DOOH Marketing
DOOH Advertising in El Paso, TX
Nielsen DMA #89 (El Paso-Las Cruces) · 385,080 TV homes. A live 30-mile plan around downtown El Paso — anchor city of the second-largest binational metro on the U.S.-Mexico border — carries 1,895 active digital screens delivering 339.6M monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
El Paso runs on repetition: the same commuters filling up at the same corner, the same soldiers rolling through Fort Bliss's gates, the same shoppers crossing between two countries without ever leaving one metro area. That rhythm is exactly what digital out-of-home (DOOH) is built to catch — advertising on the screens people already pass on the way to work, the pharmacy, or lunch, in a format nobody skips, mutes, or scrolls past.
Goldfish Ads makes it easy to buy into that rhythm: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, launching in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in El Paso right now.
Why El Paso Matters
Start with the official numbers: the city itself counted 678,815 residents at the 2020 census[3], and the El Paso County metro totals 868,859[4] — the most populous city in West Texas[3]. Now pair that with Ciudad Juárez just across the Rio Grande and the picture changes: together they form the second-largest binational metro on the entire U.S.-Mexico border, a combined population topping 2.4 million and, by one measure, the largest bilingual, binational workforce in the Western Hemisphere[15]. Goldfish inventory here is strictly the U.S. side — the 30-mile plan doesn't cross the border — but it's worth knowing what audience this metro actually sits inside of.
Three-quarters of the workforce — 75.4% — drives alone to work, with a mean commute of just 23.4 minutes[5], short enough that the same drivers pass the same gas station and grocery lot most days of the week. The region's largest employer isn't a company at all: Fort Bliss, a 1.12-million-acre Army post, employed an estimated 126,997 people and added at least $27.9 billion to the Texas economy in 2023[6]. UTEP backs that up with a record 26,297 students enrolled for fall 2025[9], Marathon Petroleum runs a roughly 133,000-barrel-a-day refinery employing about 400 people three miles east of downtown[7], and El Paso Electric — based at Stanton Tower downtown — employs about 1,100 people serving 437,000 customers across west Texas and southern New Mexico[8].
Two dates move the calendar: the Tony the Tiger Sun Bowl, played every December since 1935 and once drawing a record 54,021 fans to Sun Bowl Stadium[11], and Chalk the Block, the Southwest's largest free public arts festival, which fills downtown's Arts District with 45,000 people and about 200 artists every year[20] — both windows where bar, casual-dining, and downtown screen density spikes.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile El Paso plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the El Paso plan[1] — the same corners you drive past on I-10, the Patriot Freeway, and Loop 375. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile El Paso plan on 2026-07-05[1], with every screen counted once. The plan carries 1,895 active digital screens delivering 339,616,531 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Doctor Offices | 335 | 10,777,146 |
| Gas Stations | 272 | 3,232,707 |
| Movie Theaters | 265 | 15,746,885 |
| Grocery | 258 | 101,885,132 |
| Bars | 225 | 51,284,556 |
| Sports Venues | 125 | 15,053,208 |
| Casual Dining | 109 | 44,037,086 |
| Rideshare / Taxi TV | 55 | 43,498 |
| Gyms | 50 | 7,243,641 |
| QSR | 35 | 5,407,607 |
| Digital Billboards | 32 | 55,625,187 |
| Other venue types | 29 | 3,945,916 |
| Convenience Stores | 28 | 1,208,394 |
| Office Buildings | 24 | 4,156,401 |
| Malls | 9 | 8,426,091 |
| Pharmacies | 9 | 237,564 |
| Apartment Buildings | 8 | 440,938 |
| Liquor Stores | 8 | 187,851 |
| Recreational | 7 | 2,238,315 |
| Airports | 6 | 7,504,616 |
| Banks | 6 | 933,792 |
| Total | 1,895 | 339,616,531 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown El Paso within the 385,080-home El Paso-Las Cruces DMA.
