DOOH Marketing
DOOH Advertising in Miami, FL
Nielsen DMA #18 · 1,756,920 TV homes. A live 30-mile plan around downtown Miami reaches 12,275 active digital screens delivering 3.83B monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Miami International Airport moved 55.9 million passengers in 2024 — the busiest international gateway in the country[14] — and none of them are commuting to an office. That's the thing about this market: the audience that matters most isn't sitting in rush-hour traffic, it's out at the beach, in a rideshare, at a bar, or wheeling luggage through a terminal, most hours of most days. Digital out-of-home (DOOH) is advertising built for exactly that kind of audience — the digital screens you pass in the real world, on highway billboards, at the gas pump, in gyms, bars, and airport terminals. It's the one format nobody skips, blocks, or mutes.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Miami right now.
Why Miami Matters
Miami is a global cruise and hospitality hub, and two of its biggest employers are headquartered inside the city itself: Royal Caribbean Group — the world's second-largest cruise line operator by passenger volume and an S&P 500 company[4] — and homebuilder Lennar Corporation, ranked 126th on the 2025 Fortune 500[5]. A short drive northwest in Miami's Health District, Jackson Memorial Hospital anchors Jackson Health System as the third-largest public hospital and third-largest teaching hospital in the United States[3] — a daytime workforce that supports office-lobby, doctor-office, and apartment-lobby screens on top of the tourist-facing inventory everyone thinks of first.
Two very different crowds reshape reach on the calendar: Ultra Music Festival packs downtown's Bayfront Park with 165,000 people on its main stage over three days each March[6], while Little Havana's Calle Ocho Festival — the largest Hispanic street festival in the country — draws more than a million visitors to a single stretch of SW 8th Street[7]. Both spike bar, casual-dining, and roadside-billboard reach in a tight geographic window instead of spreading evenly across the metro.
Day to day, 59.3% of city workers still commute by car alone, with a mean trip of 27.3 minutes[8] — long enough, and dense enough with gas stations and convenience stores, that roadside and pump-top screens catch the same commuters on a predictable loop, on top of the tourist and cruise traffic that never really stops.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Miami plan[1]. The radius legitimately reaches Miami Beach, Hialeah, Coral Gables, and the southern approach to Fort Lauderdale — that's the real sellable metro, not an error. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Miami plan[1] — the same corners you drive past on I-95, the Dolphin Expressway, and Biscayne Blvd. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Miami plan on 2026-07-04[1], with every screen counted once. The plan carries 12,275 active digital screens delivering 3,834,135,157 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 3,285 | 52,532,980 |
| Doctor Offices | 1,450 | 38,562,436 |
| Apartment Buildings | 983 | 119,323,947 |
| Convenience Stores | 712 | 74,741,119 |
| Urban Panels | 653 | 1,269,554,024 |
| Bars | 643 | 164,123,482 |
| Casual Dining | 640 | 206,715,749 |
| Gas Stations | 595 | 23,609,191 |
| Grocery | 513 | 363,492,261 |
| Movie Theaters | 365 | 69,358,839 |
| Office Buildings | 329 | 55,504,157 |
| Airports | 290 | 147,843,315 |
| Sports Venues | 257 | 23,846,496 |
| Digital Billboards | 241 | 524,142,314 |
| Gyms | 213 | 31,653,681 |
| Pharmacies | 178 | 27,036,505 |
| Bus Shelters | 160 | 43,310,084 |
| Hotels | 159 | 10,262,363 |
| Malls | 155 | 471,767,723 |
| Train Stations | 91 | 10,646,929 |
| Other venue types | 84 | 17,043,936 |
| Banks | 68 | 25,138,968 |
| Salons | 66 | 18,418,044 |
| Recreational | 66 | 14,427,730 |
| Rideshare / Taxi Top Displays | 45 | 26,326,755 |
| QSR | 34 | 4,752,129 |
| Total | 12,275 | 3,834,135,157 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Miami within the 1,756,920-home DMA.
Miami Billboard Sizes & Creative Formats
These are the actual screen dimensions running in the live Miami plan[1], counted as format instances rather than unique screens — a single Miami screen often accepts more than one creative dimension, which is why the rows below add up to more than the 12,275-screen total. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is mostly 16:9 landscape, with a meaningful 9:16 portrait block for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 16,907 |
| 560×160 | 7:2 | Landscape (digital bulletin ticker) | 4,918 |
| 1080×1920 | 9:16 | Portrait | 4,071 |
| 640×360 | 16:9 | Landscape (small-format) | 2,191 |
| 1024×768 | 4:3 | Landscape | 638 |
| 1400×400 | 7:2 | Landscape (spectacular) | 605 |
10,839 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
8,963 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
6,675 screens
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Format-instance counts (top table) and screen-support counts (cards above) are pulled from two separate live queries against the same plan and are not directly comparable — see the data-file notes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Miami?
