SoFi Stadium on game day with packed parking lots and the Forum in the background.

    Football fans · Pro football 2026-27

    Reach NFL fans where Sunday actually happens.

    The average pro football game drew 18.7 million viewers last season, and about 13% of viewing happens away from home. For some games it’s 30-40% (Nielsen). Fans are at the grocery store Friday, at the pump Sunday morning, at the bar by 1pm and in a rideshare by 8. Goldfish puts your brand on the screens at each stop, in all 30 stadium markets and the 22 big TV markets without one, targeted block by block.

    Build my NFL-season planBook a call
    Open a sample plan map →
    • 100,000+ DOOH plans built
    • Plans used by WPP, Omnicom and Publicis agency teams
    • Plans in one business day
    • Run in your own DSP or fully managed
    • Bowl game plan run December 2025
    • 100,000+ DOOH plans built
    • Plans used by WPP, Omnicom and Publicis agency teams
    • Plans in one business day
    • Run in your own DSP or fully managed
    • Bowl game plan run December 2025
    • 18.7M avg viewers
    • 125.6M watched the Big Game
    • 139,897 fan-venue screens
    • 30 stadium markets

    The case for screens

    Why NFL fans are an out-of-home audience

    • 01

      Football is America's biggest live audience, and a lot of it isn't at home.

      18.7M

      Average viewers per game in the 2025 NFL regular season, the 2nd-best ever

      Sports Video Group / SportsPro, Jan 2026

      ~13%

      Share of NFL viewing that happens out of home on average (2024). For some games, 30-40%

      Nielsen, 2024

      Goldfish: 2M+ screen placements across 19 football venue types (Goldfish planner, Sept 25, 2026).

    • 02

      The sports bar is a main viewing room.

      29%

      People who'd rather watch at a sports bar. Exactly as many as prefer home

      DIRECTV for Business survey, Sept 2026

      66%

      Bar-goers who watch regular-season games at bars. 69% for the playoffs, 62% for the Big Game

      DIRECTV for Business survey, Sept 2026

      Goldfish: 315,993 bar placements. Sample plan 69802 holds 139,897 bar, casual-dining and sports-venue placements in blocks indexing 110+ for NFL (avg 120).

    • 03

      Game day starts in the store.

      213.1M

      Americans who planned to watch the Big Game in a record spending year. 121.1M planned to host or go to a party, and 18.2M planned on a bar or restaurant

      NRF, Jan 2026

      +25%

      Restaurant wing sales on in-season Sundays (2023 season). Lagers +23%, hard seltzer +47%

      Toast, 2023

      Goldfish: 267,705 grocery, 172,629 c-store and 19,610 liquor placements. Plans 69804 and 69819 put 78,293 of them in blocks indexing 115+ (avg 167).

    • 04

      TV is crowded. The same moments play out on screens outside.

      4 of top 5

      NFL TV advertiser slots held by insurers in 2025-26. Automakers are also near the top

      iSpot via The Measure, 2025-26

      +22.5%

      Year-over-year growth in college football TV ad spend, Q3 2025 (NFL: +9.7%)

      iSpot via The Desk, 2025

      Goldfish: Deal IDs in your own DSP, or fully managed. One plan across NFL and college.

      Book a call →

    Fan journey

    An NFL Sunday, stop by stop

    Seven moments, from the Friday stock-up to Monday’s commute. Each card names the screens and the play that reaches fans there.

    1. 01 · Plays 5, 9, 39

      T-48h: the stock-up

      Grocery, liquor and c-store runs for the home watch party

      Record per-person Big Game spending. On Sundays, wings are +25% and lagers +23%.

      Grocery entrance/checkout · Liquor · C-store

    2. 02 · Plays 4

      Game-day morning

      Coffee, breakfast, gas, maybe the gym

      Games from Europe kick off at 9:30am ET, which puts breakfast football on 6 Sundays this season.

      QSR · Gas pumps · Gyms

    3. 03 · Plays 2, 3

      The drive in

      Up to 25 miles to the stadium

      23-27% of stadium visits come from out of state.

      Highway/roadside billboards · Gas

    4. 04 · Plays 2

      The ring

      Parking, tailgating, the walk in

      70% of attendees plan to tailgate.

      Street furniture · Bars · C-store inside 2 mi

    5. 05 · Plays 1, 17

      The watch party

      Bars, restaurants, a friend's basement

      29% would rather watch at a sports bar, and 66% of bar-goers watch regular-season games there. At home, DoorDash peaks from 6:00-6:30pm ET on Big Game Sunday.

      Bars · Casual dining · Sports venues

    6. 06 · Plays 14

      The ride home

      Rideshare and something greasy

      Drives home run up to 25 miles (RADAR), so the "get home" and late-food creative stays team-agnostic.

      Rideshare tops · QSR

    7. 07 · Plays 15

      Monday morning

      Commute, office, the gym recap

      Office · Transit · Gyms

    Calendar

    The 2026-27 pro football calendar for advertisers

    Breakfast games from Europe, the first Thanksgiving Eve game, Christmas on Netflix and a Big Game on Valentine’s Day. Filter by moment, open a row and get the play.

    1. Sun Sept 27
      NFLInternational

      Rio game (4:25pm, CBS): Dallas home game played abroad

      Rio de Janeiro; Dallas-Ft. Worth DMA · Home DMA watch parties with no stadium traffic

      Play 1
      Play 1NFL

      Sunday Window Takeover

      Screens and targeting
      Bars, casual dining, sports venues in blocks indexing 110+ for NFL interest
      Timing
      Sun 12:30pm-11:30pm ET, local-adjusted (includes Sunday Night Football, the biggest weekly window at 23.5M in 2025); TNF Thu 8-11:30pm; MNF Mon 8-11:30pm

      Sample plan

      MapProposal
    2. October (Crucial Catch) · Nov 5-9 cluster (Salute to Service, Veterans Day Nov 11) · early Dec (My Cause My Cleats) · late Dec (Inspire Change)
      NFLCause & civic

      League cause moments

      National · Health systems, veteran-owned and cause brands can align generically (no marks)

