Can we advertise inside the Oculus itself?

Yes — Westfield operates a large digital network inside the Oculus with formats ranging from single 55" panels to synchronized column arrays. It's premium inventory and books 4-8 weeks out for major flights.

Is dayparting really necessary or can we run 24/7?

For finance-vertical B2B, dayparting is table stakes. The 6:30-9:30 AM audience is 4-6x more valuable per impression than the midday tourist crowd. Running 24/7 dilutes your effective CPM by ~60%.

How do we measure results for a B2B FiDi buy?

Match served impressions to a target-account list via mobile device IDs, then track site visits, demo requests, and pipeline lift against a matched control group. We provide the measurement plan as part of the buy.

← Back to all 30 NYC DOOH strategies

Business & B2B — Manhattan

Reach the Wall Street & FiDi Morning Finance Crowd

300,000+ finance professionals pour into a 12-block area every weekday morning. A tightly-dayparted DOOH buy on the NYSE / Oculus / Fulton Center screens puts your brand in front of them at the exact moment they're most alert and most reachable.

Request Platform Access All NYC strategies

633

Live screens in plan

Venue types

Dayparts

Manhattan

Borough

Live inventory map

Every screen in the Wall Street / FiDi plan

This is not a mock-up. The map below is powered by the live Goldfish Ads inventory for campaign code 5sgg4RLuhsI — 633 real digital screens available today across Financial District.

Data source: Goldfish Ads live inventory API · Filters and venue types are interactive inside the map.

The audience

Institutional capital, on foot, before market open

The Financial District's morning rush is the densest concentration of financial services decision-makers on the planet. Bulge-bracket bankers exiting the Fulton Center, hedge fund PMs cutting across Broad Street to their offices, fintech product leads streaming out of the Oculus — all inside a 7-minute window between the PATH pulse and the NYSE opening bell.

Investment bankersHedge fund PMsFintech executivesInstitutional investorsCompliance & legalM&A advisors

Addressable scale

~300k daily commuters through Oculus + Fulton Center; ~$25T of daily NYSE volume is directed from offices inside this footprint.

The play

How we execute the buy

Buy the 6:30-9:30 AM window exclusively. Outside those three hours the audience thins to tourists and Sunday-brunch crowds — no self-respecting fintech CMO should pay for that.

Anchor the plan on the Oculus (WTC Transportation Hub), Fulton Center, and the digital street furniture along Broadway from Wall to Cortlandt. Add a Broad Street panel or two if you want the NYSE-adjacent halo effect for press pickup.

Overlay 3rd-party B2B audience data (finance vertical, C-suite, VP+) via programmatic DOOH so impressions served outside the daypart still filter for the right individual profile at the household or workplace level.

Formats in the mix

Screens that carry the message

›Oculus interior digital
›Fulton Center transit screens
›Digital urban panels along Broadway
›Office lobby screens in 1 WTC, Brookfield Place, 200 West

How we measure

KPIs we track for this play

›Daypart-weighted on-target reach
›Job-title match rate (via 3rd-party overlay)
›Site visits from FiDi zip codes
›Meeting-request lift from targeted accounts

FAQ

Questions buyers ask about Wall Street / FiDi

Can we advertise inside the Oculus itself?: Yes — Westfield operates a large digital network inside the Oculus with formats ranging from single 55" panels to synchronized column arrays. It's premium inventory and books 4-8 weeks out for major flights.
Is dayparting really necessary or can we run 24/7?: For finance-vertical B2B, dayparting is table stakes. The 6:30-9:30 AM audience is 4-6x more valuable per impression than the midday tourist crowd. Running 24/7 dilutes your effective CPM by ~60%.
How do we measure results for a B2B FiDi buy?: Match served impressions to a target-account list via mobile device IDs, then track site visits, demo requests, and pipeline lift against a matched control group. We provide the measurement plan as part of the buy.

Related NYC plays

More New York micro-markets

Business & B2B

Midtown Lunch Hour

Two hours a day, Midtown Manhattan becomes a walking city of C-suite and VP+ professionals. A dayparted DOOH buy across Bryant Park, Grand Central, and Rockefeller Center serves them 4-7 impressions per lunch — on foot, phone-down, receptive.

Business & B2B

Silicon Alley

Silicon Alley concentrates NYC's tech workforce into a 14-block corridor between Union Square and Herald Square. Digital bus shelters, newsstands, and LinkNYC kiosks along 5th and 6th Avenues catch them at coffee, lunch, and standup breaks.

Business & B2B

Hudson Yards

Hudson Yards is Manhattan's newest corporate campus and its most concentrated: BlackRock, KKR, Wells Fargo, Coach, L'Oréal, Meta, and 40+ other HQs share a single 28-acre footprint. DOOH here reaches an audience that's otherwise almost impossible to isolate.

Keep exploring

B2B DOOH marketing Banking & finance vertical Programmatic DOOH DOOH targeting explained

The full playbook

See all 73 New York DOOH media strategies in one place

← Back to DOOH Media Strategies New York

Ready to run Wall Street / FiDi?

Get access to the Goldfish Ads platform and start planning inventory in minutes.