DOOH Marketing
DOOH Advertising in Brooklyn, NY
Part of Nielsen DMA #1 (New York) · 7,494,510 TV homes. A live 12-mile plan around Downtown Brooklyn reaches 30,208 active digital screens delivering 15.4 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Out-of-home advertising has always meant this borough's subway platforms, bar TVs, and taxi tops — the ads you can't scroll past because you're standing right in front of them. Digital out-of-home (DOOH) is that same real-world inventory, just booked and measured like a modern media channel: live availability, a real map of every screen, and reporting on what it actually delivered.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way, you get the same live inventory, the same flat pricing, and built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one borough — here's exactly what's bookable in Brooklyn right now.
Why Brooklyn Matters
Brooklyn isn't its own television market — it's the most populous of New York City's five boroughs, folded into the #1-ranked Nielsen DMA in the country alongside Manhattan, Queens, the Bronx, and Staten Island[2]. On its own the borough counts 2,736,074 residents[3], more than the city of Chicago proper, out of a five-borough New York City total of 8,804,190[4]. That density shows up in the commute: only 17.6% of Kings County workers drive alone, 46.5% get to work by public transit, and the average one-way trip runs 41.7 minutes[5] — a transit-first audience that spends real time in front of subway panels, bus shelters, and rideshare screens at a scale most single-city markets never see.
The borough's economy leans on healthcare and a growing creative-tech cluster rather than one dominant headquarters row. SUNY Downstate Health Sciences University alone counts 5,500 employees — by its own count, the fourth-largest employer in Brooklyn[7] — while the 711-bed Maimonides Medical Center anchors care in Borough Park[8]. A few blocks from Downtown Brooklyn, S&P 600 component Etsy keeps its headquarters in the borough, with roughly 2,400 employees[6], part of what locals call the Brooklyn Tech Triangle.
Two events reroute foot traffic across the whole borough every year: the West Indian American Day Carnival, whose Eastern Parkway parade draws crowds organizers put in the one-to-three-million range every Labor Day[9], and the Coney Island Mermaid Parade, which has brought hundreds of thousands of spectators to the boardwalk every June since 1983[10]. Both concentrate bar, casual-dining, and urban-panel screens along the route for weeks of elevated reach, not just parade day.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Brooklyn plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Brooklyn plan[1] — the same corners you pass on the BQE, Flatbush Ave, and Atlantic Ave. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Brooklyn plan on 2026-07-05[1], with every screen counted once. The plan carries 30,208 active digital screens delivering 15,389,025,153 monthly impressions across the borough.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Rideshare / Taxi TV | 10,241 | 26,949,538 |
| Urban Panels | 5,708 | 2,791,602,845 |
| Rideshare / Taxi Toppers | 2,905 | 3,737,009,145 |
| Doctor Offices | 1,758 | 68,977,599 |
| Convenience Stores | 1,441 | 153,752,670 |
| Grocery | 1,110 | 376,197,107 |
| Bars | 1,055 | 749,350,784 |
| Casual Dining | 924 | 712,639,194 |
| Apartment Buildings | 905 | 199,534,445 |
| Office Buildings | 685 | 1,371,897,426 |
| Movie Theaters | 472 | 107,150,704 |
| Subway | 411 | 336,546,636 |
| Bus Shelters | 388 | 543,440,812 |
| Gyms | 359 | 92,711,106 |
| Pharmacies | 358 | 88,625,674 |
| Gas Stations | 340 | 31,601,028 |
| Malls | 233 | 485,034,067 |
| Other venue types | 220 | 80,318,066 |
| Train Stations | 175 | 87,671,239 |
| Banks | 134 | 48,742,409 |
| Digital Billboards | 115 | 2,768,969,369 |
| Airports | 110 | 502,186,138 |
| QSR | 90 | 9,778,989 |
| Colleges | 71 | 18,338,163 |
| Total | 30,208 | 15,389,025,153 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around Downtown Brooklyn within the 7,494,510-home New York DMA.
How Much Does DOOH Cost in Brooklyn?
A borough this dense doesn't require a six-figure budget to show up on. Brooklyn campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions) — whether your message runs on a subway platform, a taxi-top screen, a bar TV, or a grocery-aisle display, the rate doesn't change. You're never paying a premium for "better" inventory; a bigger budget simply earns more impressions across the borough. Scale up or down anytime.
Start at $50/day
Enough to put a real message on Brooklyn screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Brooklyn screens?
Live on Brooklyn screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 30,208 screens, zoomed in on the Brooklyn landmarks you actually pass. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the blocks around Barclays Center, the Brooklyn Bridge, Coney Island, Prospect Park, the Botanic Garden, and the Brooklyn Museum.
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Brooklyn Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Brooklyn plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 19,376 |
| 1080×1920 | 9:16 | Portrait | 6,662 |
| 1400×400 | 7:2 | Landscape | 2,653 |
| 1920×674 | 960:337 | Landscape | 351 |
| 1280×960 | 4:3 | Landscape | 236 |
| 1280×720 | 16:9 | Landscape | 212 |
29,207 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
20,333 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
14,205 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 29,490 of 30,208 screens in the plan (30,012 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen the same distance from downtown as equally valuable. Brooklyn traffic doesn't work that way — the BQE, the Belt Parkway, and the Prospect Expressway each carry their own distinct flow of drivers, and Goldfish can trace any of them with the Mapbox routing engine[17] and geofence every bookable screen within reach of that exact path.
Here are three of Brooklyn's defining corridors. Pick one to see the screens hugging it and the venue mix along the whole stretch — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-278 BQE (Bay Ridge, Brooklyn, NY → Greenpoint, Brooklyn, NY, 10 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Brooklyn plan [1] against Mapbox driving geometry [17], counting each screen within the listed buffer of the route.
