DOOH Marketing
DOOH Advertising in Baltimore, MD
Nielsen DMA #29 · 1,155,000 TV homes · city population 585,708 across a 2,844,510-person Baltimore-Columbia-Towson metro. A live 30-mile plan around downtown reaches 6,744 active digital screens delivering 1.66 billion monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
A 30-mile circle around Baltimore's Inner Harbor stretches almost to Annapolis and brushes the northern edge of the DC suburbs — but Baltimore never stops being its own television market. Nielsen counts it as DMA #29, a separate 1,155,000-home market from Washington's next door, and a media plan built here reaches an audience the DC market alone would miss entirely.
That's the case for digital out-of-home (DOOH): advertising built into the places people already spend their day — a bar TV in Fells Point, a gas-pump screen off I-95, a downtown office lobby near the Harbor — not a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, drawing the map exactly where the audience actually lives, works, and drives. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Baltimore metro right now.
Why Baltimore Matters
Two S&P 500 companies now share the same few blocks of waterfront. T. Rowe Price began moving its global headquarters into a new Harbor Point campus in March 2025, relocating roughly 2,000 associates out of its longtime Pratt Street tower[6][7], right down the water from Constellation Energy, headquartered at Harbor Point on a lease through 2036 and described by the Baltimore Sun as the metro area's only Fortune 500 company for four years running[8][9]. A few miles north, Johns Hopkins' university and health system together are called "the largest employer in Maryland," driving roughly $19.4 billion in economic activity inside the city alone[11].
Baltimore's event calendar runs on baseball, football, and horse racing. Camden Yards and M&T Bank Stadium sit back to back downtown, filling with Orioles and Ravens crowds most weeks of the year[15][16], while the Preakness — the second leg of the Triple Crown, run at Pimlico since 1873 — moved temporarily to Laurel Park for 2026 while Pimlico is rebuilt, with a return to the historic track scheduled for 2027[17].
On an ordinary weekday, though, 55.5% of Baltimore workers still drive alone, with a mean commute of 29.1 minutes[5] — long enough that a gas-station or grocery screen along I-95, I-83, or the Beltway earns more than one glance a week.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Baltimore plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Baltimore plan[1] — the same corners you drive past on I-95, I-83, and the Beltway. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Baltimore plan on 2026-07-03[1], with every screen counted once. The plan carries 6,744 active digital screens delivering 1,658,874,095 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 1,036 | 25,732,418 |
| Rideshare / Taxi TV | 887 | 6,275,789 |
| Grocery | 844 | 399,541,912 |
| Casual Dining | 621 | 313,048,436 |
| Gas Stations | 507 | 13,111,124 |
| Bars | 461 | 127,940,364 |
| Convenience Stores | 460 | 41,905,913 |
| Apartment Buildings | 412 | 58,630,495 |
| Movie Theaters | 308 | 36,208,128 |
| Urban Panels | 261 | 154,967,882 |
| Gyms | 194 | 24,557,283 |
| Pharmacies | 149 | 7,192,755 |
| Office Buildings | 127 | 20,570,789 |
| Sports Venues | 119 | 14,938,364 |
| QSR | 64 | 9,629,363 |
| Digital Billboards | 62 | 145,722,918 |
| Malls | 59 | 191,663,736 |
| Recreational Venues | 28 | 6,383,913 |
| Airports | 28 | 45,110,770 |
| Colleges | 25 | 3,171,590 |
| Liquor Stores | 31 | 1,997,085 |
| Hotels | 18 | 788,271 |
| Schools | 11 | 3,777,893 |
| Other venue types | 32 | 6,006,904 |
| Total | 6,744 | 1,658,874,095 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Baltimore within the 1,155,000-home DMA.
Baltimore Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Baltimore plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 9,656 |
| 1080×1920 | 9:16 | Portrait | 1,687 |
| 1024×768 | 4:3 | Landscape | 513 |
| 1280×720 | 16:9 | Landscape | 500 |
| 720×1280 | 9:16 | Portrait | 402 |
| 1400×400 | 3.5:1 | Landscape (wide-format digital billboard) | 100 |
13,672 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
12,827 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
6,004 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Baltimore market.
