DOOH Marketing
Venue Types: Urban Panels — Auto Parts Retail
29,000+ Store Visits Driven
Campaign Objective
A retail client wanted to increase foot traffic and store visits to their retail locations specializing in auto parts.
Venue Types Used
Audience Targeting Approach
The client activated on urban panel DOOH screens to help drive foot traffic and store visits. Layered in auto intender data to find areas that over-indexed for people in the market for auto parts. Targeted screens within close proximity to the retailer's stores.
Results
29,000+
Store Visits Driven
2x
Brand Awareness Increase
✓
Increased Consideration & Brand Trust
How this was measured: Result as reported by the campaign's measurement partner; method not independently verified by Goldfish. This result sits above our 3–15% benchmark range for visit lift; see how to read lift figures.
Insight
The DOOH campaign was effective in improving store visits and also increased brand metrics like awareness, consideration, and brand trust. The campaign drove over 29,000 store visits and increased brand awareness by 2x — demonstrating that urban panels alone can deliver both upper-funnel brand lift and lower-funnel foot traffic when combined with smart proximity and audience targeting.
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