    3. Sun Oct 4, 11, 18, 25; Sun Nov 8
      NFLInternational

      London ×3 (Tottenham, Wembley), Paris (first ever), Madrid, all 9:30am ET

      London; Paris; Madrid · “Breakfast football” daypart

      Play 4
      Play 4NFL

      Breakfast Football

      Screens and targeting
      QSR/coffee, gas pumps, gyms; national + the two teams’ home DMAs
      Timing
      ET/CT markets 8-11:30am local; MT/PT markets 5:30-9am local (gas + coffee weighted); the two teams’ home DMAs at 1.5×; Oct 4, 11, 18, 25, Nov 8, Nov 15
    4. Weeks 5-14
      NFLSchedule

      Bye weeks (none in Week 12)

      Team markets · Team-fan segments pause; stadium rings off

      See flighting to the real schedule
    5. Tue Nov 10, 4pm ET
      NFLFantasy & betting

      Trade deadline

      National · Sports-media and fantasy spike

      Play 47
      Play 47NFL

      Fantasy Playoff Push

      Screens and targeting
      AMAP Fantasy Sports and (legal states) Sports-betting cohorts; bars, gyms, office, transit
      Timing
      Nov 10 trade deadline → fantasy playoffs Dec 17-Jan 4
    6. Sun Nov 15
      NFLInternational

      Munich (9:30am ET, FOX)

      Munich · Breakfast daypart

      Play 4
      Play 4NFL

      Breakfast Football

      Screens and targeting
      QSR/coffee, gas pumps, gyms; national + the two teams’ home DMAs
      Timing
      ET/CT markets 8-11:30am local; MT/PT markets 5:30-9am local (gas + coffee weighted); the two teams’ home DMAs at 1.5×; Oct 4, 11, 18, 25, Nov 8, Nov 15
    7. Sun Nov 22
      NFLInternational

      Mexico City (8:20pm ET, NBC)

      Mexico City · Hispanic-market heavy-up

      Play 18
      Play 18NFL

      Hispanic Fans / Mexico City Night

      Screens and targeting
      Spanish-language creative in LA, Houston, San Antonio, Miami, Phoenix, DFW, Chicago blocks
      Timing
      Nov 22 (Mexico City) + Feb 1-14 (Big Game in Spanish on Univision and ESPN Deportes) + all season
    8. Wed Nov 25
      NFLHoliday

      First-ever Thanksgiving Eve game (Netflix, 8pm)

      Los Angeles (SoFi) · The night-before-Thanksgiving bar crowd now has a game

      Play 5
      Play 5NFL

      Thanksgiving Triple

      Screens and targeting
      Grocery/liquor/c-store Mon-Wed; bars Wed night (Thanksgiving Eve game); airports Tue-Wed
      Timing
      Nov 23-27

      Sample plan

      MapProposal
    9. Thu Nov 26
      NFLHoliday

      Thanksgiving triple-header (1pm, 4:30pm, 8:20pm)

      Detroit; Arlington; Orchard Park · 44.7M average last year, a record

      Play 5
      Play 5NFL

      Thanksgiving Triple

      Screens and targeting
      Grocery/liquor/c-store Mon-Wed; bars Wed night (Thanksgiving Eve game); airports Tue-Wed
      Timing
      Nov 23-27

      Sample plan

      MapProposal
    10. Fri Nov 27
      NFLHoliday

      Black Friday game (3pm, Prime Video)

      Pittsburgh · Retail and football collide

      Play 5
      Play 5NFL

      Thanksgiving Triple

      Screens and targeting
      Grocery/liquor/c-store Mon-Wed; bars Wed night (Thanksgiving Eve game); airports Tue-Wed
      Timing
      Nov 23-27

      Sample plan

      MapProposal
    11. Dec 17 - Jan 4
      NFLFantasy & betting

      Fantasy playoffs (most leagues Weeks 15-17)

      National · Peak fantasy engagement

      Play 47
      Play 47NFL

      Fantasy Playoff Push

      Screens and targeting
      AMAP Fantasy Sports and (legal states) Sports-betting cohorts; bars, gyms, office, transit
      Timing
      Nov 10 trade deadline → fantasy playoffs Dec 17-Jan 4
    12. Sat Dec 19, Dec 26, Jan 2, Jan 9
      NFLSchedule

      Saturday pro doubleheaders

      National · Saturday-night bar windows after college ends

      Play 7
      Play 7NFL

      Saturday Night Doubleheaders

      Screens and targeting
      Bars/restaurants 5pm-midnight
      Timing
      Dec 19, 26, Jan 2, 9
    13. Thu Dec 24 · Fri Dec 25
      NFLHoliday

      Christmas Eve (Prime) and three Christmas Day games (two on Netflix)

      Philadelphia; Chicago; Denver; Seattle · 27.5M reached last Christmas on Netflix

      Play 6
      Play 6NFL

      Christmas Football

      Screens and targeting
      Grocery/c-store Dec 21-24; airports/hotels; bars Christmas night
      Timing
      Dec 21-25

      Sample plan

      MapProposal
    14. Sun Jan 10, 2027
      NFLPostseason

      Final regular-season Sunday

      National · Playoff races peak

      Play 8
      Play 8NFL

      Playoff Push

      Screens and targeting
      DMA heavy-up in markets with teams alive; score-agnostic city creative swapped by outcome (“Big weekend, Buffalo”); no team names, nicknames, players or team color schemes
      Timing
      Jan 16-31
    15. Jan 16-18 (Mon Jan 18 = MLK Day) · Jan 23-24 · Jan 31
      NFLPostseason

      Wild Card · Divisional · Conference Championships

      DMAs with teams still alive · Heavy-up only in DMAs with teams still alive

      Play 8
      Play 8NFL

      Playoff Push

      Screens and targeting
      DMA heavy-up in markets with teams alive; score-agnostic city creative swapped by outcome (“Big weekend, Buffalo”); no team names, nicknames, players or team color schemes
      Timing
      Jan 16-31
    16. Feb 1-14
      NFLTentpole

