Business & B2B — Manhattan
Hudson Yards Corporate Campus DOOH
Hudson Yards is Manhattan's newest corporate campus and its most concentrated: BlackRock, KKR, Wells Fargo, Coach, L'Oréal, Meta, and 40+ other HQs share a single 28-acre footprint. DOOH here reaches an audience that's otherwise almost impossible to isolate.
344
Live screens in plan
5
Venue types
4
Dayparts
Manhattan
Borough
Live inventory map
Every screen in the Hudson Yards plan
This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code lpLeUqK1Kqg — 344 real digital screens available today across Hudson Yards.
Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.
The audience
40+ HQs, one campus, one buy
Unlike traditional Midtown, Hudson Yards is a self-contained walking loop. Employees move between 30 Hudson Yards, 55 Hudson Yards, 10 Hudson Yards, The Shops mall, and the No. 7 train through a predictable set of plazas — the Vessel, the High Line entrance, and the retail atrium — that are all glass-fronted DOOH real estate.
Addressable scale
~65k daily workers on-campus; 24M annual visitors through The Shops at Hudson Yards.
The play
How we execute the buy
The Vessel and Public Square plaza deliver massive dwell time — visitors spend 30-90 minutes on the plaza on average. Large-format digital there compounds frequency at very low incremental cost.
Add digital street furniture along 10th Avenue between 30th and 34th, and inside the 34 St–Hudson Yards subway station, to catch the workforce inbound and outbound.
For B2B SaaS, financial services, and luxury brands, Hudson Yards is one of the few places you can buy 'HQ employees of BlackRock' as a media unit without ABM plumbing.
Formats in the mix
Screens that carry the message
- ›Digital spectaculars around the Vessel
- ›The Shops interior digital
- ›34 St–Hudson Yards subway screens
- ›Office-tower lobby screens (30 & 55 Hudson Yards)
How we measure
KPIs we track for this play
- ›On-target reach vs. named-HQ employee lists
- ›Weekend tourist reach (for CPG/luxury)
- ›Site visits from 10001 / 10018 zips
- ›Awareness lift in target-account survey panel
FAQ
Questions buyers ask about Hudson Yards
- Is DOOH inside The Shops at Hudson Yards a separate buy?
- Yes — the retail center's digital network is operated by Related and sold direct or through select SSPs. Combined with the outdoor Vessel-facing screens, it makes Hudson Yards a two-buy campus.
- Can we target the office towers individually?
- Not by tower on a single kiosk, but the campus footprint is so compact that a Vessel + Public Square buy delivers meaningful frequency to workers of any specific HQ within 5 business days.
- What's the cost range for a Vessel-adjacent flight?
- Programmatic DOOH on Hudson Yards inventory generally clears at $14-$26 CPM. A full direct-sold Vessel-facing spectacular week runs mid-five-figures.
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The full playbook
See all 73 New York DOOH media strategies in one place
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