For Salomon US retail & brand marketing
Every digital screen around your six US flagships — running your ad.
The map below shows your SoHo, Williamsburg, Woodbury Commons, West Hollywood, Chicago Bucktown, and Ogden doors in red, surrounded by the digital screens your customers already pass on the way to the gym, the subway, and the outlet food hall. We can put Salomon on those screens — only inside the trade area, only when sportstyle and trail-running shoppers are nearby.
6
Salomon US flagship stores
25,000+
Screens in the trade areas
None
Long-term contract?
New to DOOH on the retail side? Here's the 30-second version.
It's billboards, but digital. The bus shelter on Melrose, the subway platform under Spring St, the panel on N 6th in Williamsburg, the food-hall network inside Woodbury Commons. They rotate every 8 seconds — Salomon can be one of those ads.
Buy by the impression, not the month. No 12-month upfront. Start with $1,000 inside any one trade area, see the boards run, then scale to all six markets.
It's measurable. We can show how many phones that saw the ad later walked into a Salomon door — real foot-traffic lift, by store, by city.
The screens around your stores
Each red Salomon marker is one of your six US brand stores. Every other dot is a digital screen we can buy on your behalf — most within 1–3 miles of a Salomon door. The plan covers SoHo, Williamsburg, Woodbury Commons, West Hollywood Melrose, Chicago Bucktown, and the Ogden outlet.
How to read this map
- Red markers pinpoint each Salomon flagship and outlet — three in NYC, plus Woodbury Commons, West Hollywood Melrose, Chicago Bucktown, and Ogden, UT.
- Screen markers show premium DOOH placements in the same trade areas — taxi and rideshare TVs across Manhattan, LinkNYC-style urban panels, gyms, grocery, transit, mall networks at Woodbury, and Melrose bus shelters in WeHo.
- Click any marker for details. Use the sidebar to filter screens by venue type and concentrate spend on the formats that match each city's audience.
Store-by-store: each trade area, zoomed in
One mini-map per door. Each tile is centered on the Salomon store with every digital screen inside a 2.5-mile radius plotted around it — so you can see what your customers actually pass on the way in.
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Places you already know
Real screens in this plan — steps from your US flagship doors
Out of more than 25,000 digital screens in the seven-market plan, here are twelve you'll recognize. Your ad runs on the bus shelter on Melrose, the panel next to your Bucktown door, the food hall inside Woodbury Commons, the gym two blocks from the Ogden outlet, and the subway under SoHo — the exact corners your customers already pass.
Woodbury Common Premium Outlets
Outlet mall network · 1.58 mi from Salomon Woodbury Commons
Dozens of digital panels and a Food Hall network inside the outlet — your store sits in it.
Grind House
Boutique gym · 0.1 mi from Salomon Williamsburg
Two doors from N 6th — the post-class crowd already lives in trail shoes.
EOS Fitness - Ogden (Downtown)
Gym · 0.19 mi from Salomon Ogden Outlet
Captive screen time on cardio decks two blocks from the Lincoln Ave outlet.
Walmart-3789 Ogden
Big-box grocery · 0.59 mi from Salomon Ogden Outlet
Saturday-errand parking lot at the supercenter closest to the outlet.
Spring Street
NYC subway platform · 0.12 mi from Salomon SoHo
C/E platform under Spring St — every shopper exiting the SoHo store walks past it.
100 Avenue of the Americas
Office lobby · 0.15 mi from Salomon SoHo
SoHo office tower lobby screen — weekday foot traffic of marketing and creative tenants.
Bagel Town
Convenience store · 0.12 mi from Salomon SoHo
A SoHo morning ritual — bagel run before the store opens, screen at the counter.
1647 N Milwaukee Ave
Bucktown urban panel · 0.07 mi from Salomon Chicago Bucktown
Same block as the Bucktown flagship — the corridor your customers walk to get to you.
8028 - 1741 Milwaukee
Digital billboard · 0.16 mi from Salomon Chicago Bucktown
Milwaukee Ave digital board — visible to every car driving past the store.
DMP-WEHO24
Melrose bus shelter · 0.14 mi from Salomon Hollywood Melrose
West Hollywood bus shelter on Melrose — sidewalk eye-line for the design-district stroll.
These twelve are illustrative — the full plan also includes thousands of NYC taxi tops and rideshare interior TVs, LinkNYC-style urban panels across Manhattan and Brooklyn, GSTV gas-pump screens, Lamar and OUTFRONT digital billboards on Milwaukee Ave and the 405, and apartment-lobby networks in every market.
Real Salomon-area billboards in this plan
Street View imagery of the actual boards running across the six flagship trade areas — recognize the corners your store managers see every morning.
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Campaign Use Cases
Trail & Gravel Running Drop Launches
When a new S/LAB or GRVL silhouette drops, hit gyms, run-club routes, and outdoor-adjacent urban panels in each flagship city in the 72-hour window. Concentrate spend within a 2-mile walk of each door so the people who see the board can be in the store the same afternoon.
Sportstyle Brand Heat in NYC & WeHo
Manhattan taxi tops, SoHo and Williamsburg urban panels, and Melrose bus shelters carry the cultural moments — XT-6, ACS Pro, Speedcross — to the audiences that drive sportstyle conversation. Same boards seen by the buyers at the stores three blocks away.
Outlet Drive-To: Woodbury & Ogden
Mall-internal screens at Woodbury Common Premium Outlets plus the food-hall network capture tourists already in browse mode. In Ogden, EOS Fitness and the Walmart supercenter screens reach the regional outdoor consumer driving up I-15 for the weekend.
Seasonal Activations & Trail Events
Around Golden Trail Series, Western States, or marathon weekend, geo-fence the start lines and expo halls and surface Salomon to the runners and crews already in town. Switch the boards back to evergreen the Monday after — no contract carry.
Related Case Studies
Drive-to-store and specialty-retail DOOH outcomes from comparable campaigns.
Foot Traffic — Apparel Retailer
Aiming to increase consideration and foot traffic to its stores among moms, a major apparel retailer activated a digital out-of-home campaign targeting a custom audience of moms with young children.
Visit to Store — Outdoor Clothing
A clothing company, aiming to define and claim 'the modern trail' among outdoor lifestyles, used digital out-of-home media to help drive consumers to their retail stores.
Retail — Store Remodel Campaign
A large retailer chain ran a programmatic DOOH campaign to drive foot traffic to remodeled store locations through a fully flexible, multi-month activation with real-time creative updates.