You don't need a rate card or a six-figure budget to run out-of-home in Miami. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or a taxi-top display. You're never charged extra for a specific venue type; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Miami screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Miami screens?
Live on Miami screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 12,275 screens, zoomed in on the Miami landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — South Beach, Wynwood Walls, Bayfront Park, the arena, the ballpark, Vizcaya, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment-lobby screens a driver actually passes end to end.
Here are three of Miami's major arteries — plus the classic weekend getaway drive south to the Florida Keys, every bookable screen along all 168 miles of the US-1 Overseas Highway[15]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 North-South Spine (Miami, FL → Hollywood, FL, 19.8 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Miami plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route. The Overseas Highway getaway drive runs well beyond the metro, so it draws from its own dedicated Miami→Key West corridor plan [15] instead.
Screen Formats Active in Miami
Real photos of the screen formats running in the Miami plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
South Beach[2]
Art Deco hotels, packed sidewalk cafes, and Ocean Drive foot traffic around the clock — the single densest concentration of visitors in the market, and the toughest audience to reach any other way.
Wynwood[2]
The mural-covered arts district built around Wynwood Walls, now a bar-and-brewery corridor that pulls a young, out-and-about crowd well past dark.
Downtown Miami / Brickell[2]
The financial district's skyline, home to Miami's arts institutions and a dense office and condo tower workforce overlooking Biscayne Bay.
Little Havana[2]
The center of Cuban culture in Miami, anchored by Calle Ocho's cafes, cigar shops, and street festivals.
Coconut Grove[2]
Miami's oldest neighborhood — a laid-back, tree-lined bayfront district and home to the Vizcaya Museum and Gardens.
Suggested Campaigns for This Market
Tourism & hospitality reach
Airport, hotel-lobby, and South Beach corridor screens timed to snowbird season, cruise turnaround days, and convention traffic — reaching visitors while they're deciding where to eat and what to book.
Build this plan →
Nightlife & dining drive-to-store
Bar, casual-dining, and urban-panel screens concentrated in Wynwood, Brickell, and South Beach, geofenced to run heaviest during evening and weekend dayparts.
Build this plan →
B2B & corporate workforce
Office-building and apartment-lobby screens across the Brickell financial district and the Health District, reaching the daytime corporate and healthcare workforce.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Miami. Different brands and markets — same platform, same playbook.
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
+8%
Sales Lift
Seasonality — Beverage Brand
Read case study →
+41%
Website Conversion Lift
Increase Web Traffic — Sports Betting
Read case study →
Frequently Asked Questions About Miami DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Miami?
Miami DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Miami?
The live 30-mile Miami plan carries 12,275 active digital screens across venue types including rideshare/taxi TV, doctor's offices, apartment lobbies, convenience stores, urban panels, bars, casual dining, gas stations, grocery, and roadside digital billboards.
How many people can a Miami DOOH campaign reach?
The current Miami plan delivers roughly 3.83 billion monthly impressions across the metro, which sits in Nielsen DMA #18 with 1,756,920 TV homes.
How fast can a Miami DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Florida Markets
Plan a Miami Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Q6Y-iGs79m8), 30-mile radius around downtown Miami, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Greater Miami Convention & Visitors Bureau — Miami Neighborhoods guide (miamiandbeaches.com)
- [3] Wikipedia — Jackson Memorial Hospital
- [4] Wikipedia — Royal Caribbean Group
- [5] Wikipedia — Lennar
- [6] Wikipedia — Ultra Music Festival
- [7] Wikipedia — Calle Ocho Festival
- [8] Data USA — Miami, FL (U.S. Census ACS 2024 commute data)
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings
- [11] Mapbox Directions API — driving route geometry for the I-95, Dolphin Expressway (SR-836), and Palmetto Expressway (SR-826) corridors, pulled 2026-07-04
- [12] Wikipedia — Kaseya Center
- [13] Wikipedia — LoanDepot Park
- [14] Wikipedia — Miami International Airport
- [15] Goldfish DOOH Planning API — dedicated Miami→Key West Overseas Highway route-corridor plan (code mnwAcOmWV6E), 168-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
Get Your Ad on Miami Screens
Every screen in the Miami market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Miami Screens