Can we target only during lunch hours to save budget?

Yes — programmatic DOOH lets you flight the exact 11:30 AM–1:30 PM window. Expect to pay a 15-25% premium per impression, but effective CPM against the target profile drops sharply.

Is Grand Central Terminal itself available for DOOH?

Yes, via the MTA / Outfront Media network. Vanderbilt Hall, the main concourse digital screens, and the 42nd/Lexington entrance screens all sell programmatically and direct.

How does Midtown lunch DOOH compare to CTV for reaching execs?

CTV reaches execs on the couch at night when they're in leisure mode. Midtown DOOH reaches them in work mode, on the way to a decision. The two combine well — CTV for narrative, DOOH for last-mile activation.

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Business & B2B — Manhattan

Midtown Executive Lunch Hour DOOH Advertising

Two hours a day, Midtown Manhattan becomes a walking city of C-suite and VP+ professionals. A dayparted DOOH buy across Bryant Park, Grand Central, and Rockefeller Center serves them 4-7 impressions per lunch — on foot, phone-down, receptive.

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2,097

Live screens in plan

Venue types

Dayparts

Manhattan

Borough

Live inventory map

Every screen in the Midtown Lunch Hour plan

This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code -Xj09sJLXeU — 2,097 real digital screens available today across Midtown Manhattan.

Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.

The audience

Fortune 500 execs, at street level, phones down

Midtown holds more Fortune 500 headquarters and Am Law 100 offices per square mile than anywhere else on Earth. During the lunch window, that workforce steps outside, walks to Sweetgreen / Sarabeth's / Le Pain, and becomes reachable in a way LinkedIn simply can't match.

C-suite / SVPLaw firm partnersEnterprise sales targetsBig-4 consultingExecutive assistants (gatekeepers)Financial advisors

Addressable scale

~1.2M workers in Midtown; peak lunch-hour street density hits 45k pedestrians/hour on 6th Avenue.

The play

How we execute the buy

Concentrate the buy on the 11:30 AM–1:30 PM window and the three magnet zones: Bryant Park perimeter, Grand Central's Vanderbilt / 42nd Street exits, and Rockefeller Center's 5th/6th Avenue plazas.

Use digital urban panels and LinkNYC kiosks rather than large-format billboards — the audience is on the sidewalk, not in a car. Adding one or two rooftop spectaculars visible from Bryant Park lawn seating amplifies frequency for a modest premium.

Pair with a targeted 3rd-party overlay (Fortune 500 employer, C-suite title, HHI $500k+) so programmatic impressions served in the tail hours still qualify to the right individual.

Formats in the mix

Screens that carry the message

›LinkNYC kiosks
›Digital urban panels
›Office lobby screens (Captivate network)
›Rooftop spectaculars over Bryant Park
›Grand Central Terminal digital

How we measure

KPIs we track for this play

›Executive-title on-target reach
›Frequency per exec across the lunch window
›Meeting-request lift for targeted accounts
›Brand-tracker awareness in the Am Law 100 / F500 segment

FAQ

Questions buyers ask about Midtown Lunch Hour

Can we target only during lunch hours to save budget?: Yes — programmatic DOOH lets you flight the exact 11:30 AM–1:30 PM window. Expect to pay a 15-25% premium per impression, but effective CPM against the target profile drops sharply.
Is Grand Central Terminal itself available for DOOH?: Yes, via the MTA / Outfront Media network. Vanderbilt Hall, the main concourse digital screens, and the 42nd/Lexington entrance screens all sell programmatically and direct.
How does Midtown lunch DOOH compare to CTV for reaching execs?: CTV reaches execs on the couch at night when they're in leisure mode. Midtown DOOH reaches them in work mode, on the way to a decision. The two combine well — CTV for narrative, DOOH for last-mile activation.

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Keep exploring

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The full playbook

See all 73 New York DOOH media strategies in one place

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