How Much Does DOOH Cost in Baltimore?
You don't need a national media budget or an agency contract to put a message in front of Baltimore. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off the Beltway, a downtown office lobby near the Harbor, or a bar in Fells Point, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Orioles opening day or Preakness weekend, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Baltimore screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Baltimore screens?
Live on Baltimore screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 6,744 screens, zoomed in on the Baltimore landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Inner Harbor, Camden Yards, M&T Bank Stadium, Fort McHenry, Fells Point, and out to BWI.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[22], then geofences every bookable screen within reach of that exact path, end to end.
Baltimore's road grid gives three obvious candidates: the I-95 spine running through the Fort McHenry Tunnel between Elkridge and Rosedale on the city's southeast side; a stretch of the I-695 Baltimore Beltway arcing from Catonsville up and over to Towson on the north side; and the I-83 Jones Falls Expressway, the spine that carries commuters from Cockeysville straight into downtown. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 Northeast Corridor (Elkridge, MD → Rosedale, MD, 16.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Baltimore plan [1] against Mapbox driving geometry [22], counting each screen within the listed buffer of the route.
Screen Formats Active in Baltimore
Real photos of the screen formats running in the Baltimore plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Inner Harbor[2]
Baltimore's main commercial district and the anchor of downtown — the working waterfront turned into the city's tourism and retail core, ringed by the plan's densest cluster of urban panels and office-building screens.
Fells Point[18]
A historic waterfront district settled around 1763, once a shipbuilding hub for the famed Baltimore clippers — today home to more than 120 pubs and restaurants along cobblestone streets, recognized by the American Planning Association as one of America's "Great Places" in 2012.
Federal Hill[19]
A hill overlooking the harbor that gave Union troops a defensive vantage point during the Civil War, now a dense restaurant-and-rowhouse neighborhood anchored by the American Visionary Art Museum and the historic Cross Street Market.
Hampden[20]
A former mill-worker's village along the Jones Falls turned boutique corridor along The Avenue (West 36th Street) — home to HonFest every June and the over-the-top "Miracle on 34th Street" Christmas light displays every winter.
Suggested Campaigns for This Market
Downtown financial & energy workforce reach
Office-building and urban-panel screens around Harbor Point and Harbor East, where T. Rowe Price and Constellation Energy's downtown campuses put thousands of employees on the same few blocks every weekday.
Build this plan →
Gameday & event surround
Sports-venue, bar, and casual-dining screens geofenced around Camden Yards and M&T Bank Stadium, where Orioles and Ravens gamedays fill the same downtown blocks with a captive crowd before and after first pitch or kickoff.
Build this plan →
Neighborhood retail & nightlife foot traffic
Bar, casual-dining, and convenience-store screens across Fells Point, Federal Hill, and Hampden — the three neighborhoods that carry Baltimore's weekend restaurant and retail traffic.
Build this plan →
Sports & Entertainment Footprints
Oriole Park at Camden Yards[15]
42,455-seat downtown ballpark on W. Camden Street, home of the Baltimore Orioles since 1992 — widely credited with launching the retro-ballpark movement across MLB.
M&T Bank Stadium[16]
70,745-seat stadium on Russell Street, immediately next to Camden Yards, home of the Baltimore Ravens since 1998.
Fort McHenry[14]
The Locust Point fort whose flag, still flying at dawn after a 25-hour British bombardment in 1814, moved Francis Scott Key to write the words that became "The Star-Spangled Banner" — now a National Monument and Historic Shrine reachable by water taxi from the Inner Harbor.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Baltimore. Different brands and markets — same platform, same playbook.
+25%
Program Enrollment Lift
Utility
Read case study →
+130%
Consideration Lift
Banking — Betterment
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
Frequently Asked Questions About Baltimore DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar TVs, gas-pump screens, grocery-aisle displays, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Baltimore?
Baltimore DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Baltimore?