      Big Game week, Los Angeles (SoFi); game Sun Feb 14, Valentine’s Day, latest ever, on ABC/ESPN

      Los Angeles · Party stock-up and a Valentine’s collision nobody has planned for

      Play 9, 10
      Play 9NFL

      Big Game Week (host city)

      Screens and targeting
      SoFi 3 mi, LAX, Santa Monica State Beach (ESPN/ABC week-long set); Opening Night and fan-fest sites once announced (20-30% flex reserve); host-city clean-zone check
      Timing
      Feb 1-14

      Sample plan

      MapProposal
      Play 10NFL

      Big Game Stock-Up

      Screens and targeting
      National grocery, liquor, c-store in 115+ football blocks
      Timing
      Feb 10-14

      Sample plan

      MapProposal
    17. Mon of game week (TBA; LX pattern Mon Feb 2)
      NFLTentpoleTBA

      Big Game Opening Night

      Los Angeles · First night of a week-long LA crowd

      Play 9
      Play 9NFL

      Big Game Week (host city)

      Screens and targeting
      SoFi 3 mi, LAX, Santa Monica State Beach (ESPN/ABC week-long set); Opening Night and fan-fest sites once announced (20-30% flex reserve); host-city clean-zone check
      Timing
      Feb 1-14

      Sample plan

      MapProposal
    18. Tue-Sat of game week (TBA)
      NFLTentpoleTBA

      Fan fest (Super Bowl Experience) and media center / Radio Row

      Los Angeles · Fan-fest foot traffic; national sports media in one building

      Play 9
      Play 9NFL

      Big Game Week (host city)

      Screens and targeting
      SoFi 3 mi, LAX, Santa Monica State Beach (ESPN/ABC week-long set); Opening Night and fan-fest sites once announced (20-30% flex reserve); host-city clean-zone check
      Timing
      Feb 1-14

      Sample plan

      MapProposal
    19. Thu of game week (TBA)
      NFLTentpoleTBA

      NFL Honors, Netflix-exclusive

      Los Angeles · Tune-in; awards-night bars

      Play 40
      Play 40All

      Streaming Tune-In

      Screens and targeting
      Transit, bars, apartment/office screens with “where to watch” creative 3h before kickoff
      Timing
      Before exclusive streaming games (Netflix ×5 incl. Thanksgiving Eve & Christmas, Prime TNF/Black Friday/Christmas Eve, Peacock Week 17 Saturday), NFL Honors on Netflix, Big Game on ABC/ESPN + ESPN Unlimited
    20. Mar 1-8, 2027
      NFLOffseason

      Scouting Combine

      Indianapolis · Downtown Indy and airport rings

      Play 49
      Play 49NFL

      Offseason Pulse

      Screens and targeting
      Indianapolis downtown + airport (Combine), then team-fan cohorts nationally on free-agency and schedule-release days
      Timing
      Mar 1-11 and mid-May 2027
    21. Mar 9-11, 2027
      NFLOffseason

      Free-agency window; league year begins Mar 11, 4pm ET

      National · Team-fan news spikes

      Play 49
      Play 49NFL

      Offseason Pulse

      Screens and targeting
      Indianapolis downtown + airport (Combine), then team-fan cohorts nationally on free-agency and schedule-release days
      Timing
      Mar 1-11 and mid-May 2027
    22. Apr 29-May 1
      NFLOffseason

      Pro draft, National Mall (2026 Pittsburgh record: 805,000+)

      Washington, DC · DC takeover and draft-night bars in all 32 fan markets

      Play 48
      Play 48NFL

      Draft Week DC

      Screens and targeting
      National Mall/Penn Ave 2-mi ring, Union Station, DCA/IAD, downtown hotels; draft-night bars in all 32 fan markets
      Timing
      Apr 26-May 1, 2027
    23. Mid-May 2027 (TBA)
      NFLOffseasonTBA

      Schedule release

      National · Season-ticket and travel on-sale moment

      Play 41, 49
      Play 41All

      Season-Ticket & Renewal

      Screens and targeting
      Arena/stadium radius + commuter corridors, game-by-game flighting; renewals in fall/winter
      Timing
      Sept-Mar
      Play 49NFL

      Offseason Pulse

      Screens and targeting
      Indianapolis downtown + airport (Combine), then team-fan cohorts nationally on free-agency and schedule-release days
      Timing
      Mar 1-11 and mid-May 2027
    24. Early Aug 2027 (TBA)
      NFLOffseasonTBA

      Hall of Fame Game (Canton) and preseason; fantasy draft season

      Canton; national · Season-long flights start

      Play 51
      Play 51NFL

      Camp, Canton & Draft-Party Season

      Screens and targeting
      Cleveland-Akron (Canton) DMA around the Hall of Fame Game; bars and gyms in 115+ blocks for fantasy draft parties
      Timing
      Late Jul-early Sept 2027
    25. 2027 season
      NFLInternationalTBA

      Up to 10 international games; teams can no longer protect home games from moving abroad

      International · More breakfast-football Sundays and “no stadium” home weekends

      Play 4
      Play 4NFL

      Breakfast Football

      Screens and targeting
      QSR/coffee, gas pumps, gyms; national + the two teams’ home DMAs
      Timing
      ET/CT markets 8-11:30am local; MT/PT markets 5:30-9am local (gas + coffee weighted); the two teams’ home DMAs at 1.5×; Oct 4, 11, 18, 25, Nov 8, Nov 15

    Venues

    Where fans actually are on game day

    315,993 bar screens. 267,705 in grocery. 281,106 riding around on rideshare tops. Pick a tab to see where each group fits in the weekend.

    2M+ screen placements across 19 venue types, in the places fans actually spend game day.

    A placement is one screen face in the planner. Counts pulled Sept 25, 2026, and they change daily.

    108,661

    Movie theaters

    Stadium markets

    32 teams, 30 stadiums, very different rings

    Soldier Field has 12,966 screens within 2 miles. Arrowhead has 116. Same league, completely different plan, and that’s why we show you the count before you buy. Team names here are factual location labels only.

