings

HBCU Classics

Homecoming & Parents Weekend

College Saturday Rings

GameDay Flex Reserve

HBCU Classics

Neutral-Site Megagames

Super Saturday, Oct 10

Rivalry Week

HBCU Classics

Neutral-Site Megagames

HBCU Classics

Road to Las Vegas (CFP)

Rivalry Week

Rivalry Week

HBCU Classics

Rivalry Week

Championship Saturday

Road to Las Vegas (CFP)

New York Football Saturday: Army-Navy + Heisman

HBCU Classics

Bowl City Two-Phase

Road to Las Vegas (CFP)

Road to Las Vegas (CFP)

FCS Playoffs & Nashville

Road to Las Vegas (CFP)

Road to Las Vegas (CFP)

HBCU Classics

Atlanta: College Football’s Capital

Plays for college football

College Saturday Rings

Game-Week Build

Tailgate Supply Run

College Heartland Always-On

Alumni Diaspora Watch Parties

GameDay Flex Reserve

Rivalry Week

Homecoming & Parents Weekend

Championship Saturday

Bowl City Two-Phase

Road to Las Vegas (CFP)

HBCU Classics

FCS Playoffs & Nashville

New York Football Saturday: Army-Navy + Heisman

Neutral-Site Megagames

Friday Night Lights

Atlanta: College Football’s Capital

DFW Bowl & Title Corridor

Super Saturday, Oct 10

Under the Lights (night games)

Only Game in Town

Official Partner Extension

Road Trip Starts Here

Student Section, Under-21 Safe

NIL Local Hero

Enrollment Season on Game Day

Five college plans, one map

Get your football-season plan: map, screens and flight, in one business day

Inside the stadium is spoken for. Outside is open.

College markets with no NFL team

Students, alumni and locals want different things

College football questions

College and betting rules, up front

Own Saturday.