DOOH Marketing
DOOH Advertising in the Bronx, NY
Part of Nielsen DMA #1 (New York) · 7,494,510 TV homes. A live 12-mile plan around the Bronx reaches 28,622 active digital screens delivering 13.8 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
46,537 people can walk out of Yankee Stadium at once[11], straight past the same bar TVs, bodega counters, and bus shelters that were already running before first pitch. That's the simplest way to describe digital out-of-home (DOOH): real screens, in the places people already are, in a format nobody can skip, mute, or scroll past.
Run it yourself in the Goldfish Ads self-serve platform, or hand it to our team to plan and manage for you — either path gets you live inventory across 100+ US markets and 35+ venue types, the same flat pricing, and built-in measurement so you can prove what your spend delivered. Most campaigns launch in under 24 hours instead of the weeks traditional out-of-home buying takes.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Zoom that same platform into one borough and here's exactly what's bookable in the Bronx right now.
Why the Bronx Matters
Of New York City's five boroughs, only one sits primarily on the U.S. mainland rather than an island[3]: the Bronx. 1,472,654 people live across its 42 square miles[3], inside a five-borough New York City total of 8,804,190[4], and the borough sits inside Nielsen's #1 DMA in the country alongside Manhattan, Brooklyn, Queens, and Staten Island[2]. Driving isn't how most people get around it — just 23.5% of Bronx workers drive alone, 52.4% take public transit, and the average one-way commute runs 43.3 minutes[5], putting real, repeated eyes on subway, bus-shelter, and rideshare screens.
Two academic medical institutions anchor the borough's daytime population: Montefiore Einstein Medical Center, based in Norwood since 1884, is the primary teaching hospital of the Albert Einstein College of Medicine[7], which has trained physicians in the Bronx since 1953[8]. A few miles south, Fordham University's original Rose Hill campus — the oldest Catholic and Jesuit university in the northeastern U.S., founded in 1841 — enrolled 16,153 students as of fall 2023[6], right next to the New York Botanical Garden[13] and the Bronx Zoo[12].
Every spring, Bronx Week turns that same footprint into a borough-wide event: a tradition running more than 50 years now, with a parade, festivals, and the induction of new names onto the Bronx Walk of Fame[9]. It's the kind of recurring calendar spike that lifts bar, casual-dining, and urban-panel screens along the route for the whole week, not just parade day.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Bronx plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Bronx plan[1] — the same corners you pass on the Deegan, the Cross Bronx, and the Bruckner. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Bronx plan on 2026-07-05[1], with every screen counted once. The plan carries 28,622 active digital screens delivering 13,845,787,774 monthly impressions across the borough.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 9,870 | 23,847,584 |
| Urban Panels | 5,373 | 2,811,290,877 |
| Rideshare / Taxi Toppers | 2,696 | 3,459,333,878 |
| Doctor Offices | 1,758 | 59,361,920 |
| Convenience Stores | 1,360 | 154,565,744 |
| Bars | 923 | 664,418,033 |
| Grocery | 888 | 304,759,430 |
| Casual Dining | 827 | 550,504,741 |
| Apartment Buildings | 822 | 188,023,705 |
| Movie Theaters | 596 | 117,564,993 |
| Office Buildings | 560 | 1,074,123,414 |
| Pharmacies | 411 | 98,314,697 |
| Gas Stations | 398 | 30,362,809 |
| Bus Shelters | 367 | 524,787,838 |
| Gyms | 321 | 74,276,731 |
| Subway | 297 | 277,579,118 |
| Malls | 290 | 131,234,103 |
| Digital Billboards | 155 | 2,965,811,052 |
| Other venue types | 244 | 84,488,046 |
| Banks | 140 | 51,508,823 |
| Train Stations | 109 | 62,729,481 |
| QSR | 90 | 9,448,708 |
| Airports | 64 | 110,658,455 |
| Colleges | 63 | 16,793,594 |
| Total | 28,622 | 13,845,787,774 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around the Bronx within the 7,494,510-home New York DMA.