    Aerial of the Kansas City stadium complex surrounded by parking.
    Kansas City: a big stadium complex, lots of parking and 116 screens inside the ring. The roads in do the work.
    Conference / DivisionTeamStadiumCityCapacityDMAScreens ≤2 mi2026 notePlan
    AFC EastBuffalo BillsHighmark Stadium (new)Orchard Park, NY60,108Buffalo293NEW stadium opened June 2026; new HC Joe Brady; hosts KC Thanksgiving night
    AFC EastMiami DolphinsHard Rock StadiumMiami Gardens, FL65,326Miami-Ft. Lauderdale445New HC Jeff Hafley
    AFC EastNew England PatriotsGillette StadiumFoxborough, MA66,829Boston (Manchester)16614-3, lost Super Bowl LX; opened season at SEA; Munich at DET Nov 15
    AFC EastNew York JetsMetLife StadiumEast Rutherford, NJ82,500New York5213-14 in 2025; shares MetLife
    AFC NorthBaltimore RavensM&T Bank StadiumBaltimore, MD71,008Baltimore1,893New HC Jesse Minter; plays DAL in Rio Sept 27
    AFC NorthCincinnati BengalsPaycor StadiumCincinnati, OH65,515Cincinnati1,398Madrid (Bernabeu) game at ATL Nov 8
    AFC NorthCleveland BrownsHuntington Bank FieldCleveland, OH67,895Cleveland-Akron (Canton)1,026New HC Todd Monken; Brook Park dome planned 2029
    AFC NorthPittsburgh SteelersAcrisure StadiumPittsburgh, PA68,984Pittsburgh1,012New HC Mike McCarthy; Paris game at NO; hosts Black Friday vs DEN
    AFC SouthHouston TexansReliant Stadium (formerly NRG Stadium)Houston, TX72,220Houston838Stadium renamed Reliant Aug 2026; London (Wembley) at JAX Oct 18; Christmas Eve at PHI
    AFC SouthIndianapolis ColtsLucas Oil StadiumIndianapolis, IN67,000Indianapolis849London (Tottenham) at WAS Oct 4
    AFC SouthJacksonville JaguarsEverBank StadiumJacksonville, FL42,507Jacksonville553Capacity cut to 42,507 for renovation; two London home games; 13-4 AFC South champ
    AFC SouthTennessee TitansNissan StadiumNashville, TN69,143Nashville2,659New HC Robert Saleh; final season in current stadium (new one 2027)
    AFC WestDenver BroncosEmpower Field at Mile HighDenver, CO76,125Denver2,93214-3 AFC West champ; Black Friday at PIT; hosts BUF Christmas (Netflix)
    AFC WestKansas City ChiefsGEHA Field at Arrowhead StadiumKansas City, MO73,426Kansas City116Thanksgiving night at BUF after 6-11 2025
    AFC WestLas Vegas RaidersAllegiant StadiumParadise, NV66,000Las Vegas2,678New HC Klint Kubiak; drafted QB Fernando Mendoza No. 1 overall
    AFC WestLos Angeles ChargersSoFi StadiumInglewood, CA70,000Los Angeles1,72411-6 in 2025; shares SoFi (Super Bowl LXI host)
    NFC EastDallas CowboysAT&T StadiumArlington, TX80,000Dallas-Ft. Worth1,213Home game in Rio vs BAL Sept 27; hosts PHI Thanksgiving
    NFC EastNew York GiantsMetLife StadiumEast Rutherford, NJ82,500New York521New HC John Harbaugh
    NFC EastPhiladelphia EaglesLincoln Financial FieldPhiladelphia, PA69,596Philadelphia1,086London at JAX Oct 11; at DAL Thanksgiving; hosts HOU Christmas Eve
    NFC EastWashington CommandersNorthwest StadiumLandover, MD64,000Washington, DC (Hagerstown)389London home game vs IND Oct 4; DC hosts 2027 Draft
    NFC NorthChicago BearsSoldier FieldChicago, IL62,500Chicago12,96611-6 NFC North champ; at DET Thanksgiving; hosts GB Christmas (Netflix)
    NFC NorthDetroit LionsFord FieldDetroit, MI65,000Detroit1,442Munich home game vs NE Nov 15; hosts CHI Thanksgiving
    NFC NorthGreen Bay PackersLambeau FieldGreen Bay, WI81,441Green Bay-Appleton873First-ever Thanksgiving Eve game at LAR (Netflix); at CHI Christmas
    NFC NorthMinnesota VikingsU.S. Bank StadiumMinneapolis, MN66,655Minneapolis-St. Paul2,289Mexico City game at SF Nov 22 (NBC SNF)
    NFC SouthAtlanta FalconsMercedes-Benz StadiumAtlanta, GA71,000Atlanta3,571New HC Kevin Stefanski; Madrid game vs CIN Nov 8
    NFC SouthCarolina PanthersBank of America StadiumCharlotte, NC75,037Charlotte1,773Topped NFC South at 8-9 in 2025
    NFC SouthNew Orleans SaintsCaesars SuperdomeNew Orleans, LA73,208New Orleans2,328Hosts PIT in Paris Oct 25 (first NFL regular-season game in France)
    NFC SouthTampa Bay BuccaneersRaymond James StadiumTampa, FL65,890Tampa-St. Petersburg (Sarasota)9618-9 in 2025
    NFC WestArizona CardinalsState Farm StadiumGlendale, AZ63,400Phoenix (Prescott)896New HC Mike LaFleur after 3-14 2025
    NFC WestLos Angeles RamsSoFi StadiumInglewood, CA70,000Los Angeles1,724Week 1 home game in Melbourne vs SF; hosts Thanksgiving Eve; SoFi hosts Super Bowl LXI
    NFC WestSan Francisco 49ersLevi's StadiumSanta Clara, CA68,500San Francisco-Oakland-San Jose680Melbourne at LAR Week 1 (Netflix); Mexico City home game vs MIN
    NFC WestSeattle SeahawksLumen FieldSeattle, WA69,000Seattle-Tacoma2,529Defending Super Bowl LX champs; hosted Kickoff; hosts LAR Christmas night

    Stadium names change. Houston’s is Reliant Stadium as of Aug 2026. Buffalo’s new stadium opened June 2026. Tennessee is in its final season at the current stadium, and Jacksonville plays at reduced capacity during renovation. Counts from the Goldfish planner, Sept 25, 2026. They change daily.

