DOOH Marketing

    Stadiums DOOH Advertising

    Event-specific inventory with massive per-event reach. NFL skews male 25–54, WNBA skews female 25–44, MLB skews 35+. Local brand awareness campaigns work particularly well.

    Who You Reach

    Sports fans and live event attendees — demographics vary sharply by sport

    Best Verticals

    AlcoholAutomotiveFinancial ServicesApparelSports Betting

    Format & Specs

    Concourse LED, concession LCD, scoreboard integration

    Dwell time: 2–4 hours

    Why This Venue

    Stadiums combine massive audience scale with peak emotional engagement. Fans are attentive, social, and in a spending mindset. DOOH in venues creates brand moments tied to live events.

    Strategic Insight

    Demographics vary sharply by sport and by venue location within the stadium. Concourse screens reach everyone. Premium club screens reach a higher-income subset.

    Screens in the Wild

    Stadiums DOOH Screens

    Bars digital out-of-home screen
    Bars
    Movie Theaters digital out-of-home screen
    Movie Theaters
    Movie Theaters digital out-of-home screen
    Movie Theaters
    Casual Dining digital out-of-home screen
    Casual Dining
    Bars digital out-of-home screen
    Bars
    Entertainment digital out-of-home screen
    Entertainment

    Sample stadiums inventory from publishers active across the network.

    Top Markets for Stadiums DOOH

    Dallas, TXSeattle, WASan Francisco, CAMinneapolis, MNBrooklyn, NYQueens, NYRiverside, CASan Juan, PR

    Industries That Buy Stadiums

    Alcohol / Beer / RTDAutomotiveBanking & Finance

    Stadiums Case Studies & Benchmarks

    Banking — Betterment

    +130% Consideration Lift

    Learn More

    DOOH Advertising GuideAll Venue TypesBrowse All Cities

    Related on the Goldfish Taxonomy

    Continue Down the Path-to-Purchase

    Entertainment · OpenOOH 803

    Adjacent venues

    Sports Entertainment

    Active recreation participants in a spending mindset

    Bars

    Social adults 21–45, actively deciding what to drink and eat

    Casual Dining

    Families and social diners, co-viewing groups, 45–75 min dwell

    Best-fit verticals

    Alcohol, Beer & RTD

    Vertical playbook with best-fit creative and KPIs.

    Plan & build

    Programmatic DOOH

    How DSP/SSP routing works across this inventory.

    Direct vs Programmatic

    When to buy direct vs. via the open exchange.

    Creative Specs Guide

    File specs, aspect ratios and delivery requirements.

    What Is DOOH?

    Foundational primer on the medium.

    Plan a Campaign in Stadiums

    Get platform access and start building your DOOH media plan.

    Contact Us Now
    Contact Us Now