DOOH Marketing
Seasonality — Beverage Brand
+8% Sales Lift
Campaign Objective
A notable beverage brand sought to increase sales for its products during the winter holiday season. The goal was to get in front of the right audiences and influence consumers on their path to purchase.
Venue Types Used
Audience Targeting Approach
Used inventory data to find DOOH placements near locations that carry the beverage brand's products, targeting consumers on their path to purchase during the peak winter holiday season.
Results
+8%
Sales Lift
+8.5%
Category Share Increase
+13%
New Buyer Lift
Insight
Campaign exposure in contextually relevant venue types successfully drove lift across all campaign KPIs during the competitive holiday season. The 8% sales lift, 8.5% increase in category share, and 13% lift in new buyers demonstrate that seasonally-timed DOOH campaigns around retail locations effectively influence the path to purchase — even in a crowded marketplace. Placing ads near locations that carry the product shortens the distance from impression to purchase.