DOOH Marketing

    Colleges & Universities DOOH Advertising

    High on-campus dwell time. The 18–24 audience has high lifetime value for financial services, tech, and recruitment brands. Student union and dining hall screens reach students during extended daily routines.

    Ready to run Colleges & Universities DOOH?

    Build a plan across live inventory — publisher floor price plus a 15% Goldfish platform fee on the media CPM, go live in as little as 24 hours after approval.

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    Who You Reach

    Students and young adults 18–24, high on-campus dwell

    Format & Specs

    Student union LCD, dining hall screen, campus kiosk

    Dwell: Variable — high on-campus dwell

    Best Verticals

    Banking & FinanceEvents & Live EntertainmentRecruitment & Hiring

    Why This Venue

    College campuses concentrate an 18–24 audience that's difficult to reach at scale through any other channel. Students spend 4–8 hours daily on campus across multiple touchpoints.

    Strategic Insight

    Financial services brands targeting first-time account holders find college DOOH delivers the highest lifetime value per impression of any venue type.

    Screens in the Wild

    Colleges & Universities DOOH Screens

    Colleges digital out-of-home screen
    Colleges
    Colleges digital out-of-home screen
    Colleges
    Colleges digital out-of-home screen
    Colleges

    Sample colleges & universities inventory from publishers active across the network.

    Top Markets for Colleges & Universities DOOH

    Dallas, TXSeattle, WASan Francisco, CAMinneapolis, MNBrooklyn, NYQueens, NYRiverside, CASan Jose, CA

    Industries That Buy Colleges & Universities

    Banking & FinanceEvents & Live EntertainmentRecruitment & Hiring

    Colleges & Universities Case Studies & Benchmarks

    Retail — Store Remodel Campaign

    +6.51% Store Visitation Lift

    Plan a Colleges & Universities Buy

    DOOH Advertising Guide

    How digital out-of-home buying works, end to end

    Programmatic DOOH

    Buy screens the way you buy the rest of your media

    DOOH Targeting

    Audience, geo, venue, and daypart targeting options

    Geofencing & POI

    Radius, competitor, and store-level targeting

    proof-of-play reporting by tactic

    Screen photography attached to delivery reporting

    PMP vs Managed Service

    Which buying route fits your team

    Planning resources

    Screen inventory by venue and marketDOOH media buyer's guideCreative specs guideMeasurement and attributionTargeting options

    Browse More

    All Venue TypesBrowse All CitiesAll Industries

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    Campaigns with a similar mix

    Banking — Betterment

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    Markets that fit this plan

    Boston, MA

    Related on the Goldfish Taxonomy

    Continue Down the Path-to-Purchase

    Education · OpenOOH 602

    Adjacent venues

    Cafes

    Remote workers, students, and casual socializers, 20–60 min dwell

    Bars

    Social adults 21–45, actively deciding what to drink and eat

    Gyms

    Active adults 18–49, HHI 15% above market average

    Stadiums

    Sports fans and live event attendees — demographics vary sharply by sport

    Plan & build

    Programmatic DOOH

    How DSP/SSP routing works across this inventory.

    Direct vs Programmatic

    When to buy direct vs. via the open exchange.

    Creative Specs Guide

    File specs, aspect ratios and delivery requirements.

    What Is DOOH?

    Foundational primer on the medium.

    Plan a Campaign in Colleges & Universities

    Get platform access and start building your DOOH media plan.

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