DOOH Marketing
DOOH Advertising in Tampa, FL
Nielsen DMA #11 · 2,221,240 TV homes. A live 30-mile plan around downtown Tampa reaches 8,266 active digital screens delivering 2.29B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every January, roughly 300,000 people line Bayshore Boulevard for the Gasparilla Pirate Festival's parade[7] — a single afternoon that puts more people on one Tampa street than most markets see in a week. That's the kind of audience swing a fixed media plan has to be built to catch, not just a steady commute. Digital out-of-home (DOOH) is advertising built for exactly that: the digital screens people pass in the real world, whether they're headed to a downtown office, a gas pump, a gym, a bar, or a festival crowd — screens nobody skips, blocks, or mutes.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Tampa right now.
Why Tampa Matters
The city itself counts 384,959 residents, but that's a fraction of the 3,175,275-person Tampa Bay metro this plan actually reaches[11] — a footprint big enough to carry real corporate weight. Bloomin' Brands — the parent of Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's — is headquartered in the city[4], as is TECO, the utility behind Tampa Electric and Peoples Gas[5]. Add Tampa General Hospital's 1,040-bed campus and its 8,000-plus team members[6] and you get a daytime office and point-of-care workforce that supports office-lobby, doctor-office, and apartment-lobby inventory on top of the tourist-facing screens everyone thinks of first.
Two very different crowds reshape reach on the calendar. Buccaneers and Lightning game days pack Raymond James Stadium and the arena on the Hillsborough River with tens of thousands of fans[14][13], while the Gasparilla Pirate Festival's parade draws roughly 300,000 spectators to a single stretch of Bayshore Boulevard each January[7] — both spike bar, casual-dining, and sports-venue screens in a tight window instead of spreading evenly across the metro.
Day to day, the commute is what keeps roadside and gas-pump screens working on repeat: 63.4% of city workers still drive alone, with a mean trip of 24.8 minutes[9]— enough time, on the same handful of arteries, for a message to land more than once.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Tampa plan[1]. The radius legitimately reaches St. Petersburg, Clearwater, and Brandon — that's the real sellable Tampa Bay metro, not an error. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Tampa plan[1] — the same corners you drive past on I-275, the Selmon Expressway, and I-4. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Tampa plan on 2026-07-04[1], with every screen counted once. The plan carries 8,266 active digital screens delivering 2,293,413,211 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Casual Dining | 801 | 428,394,547 |
| Bars | 818 | 312,423,589 |
| Grocery | 540 | 334,854,193 |
| Gas Stations | 836 | 28,751,854 |
| Doctor Offices | 1,030 | 16,480,846 |
| Rideshare / Taxi TV | 1,116 | 10,913,646 |
| Convenience Stores | 398 | 55,209,249 |
| Office Buildings | 352 | 52,167,104 |
| Sports Venues | 272 | 75,564,198 |
| Movie Theaters | 604 | 67,882,689 |
| Apartment Buildings | 444 | 53,862,023 |
| Digital Billboards | 196 | 367,138,575 |
| Pharmacies | 172 | 8,012,046 |
| Gyms | 161 | 29,424,781 |
| Urban Panels | 132 | 132,650,504 |
| Malls | 97 | 219,384,415 |
| QSR | 83 | 21,780,523 |
| Recreational | 40 | 23,241,668 |
| Salons | 34 | 7,189,939 |
| Airports | 29 | 27,988,230 |
| Hotels | 24 | 2,970,171 |
| Liquor Stores | 22 | 1,863,265 |
| Dispensaries | 19 | 6,937,780 |
| Other venue types | 46 | 8,327,376 |
| Total | 8,266 | 2,293,413,211 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Tampa within the 2,221,240-home DMA.
Tampa Billboard Sizes & Creative Formats
These are the actual screen dimensions running in the Tampa market's ad-specs catalog[15], counted as format instances rather than unique screens — a single Tampa screen often accepts more than one creative dimension, which is why these figures aren't a direct match to the 8,266-screen plan total above. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful 9:16 portrait block for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 13,059 |
| 1080×1920 | 9:16 | Portrait | 1,931 |
| 1280×720 | 16:9 | Landscape (small-format) | 457 |
| 720×1280 | 9:16 | Portrait (small-format) | 428 |
| 1400×400 | 7:2 | Landscape (spectacular) | 328 |
| 1024×555 | 1.85:1 | Landscape (office display) | 257 |
16,078 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
14,575 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
8,283 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Format-instance counts (both tables above) come from the plan's broader ad-specs catalog, a separate query from the 8,266-screen inventory total — see the data-file notes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Tampa?