The live 30-mile Baltimore plan carries 6,744 active digital screens across venue types including doctor offices, rideshare and taxi TV, grocery, casual dining, gas stations, bars, and downtown digital billboards.
How many people can a Baltimore DOOH campaign reach?
The current Baltimore plan delivers roughly 1.66 billion monthly impressions across the metro, which sits in Nielsen DMA #29 with 1,155,000 TV homes — a market distinct from the Washington, DC DMA next door.
How fast can a Baltimore DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Maryland Markets
Plan a Baltimore Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code ClNp9lOnbkk), 30-mile radius around downtown Baltimore / Inner Harbor, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Wikipedia — Baltimore (2020 U.S. Census population 585,708; 30th-most-populous U.S. city; Inner Harbor as the city's main commercial district)
- [3] Wikipedia — Baltimore metropolitan area (2020 U.S. Census population of the Baltimore-Columbia-Towson MSA: 2,844,510, 20th-largest U.S. metro)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Baltimore #29, 1,155,000 TV homes)
- [5] Data USA — Baltimore city, MD (U.S. Census ACS commute data, 2024)
- [6] Wikipedia — T. Rowe Price (S&P 500 index component)
- [7] Baltimore Fishbowl — "T. Rowe Price Group begins moving into its new global headquarters at Harbor Point" (move-in began March 17, 2025; roughly 2,000 associates relocating from the company's longtime 100 E. Pratt St. tower)
- [8] Wikipedia — Constellation Energy (headquartered in Baltimore, Maryland; S&P 500 index component)
- [9] Baltimore Sun — "Constellation Energy: Baltimore's only Fortune 500 company" (June 11, 2025; Greater Baltimore has placed just one company on the Fortune 500 for the fourth year running)
- [10] The Baltimore Banner — Constellation Energy nuclear power reporting (headquartered at Harbor Point in Baltimore, lease through 2036; largest operator of nuclear energy in the U.S.)
- [11] The Daily Record — Johns Hopkins Maryland economic-impact report coverage (November 12, 2025; "the largest employer in Maryland," roughly $19.4 billion in Baltimore economic activity, ~149,000 jobs supported statewide)
- [12] Wikipedia — Under Armour (headquartered in Baltimore, Maryland; S&P 600 index component)
- [13] The Baltimore Banner — Under Armour's Tide Point / Locust Point campus sitting vacant since the company relocated to the Baltimore Peninsula (Port Covington)
- [14] Wikipedia — Fort McHenry (site where Francis Scott Key composed the poem that became "The Star-Spangled Banner"; Locust Point, Baltimore; National Monument and Historic Shrine)
- [15] Wikipedia — Oriole Park at Camden Yards (current 42,455-seat capacity; 333 W. Camden Street, Baltimore; home of the Baltimore Orioles since 1992)
- [16] Wikipedia — M&T Bank Stadium (70,745-seat capacity; 1101 Russell Street, Baltimore; home of the Baltimore Ravens since 1998)
- [17] Wikipedia — Preakness Stakes (second leg of the Triple Crown; historic home at Pimlico Race Course in Baltimore; temporarily relocated to Laurel Park in 2026 during Pimlico's reconstruction, with a return to Pimlico scheduled for 2027)
- [18] Wikipedia — Fells Point, Baltimore (historic waterfront district with over 120 pubs; American Planning Association "Great Places in America" neighborhood designation, 2012)
- [19] Wikipedia — Federal Hill, Baltimore (Civil War-era fort site; home of the American Visionary Art Museum and the historic Cross Street Market)
- [20] Wikipedia — Hampden, Baltimore (The Avenue commercial district on West 36th Street; HonFest; the "Miracle on 34th Street" holiday light displays)
- [21] Wikipedia — Baltimore/Washington International Thurgood Marshall Airport (27,059,733 passengers in 2024; located 9 miles south of downtown Baltimore)
- [22] Mapbox Directions API — driving route geometry for the I-95, I-695, and I-83 corridors, pulled 2026-07-03
Get Your Ad on Baltimore Screens
Every screen in the Baltimore market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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