DOOH Marketing

    Office Buildings DOOH Advertising

    Elevator dwell 45–90 sec per ride × 4–6 rides per workday = 3–9 minutes of daily cumulative exposure. Highest-income audience DOOH delivers at scale. Class A buildings in major metros serve professional and executive audiences.

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    Who You Reach

    White-collar professionals and decision-makers — highest-income DOOH audience at scale

    Format & Specs

    Lobby digital directory, elevator screen, common area LCD

    Dwell: 3–9 minutes daily (cumulative)

    Best Verticals

    B2B SoftwareFinancial ServicesProfessional ServicesExecutive RecruitingSaaS

    Why This Venue

    Office buildings are the only DOOH environment where you can reliably reach B2B audiences at scale. Elevator and lobby screens deliver repeated daily impressions to professionals who are difficult to target via traditional digital.

    Strategic Insight

    Promotional creative underperforms in office buildings — brand and thought leadership outperform. The audience is professional and associates the screen context with business, not consumer deals.

    Screens in the Wild

    Office Buildings DOOH Screens

    Lobby digital out-of-home screen
    Lobby
    Office Buildings digital out-of-home screen
    Office Buildings
    Office Buildings digital out-of-home screen
    Office Buildings
    Office Buildings digital out-of-home screen
    Office Buildings
    Office Buildings digital out-of-home screen
    Office Buildings
    Office Buildings digital out-of-home screen
    Office Buildings

    Sample office buildings inventory from publishers active across the network.

    Top Markets for Office Buildings DOOH

    Dallas, TXSeattle, WASan Francisco, CAMinneapolis, MNBrooklyn, NYQueens, NYRiverside, CASan Juan, PR

    Industries That Buy Office Buildings

    Banking & FinanceRecruitment & Hiring

    Office Buildings Case Studies & Benchmarks

    Retail — Store Remodel Campaign

    +6.51% Store Visitation Lift

    Education — Higher Education

    +51% Awareness Lift

    Banking — Betterment

    +130% Consideration Lift

    B2B — HR Solutions

    +64% Familiarity Lift

    Learn More

    DOOH Advertising GuideAll Venue TypesBrowse All Cities

    Related on the Goldfish Taxonomy

    Continue Down the Path-to-Purchase

    Office · OpenOOH 701

    Adjacent venues

    Cafes

    Remote workers, students, and casual socializers, 20–60 min dwell

    Gyms

    Active adults 18–49, HHI 15% above market average

    Casual Dining

    Families and social diners, co-viewing groups, 45–75 min dwell

    Directory

    Building visitors and tenants actively seeking wayfinding information

    Best-fit verticals

    B2B / ABM

    Vertical playbook with best-fit creative and KPIs.

    Banking & Finance

    Vertical playbook with best-fit creative and KPIs.

    Plan & build

    Programmatic DOOH

    How DSP/SSP routing works across this inventory.

    Direct vs Programmatic

    When to buy direct vs. via the open exchange.

    Creative Specs Guide

    File specs, aspect ratios and delivery requirements.

    What Is DOOH?

    Foundational primer on the medium.

    Plan a Campaign in Office Buildings

    Get platform access and start building your DOOH media plan.

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