You don't need a rate card or a six-figure budget to run out-of-home in Tampa. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a gym display. You're never charged extra for a specific venue type; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Tampa screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Tampa screens?
Live on Tampa screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 8,266 screens, zoomed in on the Tampa landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the arena, the stadium, Busch Gardens, the Riverwalk, Ybor City, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[12], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment-lobby screens a driver actually passes end to end.
Here are three of Tampa Bay's major arteries — the bridge into St. Petersburg, the Crosstown toward Brandon, and the eastern approach toward Plant City. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-275 Bay Crossing (Temple Terrace, FL → St. Petersburg, FL, 32.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Tampa plan [1] against Mapbox driving geometry [12], counting each screen within the listed buffer of the route.
Screen Formats Active in Tampa
Real photos of the screen formats running in the Tampa plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Hyde Park[3]
Historic residential district along Bayshore Boulevard, anchored by Hyde Park Village's boutiques and restaurants and the SoHo nightlife strip on South Howard Avenue.
Ybor City[8]
National Historic Landmark District built by cigar manufacturers in the 1880s, now a Cuban- and Spanish-influenced nightlife and dining corridor centered on 7th Avenue.
Channel District[2]
Waterfront neighborhood next to the Port of Tampa, redeveloped from warehouses into condo towers, dense enough to carry real apartment-lobby and urban-panel screen counts.
Westshore[2]
One of Tampa's central business districts, home to Tampa International Airport and the malls and office towers that ring it — heavy office-lobby and airport inventory.
Seminole Heights[2]
One of Tampa's designated historic districts, now a craft-brewery and independent-restaurant corridor drawing a younger crowd north of downtown.
Suggested Campaigns for This Market
Snowbird & seasonal drive-to-store
Grocery, gas-station, and convenience-store screens geofenced to seasonal-resident and retiree corridors, scaled up through the winter snowbird season.
Build this plan →
Game-day & event surround
Sports-venue, bar, and casual-dining screens concentrated around Benchmark International Arena and Raymond James Stadium on game days, plus the Bayshore Boulevard corridor during Gasparilla.
Build this plan →
B2B & corporate workforce
Office-building and apartment-lobby screens across downtown and Westshore, reaching the corporate and healthcare workforce anchored by Tampa General and the Westshore business district.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Tampa. Different brands and markets — same platform, same playbook.
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Tampa DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Tampa?
Tampa DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Tampa?
The live 30-mile Tampa plan carries 8,266 active digital screens across venue types including gas stations, rideshare/taxi TV, doctor's offices, bars, casual dining, grocery, convenience stores, office buildings, and roadside digital billboards.
How many people can a Tampa DOOH campaign reach?
The current Tampa plan delivers roughly 2.29 billion monthly impressions across the metro, which sits in Nielsen DMA #11 with 2,221,240 TV homes.
How fast can a Tampa DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan a Tampa Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code DjkuusNqwqM), 30-mile radius around downtown Tampa, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Neighborhoods in Tampa, Florida
- [3] Wikipedia — Hyde Park, Tampa, Florida
- [4] Wikipedia — Bloomin' Brands
- [5] Wikipedia — TECO Energy
- [6] Wikipedia — Tampa General Hospital
- [7] Wikipedia — Gasparilla Pirate Festival
- [8] Wikipedia — Ybor City Historic District
- [9] Data USA — Tampa, FL (U.S. Census ACS 2024 commute data)
- [10] ustvdb.com — 2024-25 Nielsen DMA rankings (raw fetch, verified 2026-07-04)
- [11] Wikipedia — Tampa, Florida (U.S. Census Bureau 2020 population, city infobox + metro)
- [12] Mapbox Directions API — driving route geometry for the I-275, Selmon Expressway, and I-4 corridors, pulled 2026-07-04
- [13] Wikipedia — Benchmark International Arena (formerly Amalie Arena)
- [14] Wikipedia — Raymond James Stadium
- [15] Goldfish DOOH Planning API — ad-specs catalog query (admin credential; broader same-metro inventory catalog distinct from the 8,266-screen saved plan) for the 30-mile Tampa market, pulled 2026-07-04
Get Your Ad on Tampa Screens
Every screen in the Tampa market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Tampa Screens