Bronx Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Bronx plan[1], counted as unique screens (a screen is counted once even if it accepts more than one creative dimension). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 18,055 |
| 1080×1920 | 9:16 | Portrait | 6,416 |
| 1400×400 | 7:2 | Landscape | 2,509 |
| 1920×674 | 960:337 | Landscape | 318 |
| 1280×720 | 16:9 | Landscape | 259 |
| 1280×960 | 4:3 | Landscape | 254 |
27,569 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
18,928 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
14,012 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 27,811 of 28,622 screens pulled from the plan (28,383 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in the Bronx?
There's no rate card and no six-figure minimum to show up on Bronx screens. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions) — whether your message runs on a bodega counter, a bus shelter, a bar TV, or a doctor's-office screen, the rate doesn't change. You're never paying a premium for "better" inventory; a bigger budget simply earns more impressions across the borough. Scale up or down anytime.
Start at $50/day
Enough to put a real message on Bronx screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Bronx screens?
Live on Bronx screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 28,622 screens, zoomed in on the Bronx landmarks you actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Yankee Stadium, the Bronx Zoo, the New York Botanical Garden, Arthur Avenue, the Grand Concourse, and Wave Hill in Riverdale.
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen the same distance from the center as equally valuable. The Bronx's three big expressways don't work that way — the Major Deegan, the Cross Bronx, and the Bruckner each carry their own distinct flow of drivers, and Goldfish can trace any of them with the Mapbox routing engine[17] and geofence every bookable screen within reach of that exact path.
Pick one of the three corridors below to see the screens hugging it and the venue mix along the whole stretch — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of Major Deegan Expressway (Mott Haven, Bronx, NY → Riverdale, Bronx, NY, 9.7 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Bronx plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in the Bronx
Real photos of the screen formats running in the Bronx plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Belmont / Arthur Avenue[10]
The real "Little Italy of the Bronx," centered on the Arthur Avenue Retail Market and East 187th Street — delis, bakeries, and butcher counters that have kept the neighborhood's Italian immigrant character since the early 1900s. Named one of "America's Greatest Streets" by the American Planning Association in 2016.
Grand Concourse[14]
Louis Aloys Risse's 1890s answer to the Champs-Élysées — a 5.2-mile, tree-lined boulevard through the West Bronx lined with some of the country's finest Art Deco and Art Moderne apartment buildings. Added to the National Register of Historic Places in 1987.
Riverdale[15]
An affluent, hilly enclave in the northwest Bronx with sightlines to the Hudson River and the Palisades, anchored by Wave Hill's 20-acre public garden and cultural center. Consistently counted among the borough's lowest-crime neighborhoods.
Mott Haven[16]
Rowhouse blocks of 19th-century brownstones — including "Doctors' Row" along Alexander Avenue — sitting just across the Harlem River from Manhattan via five separate bridges, a historic district recognized by the National Register since 1980.
Suggested Campaigns for This Market
Stadium & game-day surge
Bar, rideshare, and urban-panel screens ringing Yankee Stadium and the Grand Concourse on game nights, catching the crowd surge before and after every first pitch.
Build this plan →
Academic & healthcare workforce reach
Office-lobby and point-of-care screens geofenced to the Fordham Rose Hill campus and the Montefiore Einstein / Albert Einstein College of Medicine cluster in Norwood — two of the borough's largest daytime workforce concentrations.
Build this plan →
Neighborhood retail & QSR drive-to-store
Grocery, convenience-store, and casual-dining screens concentrated in Belmont and along the Grand Concourse trade areas, timed to the AM and evening commute windows.
Build this plan →
Sports & Entertainment Footprints
Yankee Stadium[11]
The 46,537-seat ballpark at 1 East 161st Street has been the home of the New York Yankees since 2009 — one block north of the original stadium's site.
