DOOH Marketing

EV Charging Stations DOOH Advertising

Fastest-growing venue type in DOOH. Dwell time 20–45 minutes (Level 2 chargers). Screen attention is very high — charging is low-stimulation, the screen is often the only stimulus. CPMs will increase as network grows; early buyers have pricing advantage.

Who You Reach

EV owners — HHI $100K+, early adopters, tech-literate, sustainability-oriented

Best Verticals

AutomotiveTechPremium CPGHome ImprovementFinancial Services

Format & Specs

Charger-mounted LCD, adjacent digital panel

Dwell time: 20–45 minutes

Why This Venue

EV charging is the DOOH venue type of the future. Affluent (HHI $100K+), educated, tech-forward audience. Charging sessions create dwell times that rival gyms and airports — but in a one-to-one, distraction-free setting.

Strategic Insight

Currently undersupplied relative to demand. CPMs will increase as networks grow and advertisers discover the format. Early buyers have a pricing advantage that won't last.

Top Markets for EV Charging Stations DOOH

Dallas, TX Seattle, WA San Francisco, CA Minneapolis, MN Brooklyn, NY Queens, NY Riverside, CA San Juan, PR

Industries That Buy EV Charging Stations

Automotive Banking & Finance

Learn More

DOOH Advertising Guide All Venue Types Browse All Cities

Related on the Goldfish Taxonomy

Continue Down the Path-to-Purchase

Retail · OpenOOH 201

Adjacent venues

Gas Stations

Drivers during 3–5 min fuel stops — broadest demographic reach in DOOH

Malls

Shoppers in active purchase mode, skews female 25–54, family households

Grocery Stores

Primary household shoppers, 15–25 min dwell, active purchase intent

Plan & build

Programmatic DOOH

How DSP/SSP routing works across this inventory.

Direct vs Programmatic

When to buy direct vs. via the open exchange.

Creative Specs Guide

File specs, aspect ratios and delivery requirements.

What Is DOOH?

Foundational primer on the medium.

Plan a Campaign in EV Charging Stations

Get platform access and start building your DOOH media plan.