DOOH CASE STUDY: SEASONALITY
DOOH CASE STUDY: SEASONALITY
DOOH Campaign Objective
DOOH Campaign Objective
A notable beverage brand sought to increase sales for its products during the winter holiday season. The goal was to get in front of the right audiences and influence consumers on their path to purchase.
DOOH Campaign Approach
DOOH Campaign Approach
Leveraged inventory data to find relevant digital-out-of-home placements around locations that carry the beverage brand's products to target consumers on their path to purchase.
Key Insights
Key Insights
Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs, proven by an 8% lift in sales, an 8.5% increase in category share, and a 13% lift in new buyers.
