DOOH Marketing

Retail Media DOOH Advertising

The in-store screen opportunity: reach shoppers at point of purchase inside America's biggest retailers.

Why DOOH Works for Retail Media

Retail media is the fastest-growing segment in advertising, and DOOH is its physical-world counterpart. In-store screens at major retailers like Walmart, Target, Kroger, and Whole Foods reach shoppers during active shopping trips — the moment when brand decisions are being made. Unlike digital retail media (sponsored search, display ads on retailer websites), in-store DOOH creates a physical presence that influences the entire shopping journey, from entrance to aisle to checkout. This is point-of-purchase advertising at its purest: your brand, on a screen, feet from the shelf where your product sits. The conversion path is measured in steps, not clicks.

Best Venue Types

GroceryMallsConvenience StoresPharmacies

Audience Mindset

Shoppers inside retail environments are in active purchase mode. In-store screens influence brand selection at the final decision point.

Where This Vertical Runs

Retail Media DOOH Environments

Grocery digital out-of-home screen — Grocery

Pharmacies digital out-of-home screen — Pharmacies

Convenience Store digital out-of-home screen — Convenience Store

Malls digital out-of-home screen — Malls

Grocery digital out-of-home screen — Grocery

Pharmacies digital out-of-home screen — Pharmacies

Retail Media Case Studies & Benchmarks

Drive Sales

+26% Sales Lift

Venues: Convenience Stores, Gas Stations, Grocery, Pharmacies

Retail — Store Remodel Campaign

+6.51% Store Visitation Lift

Venues: Billboards, Gyms, Gas Stations, Salons

CPG — Hair Care Brand

+47% Awareness Lift

Venues: Billboards

Lottery

+21% Ticket Sales Lift

Venues: Convenience Stores, Gas Stations, Liquor Stores, Grocery

Retailer DOOH Networks

Reach 240 million weekly Walmart shoppers with in-store DOOH.

Reach Target's affluent, style-conscious shoppers with in-store DOOH.

Reach 60 million weekly Kroger shoppers across America's largest supermarket chain.

🥗Whole Foods

Reach health-conscious, high-income Whole Foods shoppers with premium in-store DOOH.

Reach Albertsons shoppers across Safeway, Vons, Jewel-Osco, and 20+ banners.

Reach Publix shoppers across the Southeast's most trusted supermarket.

Reach H-E-B shoppers across Texas's most beloved grocery chain.

Top Markets for Retail Media Campaigns

Dallas, TX Seattle, WA San Francisco, CA Minneapolis, MN Brooklyn, NY Queens, NY Riverside, CA San Juan, PR

Learn More

DOOH Advertising Guide All Industries All Venue Types

Plan a Retail Media DOOH Campaign

Get platform access and reach your audience where they live, work, and shop.

DOOH Marketing — Plan & Buy Digital Out-of-Home Across 1M+ ScreensProgrammatic DOOH for Modern Media Buyers35+ Venue Types, Launch in Under 24 HoursDOOH Marketing is the operating layer for digital out-of-home media buying. Plan, buy, and measure campaigns across more than one million screens spanning gas stations, grocery, gyms, bars, billboards, bus shelters, urban panels, taxi tops, doctors' offices, and 25+ other venue types. Built on the Goldfish Ads platform, our buyers launch programmatic DOOH campaigns in under 24 hours with venue-level targeting, POI radius geofencing, third-party audience overlays, and full transparency into publisher, slot, and CPM.Used by national restaurant chains, financial services brands, alcohol and beverage marketers, political campaigns, and DTC challengers — see live campaign maps, screen inventory, case studies, and city-level reach in the menu above. Please enable JavaScript to view the interactive site.