DOOH Urban Panels CASE STUDY
DOOH Urban Panels CASE STUDY
DOOH Campaign Objective
DOOH Campaign Objective
A retail client wanted to increase foot traffic and store visits to their retail location
DOOH Campaign Approach
DOOH Campaign Approach
The client activated on urban panel DOOH screens to help drive foot traffic and store visits.
Strategies:
Layered in auto intender data to find areas that over indexed for people in the market for auto parts
Targeted screens within close proximity to the retailer's stores
Key Insights
Key Insights
The DOOH campaign was effective in improving store visits, but also increased brand metrics like awareness, consideration, and brand trust. The campaigns drove over 29,000 store visits and also increased brand awareness by 2x