Bronx Zoo[12]
265 acres split by the Bronx River, billed as the largest metropolitan zoo in the United States and drawing roughly 2.1 million visitors a year.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in the Bronx. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Bronx DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens people pass in the real world — bodega counters, bar TVs, bus shelters, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the borough.
Is the Bronx its own Nielsen market?
No. The Bronx is the only New York City borough located primarily on the U.S. mainland, but it doesn't have its own Nielsen DMA — Bronx County is part of the single New York market (DMA #1) alongside Manhattan, Brooklyn, Queens, and Staten Island.
How much does DOOH advertising cost in the Bronx?
Bronx DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the borough rather than access to different inventory.
What types of screens can I book in the Bronx?
The live 12-mile Bronx plan carries 28,622 active digital screens across venue types including rideshare and taxi TV, urban panels, rideshare taxi toppers, doctor offices, convenience stores, and bars.
How many people can a Bronx DOOH campaign reach?
The current Bronx plan delivers roughly 13.8 billion monthly impressions across the borough, which sits inside Nielsen DMA #1 (New York) with 7,494,510 TV homes — the single largest television market in the United States.
How fast can a Bronx DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New York Markets
Plan a Bronx Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code MwMq-blBzrA), 12-mile radius around the geographic center of the Bronx, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households)
- [3] Wikipedia — The Bronx (2020 U.S. Census population 1,472,654; 42 sq mi land area; "the only borough located primarily on the mainland")
- [4] Wikipedia — New York City (2020 U.S. Census citywide population, five boroughs)
- [5] Data USA — Bronx County, NY (U.S. Census ACS commute data, 2024: public transit 52.4%, drove alone 23.5%, worked at home 8.86%, mean commute 43.3 minutes)
- [6] Wikipedia — Fordham University (Rose Hill campus in the Bronx; founded 1841; 16,153 total students as of fall 2023; oldest Catholic and Jesuit university in the northeastern U.S.)
- [7] Wikipedia — Montefiore Einstein Medical Center (founded 1884; based at 111 East 210th Street, Norwood, the Bronx; primary teaching hospital of Albert Einstein College of Medicine)
- [8] Wikipedia — Albert Einstein College of Medicine (founded 1953 in the Bronx; part of the Montefiore Einstein Health System)
- [9] NYC Tourism / Office of the Bronx Borough President — Bronx Week ("a tradition for more than 50 years," featuring a parade, festivals, live music, walking tours, and the Bronx Walk of Fame induction)
- [10] Wikipedia — Arthur Avenue (Belmont's "Little Italy of the Bronx"; named one of "America's Greatest Streets" by the American Planning Association in 2016)
- [11] Wikipedia — Yankee Stadium (2009) (46,537-seat capacity; 1 East 161st Street, the Bronx; home of the New York Yankees since 2009)
- [12] Wikipedia — Bronx Zoo (265 acres; "the largest metropolitan zoo" in the U.S.; opened November 8, 1899; roughly 2.1 million average yearly visitors as of 2009)
- [13] Wikipedia — New York Botanical Garden (250-acre site; National Historic Landmark since 1967; founded 1891; Thain Family Forest is the city's largest remnant of its original old-growth forest)
- [14] Wikipedia — Grand Concourse (Bronx) (5.2-mile boulevard from East 138th Street to Mosholu Parkway; Grand Concourse Historic District added to the National Register of Historic Places in 1987; Art Deco and Art Moderne architecture)
- [15] Wikipedia — Riverdale, Bronx (affluent northwestern Bronx enclave; Wave Hill, a 20-acre public garden and cultural center overlooking the Hudson River)
- [16] Wikipedia — Mott Haven, Bronx (Mott Haven Historic District added to the National Register of Historic Places in 1980; "Doctors' Row" brownstones on Alexander Avenue)
- [17] Mapbox Directions API — driving route geometry for the Major Deegan Expressway, Cross Bronx Expressway, and Bruckner Expressway corridors, pulled 2026-07-05
Get Your Ad on Bronx Screens
Every screen in the Bronx market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Bronx Screens