DOOH Marketing
Reach Publix Shoppers In-Store and Around the Store
Plan DOOH against 1,400+ Publix locations across Florida, Georgia, the Carolinas, Alabama, Tennessee, Virginia and Kentucky — the Southeast's most trusted grocery brand.
By the Numbers
1,400+
Stores across 8 Southeast states
Source: Publix Company Overview, 2024
$57.1B
2023 net sales
Source: Publix 2023 Annual Report
~250,000
Associates / employee-owners
Source: Publix Company Overview, 2024
82
ACSI score — #1 named supermarket in America
Source: ACSI Retail & Consumer Shipping Study 2024
Why Publix Is Different
Publix is the largest employee-owned company in the United States and the dominant grocer in the Southeast. The chain consistently ranks #1 in the American Customer Satisfaction Index supermarket category, a position it has held more often than any other US grocer over the last decade.
For brands, that loyalty translates into repeat exposure: Publix shoppers visit roughly 2.2 times per week on average and concentrate their grocery spend at the banner. A DOOH placement inside or around a Publix store doesn't just reach a shopper — it reaches the same shopper, in the same aisle, week after week.
Publix Footprint — Southeast US
Marker: Publix corporate headquarters, Lakeland, FL. Map data © OpenStreetMap contributors.
875
Florida
199
Georgia
56
North Carolina
67
South Carolina
86
Alabama
71
Tennessee
25
Virginia
21
Kentucky
In-Store Screen Zones
Deli & Bakery Screens
Above-counter digital boards where shoppers wait 60–180 seconds for hot subs, fried chicken, and bakery orders — the highest dwell-time zone in the store.
Pharmacy Waiting Areas
Captive viewing while prescriptions are filled. Aligns naturally with OTC, health, wellness, insurance, and CPG brands.
Checkout & Front-End
Last-touch placement during the final 2–4 minutes of the shopping trip — proven to lift consideration on impulse SKUs and basket add-ons.
Entrance & Vestibule
First impression as 33M+ weekly customers enter the store. Best for awareness and new-product launches across the Southeast.
Surround Every Publix Location
Goldfish Ads inventory lets you geo-fence a radius around every Publix store and serve creative across nearby DOOH venues — extending in-store reach into the entire purchase journey.
Gas Stations
Within 0.5mi of most Publix locations — extend the message before the trip
Convenience Stores
Capture quick-trip occasions adjacent to weekly grocery runs
QSR & Coffee Shops
Co-located in the same strip centers as Publix in FL, GA, SC
Pharmacies (CVS / Walgreens)
Complement Publix Pharmacy with health & wellness retargeting
Gyms & Fitness
Hit health-conscious Publix shoppers between grocery trips
Bus Shelters & Urban Panels
Surround the store across Tampa, Orlando, Atlanta, Charlotte, Nashville
Related on DOOH Marketing
Retail Media DOOH →
Compare Publix to Kroger, Walmart, Whole Foods, Albertsons, Target and H-E-B.
Grocery DOOH Venue Type →
Specs, dwell time, audience benchmarks for grocery in-store screens.
CPG Case Study →
Real campaign results from a Southeast CPG brand running grocery DOOH.
DOOH in Miami →
City-level inventory in Publix's largest single market.
Build a Publix DOOH plan with real inventory
Get screen counts, CPMs and audience reach for any Publix-adjacent campaign — Florida, Georgia, the Carolinas and beyond.
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