Catalog · 27 packages · MAGV framework
Every package is built on our MAGV framework — Moment × Audience × Geography × Vertical — and ships with a measurement option (foot-traffic lift, brand lift, sales lift, tune-in, or device-ID passback retargeting) at qualifying spend. Three tiers on every card.
Single market, single moment. Prove the mechanic, get measurement baseline.
DMA-level. Two waves, 4–6 venue types, measurement standard.
Multi-DMA rollout with market weighting. Full MAGV stack + measurement + retargeting.
Programmatic takeovers reserved in each of the 17 state windows. Countdown → live-swap → last-day creative, on rails. Book by state or as a rolling 45-day multi-state flight.
Creative pegged to Prime Day (Jul 8–11), Walmart Deals, and Target Circle Week. 54% of shoppers hit summer promos before school-supply season proper (NRF).
Final 14 days before each district's first day, synced through a 'First Bell Sync' data layer so creative flips per market. Southern markets fire late July; NYC/Chicago fire early September.
3–5 mile geofence around a brand's top-100 retail doors. Industry precedent: a CPG proximity flight around top Target stores returned +42% incremental visit lift on exposed devices (industry case: Nestlé / Starbucks Vertuo via AdOmni).
Heavy-up flight sized to the $173-per-child spend spike Deloitte tracks in the first two weeks of August. Evening + weekend daypart concentration.
Arterial highway boards + gas-station TV on the actual school-commute routes. Dayparted 7–9am and 2–5pm, when parent frequency runs 2–3x baseline.
Campus-adjacent panels, urban transit, grocery + EV charging near student housing across the top 50 college markets. One-shot brand exposure to 17M returning students.
Early-to-mid August flight targeting screens near school-district offices, office-supply retailers, and coffee/lunch panels. Appreciation-tone creative outperforms discount framing here.
Pharmacy, grocery, and bank-adjacent inventory with gifting-framed creative. Vistar sizes grandparents as one of the most underrated BTS wallets; average $200+ per grandchild.
Mall interiors, gyms, cinema lobbies, campus corridors. Creator-style vertical loops designed to be filmed and reposted — DOOH exposure primes social notice by 87% (Ocean Outdoor/Neuro-Insight).
In-language creative on community retail corridors — Hispanic grocery, Asian shopping plazas, HBCU-adjacent panels. Enrollment- and public-program-friendly, appropriate for school-district and health-department buyers.
Colleges, community colleges, trade schools. High-school-adjacent malls, transit, commuter fuel. Pair DMA-wide awareness with a deposit-deadline flight; measurement via device-ID passback to the applications page.
$13.7B K-12 + $22.8B college electronics spend (NRF 2026). Value / trade-in / student-plan messaging in a 2-mile fence around big-box, campus tech stores, and Apple/Best Buy.
July apparel/footwear card spend ran +9.5% YoY, the strongest month since December 2024 (J.P. Morgan/Chase). Mall + outlet corridors with 'fit check' creative.
'Dinner solved' commute-daypart creative. Contextual to time-of-day and weather where inventory supports it. Highway + gas TV + grocery + drive-thru-adjacent.
Student checking, 529 plans, cash-back cards, buy-now-pay-later. Campus + bank-branch proximity + parent commute corridors. Layer FICO/income CBG indices for conquest markets.
August physicals and immunization deadlines. Pharmacy + grocery + pediatric-adjacent inventory. Health-system, urgent-care, and vision buyers all fit here.
Family titles land in August windows; campus streaming and college-plan promos land in September. Tune-in measurement available via device-ID passback for smart-TV attribution.
Teen-driver season. 'School's back — slow down' safety framing works as a co-brand with dealers, insurers, or state DOTs. Highway + school-zone-adjacent panels.
Grocery point-of-sale screens, c-store cooler doors, and pump-top gas TV. Sales-lift measurement available against retailer POS data for qualifying flights.
Auto-updating 'days until first bell' spectacular per market, on iconic screens. Sponsorable — the sponsor lives inside the countdown, not next to it. Runs for 4 weeks per market.
Creative displays the actual local school-supply list (top 5 items) with sponsor pricing beside each. Different creative per district. Runs late July through mid-August.
Playful A+/A/B+ grading creative rotating headlines by daypart ('A+ for surviving car line'). Community-tone brand fame play, no discount, no CTA fatigue.
Mall and plaza screens rendered as a giant 'First Day of School 2026' photo backdrop with the sponsor baked into the frame. Built for organic sharing — the photo is the CTA, no scan code needed.
High-school-stadium-adjacent panels + sporting-goods retail on Friday game days, September through October. Regional QSR, telco, insurance, and dealer verticals convert here.
Sponsored community teacher shout-outs on local digital billboards. Local-news pickup rate on these is high; PR-ready and reusable for the sponsor's own social channels.
Device-ID passback retargets exposed audiences into mobile, display, and CTV. DOOH + CTV pairing has returned 3.4x higher web-visit rates than DOOH alone (AdOmni + LiveRamp cross-channel study). AMAP BTS segments (K-12 households, college-bound, value-seekers) are available in The Trade Desk via LiveRamp/Eyeota.
The framework
The trigger. Tax-free window, Prime Day, first-bell countdown, move-in weekend.
Parent, student, teacher, grandparent — each with its own dayparts and venues.
DMA, corridor, 3-mile store fence, campus polygon, or per-district first-bell overlay.
Retail, telco, apparel, QSR, banking, health, auto — each with its own creative rules.
From the live gallery
A live sample from the creative gallery — filtered to the retail, education, telco, apparel, restaurant, and sporting-goods categories the packages above target. Every asset was uploaded and served through our platform.
Source: live creative gallery on doohmarketing.com/creatives. Not staged, not AI-generated.
Real outcomes, real campaigns
Each card links to the full case study on this site. Metrics shown are the headline number as published on that case study — nothing restated, nothing inflated.
Tell us the market and the moment. We'll return the priced flight in one business day.
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