    Open the Stadium Explorer →

    Stadium futures

    A market signal for banks, builders and hospitality brands. Buffalo’s new stadium ended the longest gap between new NFL venues in 30+ years. Tennessee opens a new one in 2027, Jacksonville’s renovation finishes in 2028, and Cleveland’s Brook Park dome is planned for 2029. Washington (RFK campus) and Carolina’s upgrade run to 2030. Kansas City’s new domed stadium and Denver’s Burnham Yard both target around 2031. Chicago’s board voted in June 2026 to advance Hammond, Indiana, with no date yet.

    Two-team markets

    New York and Los Angeles are the only DMAs split between two teams. A stadium ring reaches both fan bases. Our team-fan cohorts split them block by block, so the Jets fan and the Giants fan next door can see different versions.

    Plays

    Plays for pro football

    Five plans are already built and live. Start from one, or browse the full pro library below.

    Sunday Window Takeover

    NFL Sunday Watch Party - Bars & Restaurants

    139,897 bar, casual-dining and sports-venue placements in census blocks indexing 110+ for NFL interest (avg. block index 120)

    2026-09-27 → 2027-01-10

    Open sample mapProposal

    Gameday Rings

    NFL Gameday Rings - 30 Stadiums (2 mi)

    52,099 placements inside 2-mile rings around the 30 NFL stadiums; plan filters to roadside, street furniture, gas, c-store, bars, dining, sports venues and rideshare tops

    2026-09-27 → 2027-01-10

    Open sample mapProposal

    Holiday Football

    Holiday Football - Grocery, Liquor & C-Store

    78,293 grocery, liquor and convenience placements in blocks indexing 115+ for American football interest (avg. index 167)

    2026-11-16 → 2026-12-27

    Open sample mapProposal

    Big Game Week LA

    Big Game Week - Los Angeles

    SoFi 3-mi ring 2,692 · LAX 2-mi 1,277 · Santa Monica State Beach 2-mi 1,049 · downtown LA 2-mi 4,321 (provisional until event venues are posted; 20-30% held as flex reserve)

    2027-02-01 → 2027-02-14

    Open sample mapProposal

    Big Game Stock-Up

    Big Game Stock-Up - Grocery, Liquor & C-Store

    78,293 grocery, liquor and convenience placements in blocks indexing 115+ for American football interest (avg. index 167), the 5 days before the Big Game

    2027-02-10 → 2027-02-14

    Open sample mapProposal

    29 plays

    Play 1NFL

    Sunday Window Takeover

    Screens and targeting
    Bars, casual dining, sports venues in blocks indexing 110+ for NFL interest
    Timing
    Sun 12:30pm-11:30pm ET, local-adjusted (includes Sunday Night Football, the biggest weekly window at 23.5M in 2025); TNF Thu 8-11:30pm; MNF Mon 8-11:30pm
    Best fit
    Beer/RTDQSRdeliverytelecomsportsbook (21+ states)

    Sample plan

    MapProposal
    Play 2NFL/CFB

    Gameday Ring

    Screens and targeting
    All screens inside 2 mi of stadium (3 mi for suburban stadiums)
    Timing
    Home games: kickoff −6h to +3h
    Best fit
    QSRbeveragesrideshareretailinsurance

    Sample plan

    MapProposal
    Play 3NFL/CFB

    Road to the Stadium

    Screens and targeting
    Highway/roadside billboards on the 25-mile inbound corridors + gas stations
    Timing
    Fri-Sun of home weekends
    Best fit
    Autoinsurancegas/c-storetelecom
    Play 4NFL

    Breakfast Football

    Screens and targeting
    QSR/coffee, gas pumps, gyms; national + the two teams’ home DMAs
    Timing
    ET/CT markets 8-11:30am local; MT/PT markets 5:30-9am local (gas + coffee weighted); the two teams’ home DMAs at 1.5×; Oct 4, 11, 18, 25, Nov 8, Nov 15
    Best fit
    Coffee/QSR breakfastenergy drinksCPG
    Play 5NFL

    Thanksgiving Triple

    Screens and targeting
    Grocery/liquor/c-store Mon-Wed; bars Wed night (Thanksgiving Eve game); airports Tue-Wed
    Timing
    Nov 23-27
    Best fit
    CPGbeer/spiritsgrocery retailerstravel

    Sample plan

    MapProposal
    Play 6NFL

    Christmas Football

    Screens and targeting
    Grocery/c-store Dec 21-24; airports/hotels; bars Christmas night
    Timing
    Dec 21-25
    Best fit
    CPGstreaming tune-inretail

    Sample plan

    MapProposal
    Play 7NFL

    Saturday Night Doubleheaders

    Screens and targeting
    Bars/restaurants 5pm-midnight
    Timing
    Dec 19, 26, Jan 2, 9
    Best fit
    BeerQSRsportsbook
    Play 8NFL

    Playoff Push

    Screens and targeting
    DMA heavy-up in markets with teams alive; score-agnostic city creative swapped by outcome (“Big weekend, Buffalo”); no team names, nicknames, players or team color schemes
    Timing
    Jan 16-31
    Best fit
    BeerQSRmerch retailauto dealers
    Play 9NFL

    Big Game Week (host city)

    Screens and targeting
    SoFi 3 mi, LAX, Santa Monica State Beach (ESPN/ABC week-long set); Opening Night and fan-fest sites once announced (20-30% flex reserve); host-city clean-zone check
    Timing
    Feb 1-14
    Best fit
    Techautobeveragesfinancialtravel

    Sample plan

    MapProposal
    Play 10NFL

    Big Game Stock-Up

    Screens and targeting
    National grocery, liquor, c-store in 115+ football blocks
    Timing
    Feb 10-14
    Best fit
    CPG snacksbeer/spiritsdeliverygrocery

