Pharma & Life Sciences
Connect with prescribers, patients, and conference attendees without handling PHI.
Your TV spot is about to need a longer disclaimer than a Marvel end-credits scene. Doctors keep ghosting reps. Pharma OOH spend is up 599% in a year. [1][3][4] We plan NPI-targeted HCP media, point-of-care and pharmacy screens, and full congress swarms, and deliver them as deals in the DSP you already use.
Illustrative point-of-care mockup · fictional brand
Why now
The DTC plan is getting squeezed from both ends
Surround sound, minus the rep badge
Five places the prescription decision actually happens
Every stop below is bookable on one plan, with one report. HCP media keys off the NPI. Patient media keys off place and aggregated condition data. Nothing keys off a person's health record.
Live inventory
290,000+ pharma-relevant screens you can buy today
Counts from the Goldfish planning platform, rounded down conservatively, not a rate card. Buy one venue, all five, or narrow it to a single congress zip code or an NPI territory. [5]
| Venue | Screens |
|---|---|
Doctor offices & point of care Point of care | 140,000+ |
Rideshare & taxi in-car TV Congress | 105,000+ |
Hotels (rooms, lobbies) Congress | 21,000+ |
Pharmacies Patient | 10,000+ |
Airports (gates, baggage, arrivals) Congress | 7,000+ |
| Total | 290,000+ |
Live example · Congress swarm
ASCO 2027, mapped screen by screen
A real plan from our platform: O'Hare and Midway, rideshare in-car video, the Loop and River North hotel district, and the approach to McCormick Place, flighted June 1 to 9 around the June 4–8 meeting. 8,000+ screens inside the zones, including 90+ at the airports, 185+ rideshare in-car screens, 7,000+ hotel screens and 700+ street-level panels, shelters and billboards. Every dot on the map is bookable. [5][6]
Pick your specialty
Planned the way your brand team thinks: by therapeutic area
NPI list of medical oncologists and hematologists → digital-to-home, weighted to the reps' hardest-to-see accounts. Congress swarm at McCormick Place in June.
Cancer prevalence cohorts (CDC) at census-block level around community oncology practices and infusion centers.
The hit list
20 reasons to call a goldfish about pharma
Filter by what keeps you up at night.
The prescriber's household, not a stethoscope look-alike
Send an NPI list. We resolve it to practice and household, deliver digital-to-home, and report back NPI by NPI.
Even coverage across the list
No more 80% of impressions in Manhattan while the rural rheumatologist hears nothing. We steer mid-flight toward under-served NPIs.
Zero PHI
NPIs are professional identifiers. No patient records, no Rx history. Your MLR team can finally unclench.
Congress swarming
Airport, hotel block, convention corridor, and the ride in between. One plan around every meeting on your calendar.
Sound-on rideshare tablets
In-car video with audio, for when your ISI refuses to be silent.
We catch them at arrivals
Wider radius at the airports, because baggage claim is the one moment an attendee isn't in a session.
Same-day plans
A cardiology congress brief landed at 11am. The map was back before dinner.
Planned by specialty
Oncology, GI, derm, psych, neuro, cardio, endo, rheum: built around where each one works, commutes and convenes.
Screens don't need a badge
68% of the oncology universe is access-restricted to reps (ZS). The waiting room, the commute and the congress hotel aren't.
Point of care without 14 vendor calls
Doctor offices, pharmacies, hospital campuses and medical office corridors on one plan and one report.
Condition cohorts without cookies
31 CDC-based health segments (diabetes, COPD, heart disease and more) resolved to census blocks. No device IDs, no PII.
Search-listening audiences
We see which markets are searching “managing lupus flares” before anyone says it out loud to a doctor.
Pharmacy + office in one deal
The patient on the way to the script, the caregiver on the way to work.
Runs in the DSP you already use
Private marketplace deal IDs into your own seat. Not another login you'll forget.
Fast edits
Client says “lose the billboards”? Street-level and transit swapped in by the next morning.
DOOH + CTV + display, one footprint
Digital-to-home against the NPI households, out-of-home around the practice and the congress. One plan, one report.
Field-force air cover
Weight delivery toward the territories and accounts your reps can't get into.
Launch insurance
See which part of your prescriber list is still unreached while there's budget left to fix it.
A regulatory hedge
A physical, one-to-many channel that doesn't live inside anyone's walled garden, and doesn't depend on a pixel.
100,000+ plans built
The name says goldfish. The memory for inventory says elephant.
How the HCP side works
From NPI file to NPI-level report
- 1Send the NPI listYour target universe, a specialty pull, or your data partner's file. Secure transfer, used for your campaign only.
- 2Resolve to practice + householdTwo addressable footprints for the same prescriber: where they work and where they live.
- 3Deliver across screensCTV, video and display to the household. Out-of-home around the practice, the commute and the congress.
- 4Report by NPI, optimize to evenSee who's reached and who's light, then shift budget before the flight ends.
Compliance, in plain English
Professional identifiers. Places. Aggregates. Never a patient.
- ✓No PHI, no patient records, no individual Rx history
- ✓No cookies, pixels or device IDs for condition audiences
- ✓Your NPI list is never resold or appended to a syndicated audience
- ✓Approved creative runs as approved: ISI and fair balance on screen
- ✓Proof of play and delivery reporting by tactic
Six plays
Pick a play. We'll map it this week.
Your NPI universe for the indication, digital-to-home against those households, and out-of-home around the practices. Weekly NPI-level coverage reads so the launch doesn't end with a third of the list unreached.
Airport, hotel block, rideshare and convention corridor, flighted from a few days before the meeting through the last session. Built for ASCO, DDW, AAD, ACC, ADA and the meetings on your calendar.
Mirror the territories your reps call on, then over-weight the no-see and access-restricted accounts the field can't reach in person.
Waiting-room and pharmacy screens in the markets where condition prevalence over-indexes. The same MLR-approved creative, one buy.
Symptom-first creative against search-listening and CDC prevalence cohorts, for underdiagnosed conditions where the patient doesn't have the words yet.
If the adequate-provision rule tightens linear, move a slice of DTC into video-with-audio and street-level formats that carry fair balance on screen.
Free · No obligation · Real maps, not a deck
Send us your plan. We'll give it a once-over.
Forward your current HCP or DTC plan, your congress calendar, or just an NPI count and a therapeutic area. We'll send back where DOOH fills the gaps, a live map for your next meeting, and what it would take to run it in your DSP.
Frequently asked
Pharma DOOH FAQ
Keep planning
Sources
- MM+M, The case for out-of-home advertising in pharma (Kantar/Nielsen, May 2025–April 2026).
- Fierce Pharma, 2026 forecast: Pharma ad dollars will continue shifting away from traditional TV (OAAA data).
- Foley Hoag, FDA proposes to eliminate “adequate provision” for broadcast prescription drug advertising (RIN 0910-AJ14, NPRM expected December 2026).
- ZS, Oncology sales planning: strategies amid access and competition (AccessMonitor).
- Goldfish Ads planning platform inventory, September 2026: screens by venue type, United States. Counts are rounded down 30% from raw platform listings to allow for placements listed by more than one supply source. Listed placements are not a guarantee of availability for a specific flight.
- ASCO Annual Meeting 2027, McCormick Place, Chicago, June 4–8, 2027. ASCO26 drew 44K+ attendees (ASCO meeting recap). Example plan built in the Goldfish platform, not a client campaign.
Your next congress is closer than your next MLR cycle.
Send the meeting, the dates and a budget range. You'll get a live screen-by-screen map the same day, ready to run in your DSP.
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