El Paso Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live El Paso plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait and a handful of wide banner-strip and spectacular formats.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 1,485 |
| 1080×1920 | 9:16 | Portrait | 141 |
| 728×90 | 364:45 | Landscape (banner strip) | 26 |
| 970×90 | 97:9 | Landscape (banner strip) | 19 |
| 1400×400 | 7:2 | Landscape (spectacular) | 17 |
| 840×400 | 21:10 | Landscape | 15 |
1,531 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
1,384 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
963 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 1,703 of the 1,895 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in El Paso?
You don't need a rate card or a six-figure budget to run out-of-home in El Paso. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a doctor's-office TV, or a bar screen. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on El Paso screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on El Paso screens?
Live on El Paso screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 1,895 screens, zoomed in on the El Paso landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Sun Bowl Stadium, the ballpark downtown, the airport, Franklin Mountains, the Union Plaza District, and the County Coliseum.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[21], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, grocery stores, bars, and casual-dining spots a driver actually passes end to end.
Here are three of El Paso's major arteries — the I-10 spine through downtown, the Patriot Freeway running north toward Fort Bliss, and Loop 375 tracing the border out to the Lower Valley. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-10 Border Highway Spine (Anthony, TX → Socorro, TX, 36.1 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile El Paso plan [1] against Mapbox driving geometry [21], counting each screen within the listed buffer of the route.
Screen Formats Active in El Paso
Real photos of the screen formats running in the El Paso plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Kern Place[16]
A historic west-side subdivision platted starting in 1914 by developer Peter E. Kern, sitting just east of UTEP and north of downtown. Its Cincinnati Entertainment District packs bars and restaurants into a walkable strip that draws steady evening foot traffic.
Union Plaza District[17]
Downtown's nightlife anchor, built around a Saturday farmers market and artist market on Anthony Street, the loft-and-retail development known as The Mix, and the historic El Paso Union Depot. Bars, galleries, and restaurants sit tight against each other here.
Mission Valley[18]
El Paso's oldest ground, anchored by Ysleta Mission — a permanent structure since 1682 and the oldest continuously operating parish in Texas. A historic, lower-density corridor along the metro's eastern edge.
El Segundo Barrio[19]
A border-adjacent neighborhood nicknamed the "other Ellis Island" — the entry point for Mexican immigrant families since the 1880s and El Paso's second-oldest historic district, still known today for its Chicana/o murals.
Suggested Campaigns for This Market
Grocery / retail drive-to-store
Grocery, gas-station, and convenience-store screens along the daily commute — the market's single biggest venue category and a fit for any brand that wants repeat exposure on the same drive to work.
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Fort Bliss & healthcare workforce reach
Doctor-office, office-building, and gym screens geofenced around Fort Bliss and the UTEP-adjacent medical corridor, where the region's largest employer base moves through daily.
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Gameday & downtown event surround
Bar, casual-dining, and sports-venue screens concentrated around Sun Bowl Stadium and Southwest University Park during Miners football and Chihuahuas games, plus downtown during Chalk the Block weekend.
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Sports & Entertainment Footprints
Sun Bowl Stadium[10]
UTEP currently lists a 45,971-seat capacity — home of UTEP Miners football and the annual Sun Bowl since the stadium opened in 1963.
Southwest University Park[12]
A 7,500-fixed-seat ballpark (9,500-10,000 with berm and party-deck sections) that has hosted the Pacific Coast League's El Paso Chihuahuas since it opened in 2014.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in El Paso. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
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+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About El Paso DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, doctor's-office TVs, gyms, bars, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in El Paso?
El Paso DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in El Paso?
The live 30-mile El Paso plan carries 1,895 active digital screens across venue types including doctor's offices, gas stations, movie theaters, grocery stores, bars, and casual dining, plus roadside digital billboards.
How many people can an El Paso DOOH campaign reach?
