DOOH Marketing
DOOH Advertising in Atlanta, GA
Nielsen DMA #7 · 2,758,170 TV homes. A live 30-mile plan around downtown Atlanta — reaching into Sandy Springs, Marietta, and Decatur — carries 14,217 active digital screens delivering 3.88B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Atlanta started as a railroad depot literally named Terminus — the spot where competing rail lines met. Almost two centuries later, the same convergence point is where I-75 and I-85 run together as the Downtown Connector before splitting north of the city, and where GA-400 peels northeast toward the suburbs. Digital out-of-home is how you reach everyone funneling through that crossroads: on the highway bulletin, at the gas pump, in the office lobby, at the gym, or on a rideshare screen. Nobody skips it, blocks it, or mutes it, because it's built into the drive itself.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Atlanta right now.
Why Atlanta Matters
Metro Atlanta's employer base includes 16 Fortune 500 companies[3], and five of the biggest sit inside this plan's radius. Delta Air Lines is headquartered on a corporate campus within the city limits of Atlanta itself, on the northern boundary of Hartsfield-Jackson, and is the region's single largest employer at 42,090 metro-area FTEs[5][3]. The Coca-Cola Company has been headquartered downtown since 1892[4], and Southern Company, ranked 163rd on the 2025 Fortune 500, runs its utility business from the same downtown core — its Georgia Power subsidiary alone employs 4,826 people across the metro[7][3]. Home Depot and UPS are both true Atlanta-area anchors, but hedged deliberately here: Home Depot's headquarters sits in unincorporated Cobb County, not the city proper[6], and UPS is based in the suburb of Sandy Springs[8] — both still inside this 30-mile plan, just not "in Atlanta" in the strict sense.
All of that is spread across a metro that is genuinely built for cars: only 52.9% drive alone (lower than most Sun Belt metros), but a striking 29.7% work from home and just 5.73% take transit, with a mean commute of 26.5 minutes[11] — long enough that this plan's 30-mile radius has to reach well past the city line into Sandy Springs, Marietta, and Decatur to cover where people actually live and shop. That sprawl is exactly why the I-75, I-85, and GA-400 corridors below carry so much weight in this market.
Two moments spike reach hard every year: the AJC Peachtree Road Race, the world's largest 10K, caps its field at 60,000 runners with roughly 150,000 spectators lining the course every Fourth of July[9], and the Atlanta Jazz Festival draws roughly 200,000 people to Piedmont Park over Memorial Day weekend — one of the largest free public jazz festivals in the country[10]. Both concentrate foot traffic in Midtown and the Old Fourth Ward.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Atlanta plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Atlanta plan[1] — the same corners you pass on the Downtown Connector, GA-400, and the streets of Buckhead and Midtown. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Atlanta plan on 2026-07-04[1], with every screen counted once. The plan carries 14,217 active digital screens delivering 3,884,394,719 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,704 | 268,925,422 |
| Gas Stations | 1,615 | 44,928,830 |
| Office Buildings | 1,398 | 273,752,390 |
| Doctor Offices | 1,304 | 35,201,091 |
| Rideshare / Taxi TV | 1,264 | 8,941,361 |
| Grocery | 1,062 | 265,967,564 |
| Movie Theaters | 985 | 114,407,791 |
| Convenience Stores | 926 | 81,914,429 |
| Urban Panels | 738 | 621,485,328 |
| Bars | 714 | 368,596,747 |
| Casual Dining | 560 | 319,491,800 |
| Digital Billboards | 391 | 855,436,914 |
| Sports Venues | 278 | 31,870,394 |
| Gyms | 275 | 39,285,494 |
| Malls | 172 | 333,404,420 |
| Pharmacies | 153 | 5,570,305 |
| Hotels | 144 | 3,146,685 |
| Airports | 102 | 141,455,423 |
| Colleges | 68 | 2,300,122 |
| Subway | 66 | 4,394,370 |
| Other venue types | 298 | 63,917,839 |
| Total | 14,217 | 3,884,394,719 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Atlanta within the 2,758,170-home DMA.
Atlanta Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Atlanta plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or lobby units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of narrow-format digital bulletin banners and 9:16 portrait.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 22,551 |
| 560×160 | 7:2 | Landscape (digital bulletin banner) | 5,609 |
| 1080×1920 | 9:16 | Portrait | 3,532 |
| 1280×720 | 16:9 | Landscape | 813 |
| 1400×400 | 7:2 | Landscape (spectacular) | 624 |
| 1024×555 | ~1.85:1 | Landscape | 621 |
| 1024×768 | 4:3 | Landscape | 560 |
33,459 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
31,317 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
10,096 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Listed formats cover 34,310 of 34,953 clean format instances; the balance runs across 60+ smaller banner and publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Atlanta?
You don't need a rate card or a six-figure budget to run out-of-home in Atlanta. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a downtown urban panel, an office lobby, a gym display, or a rideshare screen. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Atlanta screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Atlanta screens?