    Sample plan

    MapProposal
    Play 11NFL

    Game or Date? (Valentine’s collision)

    Screens and targeting
    Malls, grocery, restaurants, jewelry-store trade areas
    Timing
    Feb 8-14
    Best fit
    Restaurantsflowerschocolatejewelrydating apps
    Play 12NFL

    Merch Markets

    Screens and targeting
    Malls, roadside, sporting-goods trade areas in top merch DMAs (KC, Buffalo, Philadelphia, Green Bay, Detroit); team-fan cohorts, generic creative
    Timing
    Sept-Jan; playoff weeks
    Best fit
    Apparelretailsporting goods
    Play 13NFL/CFB

    Away-Fan Welcome

    Screens and targeting
    Airports + hotels + downtown in the host city, 48h before
    Timing
    Road-game weekends
    Best fit
    Travelhospitalitylocal tourismrideshare
    Play 14NFL/CFB

    Ride Home

    Screens and targeting
    Rideshare tops/in-car screens in the ring after final whistle; late QSR
    Timing
    Final whistle +2h
    Best fit
    QSRdeliveryrideshareinsurance
    Play 15NFL

    Monday Morning Quarterback

    Screens and targeting
    Office lobbies/elevators, transit, gyms in the home DMA
    Timing
    Mon 7-11am after home games
    Best fit
    B2Btelecomfinancialhealth
    Play 16NFL/CFB

    Weather-Triggered Tailgate

    Screens and targeting
    Forecast triggers (cold, rain, heat) on the tailgate, drive and ring in all markets; in-game “cold/snow game” creative only in the 20 open-air stadiums (10 have roofs: ARI, ATL, DAL, DET, HOU, IND, LV, SoFi, MIN, NO)
    Timing
    Game days
    Best fit
    Apparelhot/cold beveragesauto (AWD)pharmacy
    Play 17NFL

    Primetime Nights

    Screens and targeting
    Bars, QSR, delivery zones, late-night c-store
    Timing
    SNF/MNF/TNF windows
    Best fit
    DeliveryQSRbeer
    Play 18NFL

    Hispanic Fans / Mexico City Night

    Screens and targeting
    Spanish-language creative in LA, Houston, San Antonio, Miami, Phoenix, DFW, Chicago blocks
    Timing
    Nov 22 (Mexico City) + Feb 1-14 (Big Game in Spanish on Univision and ESPN Deportes) + all season
    Best fit
    TelecomQSRbeerfinancial
    Play 19NFL/CFB

    Women Fans

    Screens and targeting
    Gyms, salons, grocery, malls in football blocks (“Nearly half of college football’s fan base is women, and 400 colleges now field women’s flag football teams.”)
    Timing
    All season
    Best fit
    BeautyapparelCPGhealth
    Play 20NFL/CFB

    Sportsbook 21+

    Screens and targeting
    Bars/restaurants/sports venues in the 31 legal online-betting states + DC; exclude campus-adjacent screens. Prediction markets follow the same rule and are excluded wherever a state order or injunction is active. Pitch: in-game sportsbook TV is capped at six spots per game; bar screens aren’t
    Timing
    Pre-kickoff windows
    Best fit
    SportsbooksDFSfantasy apps
    Play 43NFL

    NFL-less Markets (“Adopted Home Team”)

    Screens and targeting
    Bars, grocery, gas, c-store in 115+ football blocks across the 22 top-50 DMAs with no NFL team; creative versioned by the dominant team-fan cohort per block, no team names
    Timing
    Sundays all season + Big Game
    Best fit
    Regional grocery/QSRbeer distributorstelecomsportsbooks (legal states only)
    Play 44NFL

    Transplant Fans & Backer Bars

    Screens and targeting
    A team’s fan cohort in every DMA except its home DMA; bars and casual dining (Sunday Ticket in 300K+ commercial venues)
    Timing
    That team’s kickoff windows
    Best fit
    BeerQSRairlines/traveltelecomstreaming
    Play 45NFL

    Primetime Flex Reserve

    Screens and targeting
    Hold 10%; move into the two home DMAs and bars of games flexed into SNF/MNF/TNF and Week 18 Saturday picks
    Timing
    Weeks 5-18 (12-, 6- and 21-day notice windows)
    Best fit
    Any national branddeliverybeerstreaming
    Play 46NFL

    Coverage-Map Match

    Screens and targeting
    Match DOOH geography to weekly CBS/FOX regional coverage maps; bars, gas, grocery in the counties that get a game
    Timing
    Weekly, Sun 1pm and 4pm windows
    Best fit
    Networks/affiliatesbrands with in-game spotsauto dealers
    Play 47NFL

    Fantasy Playoff Push

    Screens and targeting
    AMAP Fantasy Sports and (legal states) Sports-betting cohorts; bars, gyms, office, transit
    Timing
    Nov 10 trade deadline → fantasy playoffs Dec 17-Jan 4
    Best fit
    Fantasy appssports mediadeliveryenergy drinkstelecom
    Play 48NFL

    Draft Week DC

    Screens and targeting
    National Mall/Penn Ave 2-mi ring, Union Station, DCA/IAD, downtown hotels; draft-night bars in all 32 fan markets
    Timing
    Apr 26-May 1, 2027
    Best fit
    Tourismhospitalitybeerappareltelecomsports media
    Play 49NFL

    Offseason Pulse

    Screens and targeting
    Indianapolis downtown + airport (Combine), then team-fan cohorts nationally on free-agency and schedule-release days
    Timing
    Mar 1-11 and mid-May 2027
    Best fit
    Team ticketingtravelapparelsports media
    Play 50NFL

    Rivalry Doubles (pro)

    Screens and targeting
    Both team-fan cohorts in both DMAs + the corridor between; bars and grocery
    Timing
    Eagles at Cowboys and Bears at Lions (Nov 26), Packers at Bears (Dec 25)
    Best fit
    BeerQSRregional grocerytelecom
    Play 51NFL