The current El Paso plan delivers roughly 339.6 million monthly impressions across the metro, which sits in Nielsen DMA #89 (El Paso-Las Cruces) with 385,080 TV homes.
How fast can an El Paso DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Texas Markets
Plan an El Paso Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code wqoMb23VNXM), 30-mile radius around downtown El Paso (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (El Paso-Las Cruces market, rank 89, 385,080 TV homes)
- [3] Wikipedia — El Paso, Texas (2020 U.S. Census population 678,815; 23rd-most-populous city in the U.S.; sixth-most-populous in Texas; most populous city in West Texas)
- [4] Wikipedia — El Paso metropolitan area (2020 U.S. Census MSA population 868,859)
- [5] Data USA — El Paso, TX (U.S. Census ACS commute data: 75.4% drove alone, 11.6% carpooled, 8.89% worked at home, mean commute 23.4 minutes)
- [6] Wikipedia — Fort Bliss (1.12 million acres; largest installation in Army Forces Command, second-largest in the Army overall; headquartered in El Paso, Texas; employed 126,997 individuals and contributed at least $27.9 billion to the Texas economy, 2023 estimate)
- [7] Marathon Petroleum Corporation — El Paso Refinery fact sheet (approximately 133,000 barrels-per-calendar-day crude capacity; approximately 400 employees; located approximately three miles east of downtown El Paso)
- [8] Wikipedia — El Paso Electric (based at Stanton Tower in downtown El Paso; approximately 1,100 employees; serves approximately 437,000 customers across west Texas and southern New Mexico; privately held since a July 2020 sale to the JPMorgan-advised Infrastructure Investments Fund; formerly NYSE: EE)
- [9] UTEP Newsfeed — "UTEP Enrollment Surpasses 26,000 for First Time in History" (fall 2025 census enrollment of 26,297)
- [10] Wikipedia — Sun Bowl (stadium) (UTEP currently lists capacity as 45,971; opened September 21, 1963; home of UTEP Miners football and the annual Sun Bowl college football game)
- [11] Wikipedia — Sun Bowl (game) (first played 1935, first college matchup 1936; officially the Tony the Tiger Sun Bowl since 2019; largest recorded attendance 54,021, Notre Dame vs. Miami (FL), 2010)
- [12] Wikipedia — Southwest University Park (7,500 fixed seats plus berm and party-deck standing-room sections, 9,500-10,000 total capacity; opened April 28, 2014; home of the El Paso Chihuahuas, Pacific Coast League)
- [15] Wikipedia — El Paso-Juárez (combined binational population over 2.4 million; second-largest conurbation on the U.S.-Mexico border after San Diego-Tijuana; largest bilingual, binational workforce in the Western Hemisphere; $81.88 billion in cross-border trade in 2018)
- [16] Wikipedia — Kern Place (historic subdivision, construction began November 1914 under developer Peter E. Kern; lies east of UTEP and north of downtown; home to the Cincinnati Entertainment District)
- [17] PODS — "10 Best El Paso Neighborhoods for Your New Sun City Life" (Union Plaza District: Saturday Farmers Market and Downtown Artist Market on Anthony Street, The Mix loft/retail development, El Paso Union Depot)
- [18] Wikipedia — Ysleta Mission (permanent structure established 1682; oldest continuously operating parish in the state of Texas; Ysleta community recognized as the oldest in Texas)
- [19] Wikipedia — El Segundo Barrio (situated in southern El Paso near the U.S.-Mexico border; called the "other Ellis Island"; entry point for Mexican immigrant families since the 1880s; El Paso's second historic neighborhood; noted for Chicana/o murals)
- [20] Visit El Paso — Chalk the Block ("the largest FREE three-day public arts festival in the Southwest region," about 200 participating artists, drawing 45,000 people annually, Downtown Arts District)
- [21] Mapbox Directions API — driving route geometry for the I-10, US-54, and Loop 375 corridors, pulled 2026-07-05
Get Your Ad on El Paso Screens
Every screen in the El Paso market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on El Paso Screens