Live on Atlanta screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 14,217 screens, zoomed in on the Atlanta landmarks you actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Mercedes-Benz Stadium, State Farm Arena, the Georgia Aquarium and World of Coca-Cola, the MLK National Historical Park, Truist Park, and Hartsfield-Jackson.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a stadium approach — and we trace it with the Mapbox routing engine[20], then geofence every bookable screen within reach of that path: the billboards, urban panels, office lobbies, and roadside inventory a commuter actually passes end to end.
Here are three of metro Atlanta's major arteries — I-75 and I-85 run concurrently through downtown as the Downtown Connector before splitting north of the city, and GA-400 peels off toward the northern suburbs. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-75 Northwest Corridor (Atlanta, GA → Marietta, GA, 19.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Atlanta plan [1] against Mapbox driving geometry [20], counting each screen within the listed buffer of the route.
Screen Formats Active in Atlanta
Real photos of the screen formats running in the Atlanta plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old Fourth Ward[2]
Intown East Side neighborhood and birthplace of Martin Luther King Jr. — the Atlanta BeltLine and Ponce City Market redevelopment turned it into one of the city's busiest walkable trade areas.
Midtown[2]
Atlanta's arts and business core, anchored by Georgia Tech's Technology Square and Atlantic Station — dense high-rise office and residential screens with heavy weekday foot traffic.
Buckhead[2]
Atlanta's third-largest business district and its upscale retail core — luxury high-rises and shopping over-index on affluent, lifestyle-driven advertisers.
Virginia-Highland[2]
Walkable East Side neighborhood of tree-lined bungalow streets centered on the Virginia and North Highland intersection — a strong fit for restaurant and local-service screens.
West Midtown[2]
Former industrial corridor west of Midtown proper, now a dense cluster of breweries, studios, and adaptive-reuse retail — a fast-growing screen footprint just off the Downtown Connector.
Suggested Campaigns for This Market
Corporate & B2B recruiting
Office-building and doctor-office screens across the GA-400 and Downtown Connector corridors, reaching the daytime workforce anchored by Coca-Cola, Delta, Home Depot, and Southern Company.
Build this plan →
Grocery / CPG drive-to-store
Grocery, gas-station, and convenience-store screens across the I-75/I-85 commute spine — the same corners a drive-heavy metro passes on repeat.
Build this plan →
Event & game-day surround
Urban panels, bars, and sports-venue screens around Mercedes-Benz Stadium, State Farm Arena, and Truist Park, weighted toward Peachtree Road Race and Jazz Festival windows.
Build this plan →
Sports & Entertainment Footprints
Mercedes-Benz Stadium[12]
71,000-seat downtown stadium (expandable to 75,000) — home of the Atlanta Falcons (NFL) and Atlanta United FC (MLS).
State Farm Arena[13]
17,608+-seat downtown arena — home of the Atlanta Hawks (NBA) since 1999.
Truist Park[14]
41,108-seat ballpark in Cumberland, Cobb County (roughly 10 miles northwest of downtown) — home of the Atlanta Braves and the centerpiece of The Battery Atlanta mixed-use district.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Atlanta. Different brands and markets — same platform, same playbook.
+25%
Program Enrollment Lift
Utility
Read case study →
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
Frequently Asked Questions About Atlanta DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Atlanta?
Atlanta DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Atlanta?
The live 30-mile Atlanta plan carries 14,217 active digital screens across venue types including apartment lobbies, gas stations, office buildings, doctor's offices, grocery stores, movie theaters, urban panels, bars, and roadside digital billboards.
How many people can an Atlanta DOOH campaign reach?
The current Atlanta plan delivers roughly 3.88 billion monthly impressions across the metro, which sits in Nielsen DMA #7 with 2,758,170 TV homes.
How fast can an Atlanta DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Georgia Markets
Plan an Atlanta Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code TE8ZxNBCaxI), 30-mile radius around downtown Atlanta, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Neighborhoods in Atlanta
- [3] Metro Atlanta Chamber — 2025 Top Employers Survey
- [4] Wikipedia — The Coca-Cola Company
- [5] Wikipedia — Delta Air Lines
- [6] Wikipedia — Home Depot
- [7] Wikipedia — Southern Company
- [8] Wikipedia — United Parcel Service
- [9] Wikipedia — Peachtree Road Race
- [10] The Atlanta Journal-Constitution — Atlanta Jazz Festival coverage
- [11] Data USA — Atlanta, GA (U.S. Census ACS commute data)
- [12] Wikipedia — Mercedes-Benz Stadium
- [13] Wikipedia — State Farm Arena
- [14] Wikipedia — Truist Park
- [15] ustvdb.com — 2024-25 Nielsen DMA rankings
- [16] U.S. Census Bureau (2020) via Wikipedia — Atlanta
- [17] U.S. Census Bureau (2020) via Wikipedia — Atlanta metropolitan area
- [18] Wikipedia — Hartsfield–Jackson Atlanta International Airport
- [19] Wikipedia — Martin Luther King Jr. National Historical Park
- [20] Mapbox Directions API — driving route geometry for the I-75, I-85, and GA-400 corridors, pulled 2026-07-04
Get Your Ad on Atlanta Screens
Every screen in the Atlanta market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Atlanta Screens