    Camp, Canton & Draft-Party Season

    Screens and targeting
    Cleveland-Akron (Canton) DMA around the Hall of Fame Game; bars and gyms in 115+ blocks for fantasy draft parties
    Timing
    Late Jul-early Sept 2027
    Best fit
    Fantasy appsbeerQSRsporting goodsback-to-school retail

    Live plans

    Five NFL plans, one map

    Live map · 5 sample plans

    Reach NFL Fans - Sample Plans

    Open the live map

    • NFL Sunday Watch Party - Bars & Restaurants

      139,897 bar, casual-dining and sports-venue placements in census blocks indexing 110+ for NFL interest (avg. block index 120)

      MapProposal

    • NFL Gameday Rings - 30 Stadiums (2 mi)

      52,099 placements inside 2-mile rings around the 30 NFL stadiums; plan filters to roadside, street furniture, gas, c-store, bars, dining, sports venues and rideshare tops

      MapProposal

    • Holiday Football - Grocery, Liquor & C-Store

      78,293 grocery, liquor and convenience placements in blocks indexing 115+ for American football interest (avg. index 167)

      MapProposal

    • Big Game Week - Los Angeles

      SoFi 3-mi ring 2,692 · LAX 2-mi 1,277 · Santa Monica State Beach 2-mi 1,049 · downtown LA 2-mi 4,321 (provisional until event venues are posted; 20-30% held as flex reserve)

      MapProposal

    • Big Game Stock-Up - Grocery, Liquor & C-Store

      78,293 grocery, liquor and convenience placements in blocks indexing 115+ for American football interest (avg. index 167), the 5 days before the Big Game

      MapProposal
    Open the live plan map →

    The Big Game

    Own the Big Game week, not just the broadcast

    Aerial view of SoFi Stadium's translucent roof in Inglewood, California.
    Inglewood, where the Big Game lands on Feb 14, 2027.

    Some 30-second spots in last year’s Big Game went for more than $10 million. Your customers still had to buy the wings, the drinks and the ride home, and 1.48 billion wings don’t buy themselves. Own the five days before kickoff instead: 78,293 grocery, liquor and convenience screens in America’s most football-crazy blocks (plan 69819, Feb 10-14), plus the stadium, airport and Santa Monica rings in Los Angeles.

    Game or date?

    Feb 14, 2027 is the first Big Game ever played on Valentine’s Day. Some of your customers want wings, some booked a table in December, and a few are about to find out they did both. Restaurants, flowers, chocolate, jewelry and date-night brands get to run “game or date?” creative, and nobody else has planned for it yet.

    Source: SportsPro, Feb 2026 (some Super Bowl LX spots sold for more than $10 million).

    MapProposalMapProposal

    Get your football-season plan: map, screens and flight, in one business day

    What happens after you click

    1. 01

      Tell us the moment. Markets, teams or conferences, dates. Two minutes.

    2. 02

      Get the plan in one business day. A live map of the screens, the venue mix and the flight, shared on client-map.media-dooh.com, like the 11 sample plans on this page.

    3. 03

      Run it your way. Deal IDs in your own DSP, or fully managed. Programmatic creative swaps within hours. Proof of play per tactic.

    • 100,000+ DOOH plans built
    • Plans used by WPP, Omnicom and Publicis agency teams
    • Plans in one business day
    • Run in your own DSP or fully managed
    • Bowl game plan run December 2025

    14 days to “Super Saturday”: Georgia at Alabama; Red River; USC at Penn State White Out (NBC, 7:30pm ET). To be live for it, send the brief by Wed Sep 30.

    Rather talk? Book 20 minutes, email info@goldfishads.com, or call Andrew at 646-220-5873.

    One business day. No obligation. The plan is yours to keep.

    Flighting

    Flighted to the real schedule, byes and flexes included

    Stadium rings run only on home weekends. Team-fan segments pause during bye weeks. A primetime reserve moves into flexed games the moment the league announces them. You stop paying for a stadium ring the week the team is in Seattle.

    • Sunday Night can be flexed twice in Weeks 5-10 and as needed in Weeks 11-17 (12 days’ notice; 6 days in Weeks 14-17).
    • Monday Night can be flexed in Weeks 12-17.
    • Thursday Night can be flexed in Weeks 13-17 (21 days’ notice).
    • Week 18: no dates or times until after Week 17; usually two Saturday standalone games.
    WeekTeams on bye (2026)
    5CAR, KC
    6CIN, DET, MIA, MIN
    7BUF, JAX, LAC, WAS
    8HOU, NO, NYG, SF
    9PIT, TEN
    10CHI, DEN, PHI, TB
    11ATL, CLE, GB, LAR, NE, SEA
    13BAL, IND, LV, NYJ
    14ARI, DAL

    Market realities

    Four things most NFL plans get wrong

    22 big markets have no stadium

    Radius networks around 30 stadiums miss 22 of America’s 50 biggest TV markets. Our 32 team-fan cohorts show which team each block roots for, so Orlando gets planned like the football town it is.

    22 of the 50 largest TV markets have no NFL stadium: Orlando (#15), Sacramento (#20), Raleigh-Durham (#22), Portland OR (#23), St. Louis (#24), Salt Lake City (#28), San Diego (#30), San Antonio (#31), Hartford-New Haven (#33), Austin (#34), Columbus OH (#35), Greenville-Spartanburg (#36), Milwaukee (#38), West Palm Beach (#39), Harrisburg (#42), Grand Rapids (#43), Norfolk (#44), Birmingham (#45), Greensboro (#46), Oklahoma City (#47), Albuquerque (#48), Louisville (#49).

    Betting note: TX, OK, AL, UT, CA and SC markets have no legal online betting; NM is retail-only; Wisconsin isn’t live.

    A third of fans live somewhere else

    About two-thirds of fans root for a team within 100 miles, so roughly a third are transplants. Commercial Sunday Ticket keeps those fans in backer bars through DIRECTV for Business (300,000+ commercial venues) with EverPass. Target a team’s fan cohort everywhere except its home DMA, during its kickoff windows.