Screen Formats Active in Brooklyn
Real photos of the screen formats running in the Brooklyn plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Brooklyn Heights[13]
A National Historic Landmark District since January 1965 — brownstone blocks around the Promenade, cantilevered over the BQE, with sightlines to the Statue of Liberty, the Manhattan skyline, and both East River bridges. One of the earliest and best-preserved brownstone revivals in the city.
DUMBO / Downtown Brooklyn[14]
The former manufacturing blocks under the Manhattan Bridge overpass are now the center of the "Brooklyn Tech Triangle" — dense with tech and creative firms and office-lobby screens a short walk from the courts and civic buildings of Downtown Brooklyn proper.
Park Slope[15]
New York's largest landmarked neighborhood — roughly 2,575 rowhouses across some 40 blocks climbing the western side of Prospect Park. Family-dense, walkable, and heavy on the casual-dining and gym screens that fit a stroller-and-brunch daypart.
Williamsburg[16]
Opened to Manhattan by the Williamsburg Bridge in 1903, then remade over the last two decades into the borough's nightlife and arts anchor — bar, casual-dining, and urban-panel screens concentrated along Bedford Avenue and the waterfront.
Suggested Campaigns for This Market
Grocery, convenience & point-of-care drive-to-store
Grocery, convenience-store, and doctor-office screens across dense Brooklyn trade areas like Park Slope and Williamsburg, timed to the AM and evening commute windows.
Build this plan →
Healthcare & office-worker reach
Office-lobby and point-of-care screens geofenced to SUNY Downstate and Maimonides Medical Center — two of the borough's largest daytime workforce concentrations.
Build this plan →
Arena & event-crowd surround
Bar, casual-dining, and urban-panel screens around Barclays Center game nights and along the Eastern Parkway and Coney Island parade routes, where crowds fill the same blocks for hours at a time.
Build this plan →
Sports & Entertainment Footprints
Barclays Center[11]
The 620 Atlantic Avenue arena in Downtown Brooklyn, home of the NBA's Brooklyn Nets and the WNBA's New York Liberty, configurable up to 20,000 seats for concerts.
Maimonides Park[12]
The 7,000-seat Coney Island ballpark on the Riegelmann Boardwalk, home of the Mets-affiliated Brooklyn Cyclones since it opened in 2001.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Brooklyn. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+73%
Awareness Lift
Brand Awareness — Alcohol Brand
Read case study →
Frequently Asked Questions About Brooklyn DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — subway platform panels, bar TVs, taxi-top screens, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the borough.
How much does DOOH advertising cost in Brooklyn?
Brooklyn DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the borough rather than access to different inventory.
What types of screens can I book in Brooklyn?
The live 12-mile Brooklyn plan carries 30,208 active digital screens across venue types including rideshare and taxi TV, urban panels, doctor offices, convenience stores, grocery, bars, and casual dining.
How many people can a Brooklyn DOOH campaign reach?
The current Brooklyn plan delivers roughly 15.4 billion monthly impressions across the borough, which sits inside Nielsen DMA #1 (New York) with 7,494,510 TV homes — the single largest television market in the United States.
Is Brooklyn its own Nielsen market?
No. Brooklyn is the most populous of New York City's five boroughs, but it doesn't have its own Nielsen DMA — Kings County is part of the single New York market (DMA #1) alongside Manhattan, Queens, the Bronx, and Staten Island.
Nearby New York Markets
Plan a Brooklyn Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code Nl7L4C4dMsA), 12-mile radius around Downtown Brooklyn, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (New York #1, 7,494,510 TV homes, 5.972% of U.S. TV households)
- [3] Wikipedia — Brooklyn (2020 U.S. Census population, land area, density)
- [4] Wikipedia — New York City (2020 U.S. Census citywide population, five boroughs)
- [5] Data USA — Kings County (Brooklyn), NY (U.S. Census ACS commute data, 2024: public transit 46.5%, drove alone 17.6%, worked at home 19.1%, mean commute 41.7 minutes)
- [6] Wikipedia — Etsy (S&P 600 component; headquartered in Brooklyn, NY; 2,400 employees as of 2024)
- [7] SUNY Downstate Health Sciences University — Facts at a Glance ("With 5,500 employees, Downstate is the fourth largest employer in Brooklyn")
- [8] Wikipedia — Maimonides Medical Center (711-bed non-profit academic medical center, Borough Park, Brooklyn)
- [9] Wikipedia — West Indian American Day Carnival (Labor Day parade, Eastern Parkway, Crown Heights; organizers estimate one to three million attendees)
- [10] Wikipedia — Mermaid Parade (Coney Island; largest art parade in the U.S.; annual since June 1983)
- [11] Wikipedia — Barclays Center (620 Atlantic Avenue; home of the Brooklyn Nets and New York Liberty)
- [12] Wikipedia — Maimonides Park (1904 Surf Avenue, Coney Island; home of the Brooklyn Cyclones since 2001)
- [13] Wikipedia — Brooklyn Heights (National Historic Landmark District, 1965; the Promenade)
- [14] Wikipedia — DUMBO, Brooklyn ("Brooklyn Tech Triangle"; tech and creative-firm density)
- [15] Wikipedia — Park Slope (Park Slope Historic District; largest landmarked neighborhood in New York)
- [16] Wikipedia — Williamsburg, Brooklyn (nightlife/arts scene; Williamsburg Bridge, 1903)
- [17] Mapbox Directions API — driving route geometry for the I-278 BQE, Belt Parkway, and Prospect Expressway corridors, pulled 2026-07-05
Get Your Ad on Brooklyn Screens
Every screen in the Brooklyn market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Brooklyn Screens