Business & B2B — Manhattan
Reach Javits Center Conference Attendees with DOOH
Turn the Javits Center's 2M+ annual expo attendees into a captive B2B audience the moment they step outside — with LinkNYC, digital urban panels, and 7-train egress screens synchronized to your show dates.
388
Live screens in plan
5
Venue types
3
Dayparts
Manhattan
Borough
Live inventory map
Every screen in the Javits Center plan
This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code Q5Jd4XOazPU — 388 real digital screens available today across Hudson Yards / Hell's Kitchen.
Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.
The audience
The people who sign the checks — mid-conference, mid-decision
The Javits Center hosts the largest B2B trade shows on the East Coast — NRF Big Show, ISC East, ICFF, Vision Expo, PhotoPlus, and dozens more. Attendees are decision-makers actively evaluating vendors, comparing demos, and building shortlists. They walk past a predictable set of digital displays every morning, every lunch, and every evening for 3-5 days straight.
Addressable scale
2M+ annual attendees across 175+ events; peak show days deliver 30-80k unique visitors in a single day.
The play
How we execute the buy
Layer a synchronized buy across LinkNYC kiosks, digital bulletins, and urban panels within a 3-block radius of Javits — with heavy activation on the 34th Street–Hudson Yards 7-train exit corridor and the West Side Highway crosswalks used by shuttle buses.
Time flights to the published Javits show calendar. A 3-5 day burst around a target expo delivers 15-25 impressions per attendee — enough to move brand recall from noise to shortlist.
For sponsors and exhibitors, this is a force-multiplier for your booth spend: attendees see your creative before they walk the floor, again at lunch, and one more time on the way out. The last impression frames the follow-up email.
Formats in the mix
Screens that carry the message
- ›LinkNYC 55" street kiosks
- ›Digital urban panels (bus shelters)
- ›Wallscape spectaculars along the West Side
- ›Digital transit screens inside 34 St–Hudson Yards
How we measure
KPIs we track for this play
- ›On-target reach vs. registered attendee list
- ›Frequency per attendee over show days
- ›Booth traffic lift (badge-scan match-back)
- ›Post-show branded search lift
FAQ
Questions buyers ask about Javits Center
- How far in advance should we book DOOH around Javits?
- Programmatic inventory can be activated 24-48 hours before a show, but premium LinkNYC and urban-panel placements around Javits sell out 3-6 weeks ahead of tier-1 expos like NRF Big Show. Lock in flights as soon as your exhibit is confirmed.
- Can we target specific expo attendees, not just the general Javits crowd?
- Yes. We pair the geofence around Javits with 3rd-party audience overlays — job title, seniority, industry — so a fintech vendor at Money 20/20 isn't paying to impress apparel buyers at Coterie.
- What's the typical CPM range?
- LinkNYC and premium urban panels around Javits run $12-$22 CPM programmatically, $18-$35 on direct guarantees. Wallscape spectaculars along the West Side are quoted per week and start around $45k.
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The full playbook
See all 73 New York DOOH media strategies in one place
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