    1pm is a wall of seven games

    RedZone is now distributed by ESPN and bar crowds watch several games at once, so 1pm bar creative stays team-agnostic. Something like “Seven games. One wall. One order of wings.”

    CBS and FOX split the map every week

    Sunday-afternoon games go out by region. We can match DOOH geography to the counties that get a given game (play 46).

    Tune-in

    Who carries what this season

    For streamers, networks and anyone promoting a broadcast. Five games are on Netflix this year, and some fans still don’t know where to find them.

    Partner2026-27
    Netflix5 games (Melbourne, Thanksgiving Eve, two Christmas Day, Week 18 Saturday) + NFL Honors
    Prime VideoThursday Night Football, Black Friday, Christmas Eve
    NBC / PeacockSunday Night Football, Kickoff, Thanksgiving night, Mexico City, exclusive Peacock Week 17 Saturday game
    CBS / Paramount+AFC Sunday afternoons, Thanksgiving early game, Rio
    FOX / FOX OneNFC Sunday afternoons, Thanksgiving late game, Munich, Christmas night
    ESPN / ABCMonday Night Football; owns NFL Network, RedZone distribution and NFL+ (Feb 2026); Big Game on ABC/ESPN + ESPN Unlimited, Spanish on ESPN Deportes and Univision
    YouTubeSunday Ticket (YouTube / YouTube TV)

    FAQ

    NFL DOOH questions

    Can we mention the NFL or teams in our ads?

    Only official sponsors can use league and team marks, “Super Bowl” or “Super Sunday.” We design generic football creative (“the Big Game,” “game day,” city names) and swap versions by market and moment.

    Can we target fans of one team?

    Yes. AMAP has fan cohorts for all 32 teams. You can reach a team’s fans wherever they live without ever naming the team.

    How fast can creative change?

    Programmatic screens take new creative within hours. We pre-build score-agnostic city and moment versions (“Big weekend, Buffalo”) and swap them by market and outcome. Team names, nicknames, player names and team color schemes stay out.

    How do we buy it?

    Through deal IDs in your own DSP, or fully managed by Goldfish. Same plan either way.

    How is it measured?

    Proof-of-play reporting per tactic, geo holdout tests (exposed vs. control DMAs), web and search lift, and an independent brand lift study on request.

    Can sportsbooks run this?

    Yes. Sportsbook TV time in a game is capped at six spots. The screens in the bar aren’t. We run your creative on 21+ venue screens during kickoff windows, only in states where your app is live (31 + DC, verified weekly), and never near campus (AGA code: 73.6% of audience 21+). Prediction-market brands follow the same rules and are excluded in states with active enforcement.

    Is there a minimum budget?

    We don’t publish one. Tell us the markets and the moments, and the plan gets sized to your goals.

    How much lead time do you need?

    A planner replies within one business day with a live map and a proposal. For the big dates, the countdown shows when to send the brief so there’s room to approve creative.

    Can we start from one of your sample plans?

    Yes. Pick any sample plan on this page, hit “Adapt this plan for my brand,” and we’ll change the markets, flight and budget.

    Compliance & creative guardrailsThe rules, so your legal team doesn't have to go find them
    League and team marks
    Only official sponsors may use league or team names, logos, uniforms, player likenesses, “Super Bowl®” or “Super Sunday®.” Use “the Big Game,” “game day,” “football season” and city names. No “congratulations” or “good luck” ads aimed at teams. Outcome-based creative is score-agnostic and city-level only. No tickets in sweepstakes.
    College marks
    School names that imply affiliation, logos, mascots and conference, NCAA or CFP marks all need a license. Use “Saturday,” “rivalry weekend” and Goldfish or advertiser brand colors. NIL covers the athlete, not the uniform.
    Alcohol
    Industry codes require 73.6% (beer), 73.7% (wine) and 73.8% (spirits) of the audience to be 21+. That means 21+ venues, off campus, following state distance-from-school rules.
    Team colors
    Never combine a team color scheme with city and football imagery. That's a trade-dress risk even without logos (LSU v. Smack Apparel). Use Goldfish or advertiser brand colors.
    Prediction markets (sports event contracts)
    Treated like sportsbooks: 21+ venues, no campus or campus-adjacent screens, no college-athlete likeness and no league, team or “Big Game” references. Excluded in any state with active enforcement, currently including CT (which ordered nine platforms to halt advertising on Sept 16, 2026), NV, MI and UT, plus other orders and injunctions, re-checked weekly. The NFL bars prediction-market ads from its broadcasts, and the NCAA has asked the CFTC to halt college contracts. Legal review before every flight.
    Clean zones
    Host cities often set up temporary commercial-sign “clean zones” around major events (New Orleans ran a nine-day zone for the 2025 Big Game). Before Big Game week in LA/Inglewood and the Jan 25 title game in Las Vegas, we check for any ordinance and keep creative on permanent, permitted digital screens.
    Sportsbooks
    31 states + DC have legal online betting (verified before launch). Wisconsin legalized tribal mobile betting in Apr 2026 but isn't live, so no app promotion there until launch. No ads in AL, AK, CA, GA, HI, ID, MN, OK, SC, TX or UT. In retail-only states (MS, MT, NE, NM, ND, SD, WA), don't promote apps. AGA code: 73.6%+ of the audience 21+, no campuses, no college partnerships or college-athlete NIL, and no “risk-free.” College player props are banned in 13-15 states.
    This page
    Uses “NFL” and team and school names only as factual descriptors. No logos, no team photos. Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.
    How we plan
    Proof-of-play reporting per tactic. Brand lift is measured with an independent brand lift study. Maps and proposals live only on client-map.media-dooh.com.

    Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.

    Your fans don’t watch the game from a spreadsheet. Don’t plan it from one.

    Tell us the markets and the moments. Most plans come back within one business day.

    Build my NFL-season planTalk to a planner

    Goldfish Ads is not affiliated with, sponsored or endorsed by the NFL, NCAA, any conference, bowl or team. All trademarks belong to their owners.

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