DOOH Marketing
DOOH Advertising in Queens, NY
Part of the New York DMA — Nielsen's #1 market with 7,494,510 TV homes. A live 12-mile plan centered on Queens reaches 31,093 active digital screens delivering 16.3B monthly impressions across the borough.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Riders on a Queens-bound 7 train, drivers idling at a Northern Boulevard gas pump, and diners waiting on a table in Jackson Heights all have one thing in common: a screen nearby that they can't skip, close, or scroll past. That's digital out-of-home (DOOH) — advertising built into the places people already are, not a tab they can switch away from.
Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, with campaigns live in under 24 hours instead of the weeks traditional out-of-home buying takes. Run it yourself in the self-serve platform, or hand it to our team to plan and manage for you — either way you get precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one borough — here's exactly what's bookable in Queens right now.
Why Queens Matters
Queens counts 2,405,464 residents, spread across the largest of New York City's five boroughs by land area[2]. Throw out the driving-market playbook for a place this size: 41.4% of Queens workers get to their job on the subway or a bus, only 31.4% drive alone, and the average one-way commute runs 42.9 minutes[9] — well above the national average. That's why subway platforms, bus shelters, and taxi-top screens carry more weight here than roadside boards do in most other markets.
Two of the New York area's three major airports sit inside the borough. JFK carried a record 63.3 million passengers in 2024 and LaGuardia carried 33.5 million[10], and JetBlue Airways has kept its headquarters in Long Island City for more than 20 years[15]. NewYork-Presbyterian Queens, an academic medical center in Flushing affiliated with Weill Cornell Medicine, rounds out an employer base that spans aviation, healthcare, and corporate HQ jobs inside a single 12-mile radius[16].
The calendar's biggest reach spike is the US Open, which drew a record 1,144,562 fans over three weeks in 2025 at the USTA Billie Jean King National Tennis Center in Flushing Meadows Corona Park[12] — right next to Citi Field, home of the Mets since 2009[13]. Both sit inside the same park that gives Flushing its bar, casual-dining, and transit screen density.
Live Screen Map
Every dot is a bookable digital screen in the live 12-mile Queens plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside boards in the Queens plan[1] — the same corners you pass on the LIE, Queens Blvd, and Northern Blvd. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 12-mile Queens plan on 2026-07-05[1], with every screen counted once. The plan carries 31,093 active digital screens delivering 16,336,556,785 monthly impressions across the borough.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Taxi & Rideshare Screens | 13,503 | 3,890,776,425 |
| Urban Panels | 6,111 | 3,102,569,369 |
| Doctor Offices | 2,037 | 69,706,898 |
| Convenience Stores | 1,478 | 165,617,217 |
| Bars | 998 | 757,501,980 |
| Grocery | 927 | 311,418,411 |
| Casual Dining | 822 | 630,726,926 |
| Apartment Buildings | 818 | 193,966,636 |
| Office Buildings | 665 | 1,331,585,628 |
| Gas Stations | 487 | 38,206,137 |
| Movie Theaters | 475 | 115,878,442 |
| Pharmacies | 440 | 113,768,635 |
| Subway Stations | 409 | 324,441,342 |
| Bus Shelters | 387 | 543,298,936 |
| Gyms | 372 | 86,176,783 |
| Malls | 257 | 1,184,428,856 |
| Other venue types | 237 | 58,624,533 |
| Banks | 174 | 62,061,785 |
| QSR | 118 | 12,785,719 |
| Airports | 107 | 489,970,006 |
| Digital Billboards | 93 | 2,760,560,416 |
| Train Stations | 91 | 57,116,770 |
| Colleges | 78 | 18,949,692 |
| Sports Venues | 9 | 16,419,243 |
| Total | 31,093 | 16,336,556,785 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 12-mile radius around Queens within the 7,494,510-home New York DMA — Queens itself is not a standalone Nielsen market.
How Much Does DOOH Cost in Queens?
A borough this dense doesn't require a six-figure budget to get started. Queens campaigns run for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a subway platform, a taxi-top screen, a bar TV, or a gas-pump display. You're never charged a premium for "better" inventory; a bigger budget simply earns more impressions across the borough. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Queens screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Queens screens?
Live on Queens screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 31,093 screens, zoomed in on the Queens landmarks you actually recognize. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Long Island City's waterfront, Astoria, Jackson Heights, Flushing Meadows Corona Park, Forest Hills, and JFK.
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Queens Billboard Sizes & Creative Formats
These are the actual screen formats running in the live Queens plan[1], counted as unique screens (each screen once). You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 19,439 |
| 1080×1920 | 9:16 | Portrait | 7,104 |
| 1400×400 | 7:2 | Landscape | 2,721 |
| 1920×674 | 960:337 | Landscape | 356 |
| 1280×960 | 4:3 | Landscape | 336 |
| 1280×720 | 16:9 | Landscape | 300 |
29,997 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
20,970 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
15,165 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 30,256 of 31,093 screens in the plan (30,832 carry a dimension). Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and gyms a driver actually passes end to end.
Here are three of Queens' major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 12-mile plan[1].
0 bookable screens sit within 0.75 miles of I-495 Long Island Expressway (Long Island City, Queens → Bellerose, Queens, 14.5 route miles). The mix along this corridor:
Corridor screens are filtered live from the 12-mile Queens plan [1] against Mapbox driving geometry [11], counting each screen within the listed buffer of the route.
Screen Formats Active in Queens
Real photos of the screen formats running in the Queens plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Astoria[3]
Diverse, food-forward neighborhood historically anchored by a large Greek community, home to Kaufman Astoria Studios — a longtime film and TV production hub.
Long Island City[4]
Fast-growing waterfront district that traded factories for residential towers after a 2001 rezoning; home to MoMA PS1 and the JetBlue Airways headquarters at the foot of the Queensboro Bridge.
Flushing[5]
One of the largest Chinatowns outside Asia, with roughly 69% of the neighborhood identifying as Asian; Downtown Flushing is NYC's fourth-largest central business district and sits beside Flushing Meadows Corona Park.
Jackson Heights[6]
Called "the most culturally diverse neighborhood in New York, if not on the planet" by the New York Times, with Little India and Little Colombia enclaves along Roosevelt Avenue's commercial corridor.
Forest Hills[7]
Tudor-lined, planned residential neighborhood built around Forest Hills Gardens, with the mile-long Austin Street retail strip as its commercial spine.
Suggested Campaigns for This Market
Transit-first commuter reach
Subway-station, bus-shelter, and urban-panel screens geofenced to platform entrances and bus stops along the borough's busiest lines — built for the 41.4% of Queens workers who commute by public transit, not by car.
Build this plan →
Airport & travel audiences
Airport-terminal and taxi/rideshare screens surrounding the JFK and LaGuardia approach corridors, reaching travelers and the airport workforce while they're actually moving through the trip.
Build this plan →
Multicultural retail & QSR drive-to-store
Grocery, convenience-store, and casual-dining screens concentrated in the Flushing, Jackson Heights, and Astoria trade areas — three of the most linguistically diverse retail corridors in the country.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Queens. Different brands and markets — same platform, same playbook.
29,000+
Store Visits Driven
Venue Types: Urban Panels — Auto Parts Retail
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
+6.51%
Store Visitation Lift
Retail — Store Remodel Campaign
Read case study →
Frequently Asked Questions About Queens DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) puts your ad on the screens people already look at during their day — subway platforms, gas-pump displays, bar and restaurant TVs, gym screens, office lobbies, and roadside digital billboards. Nobody can skip it, block it, or mute it, which is rare in modern advertising.
Is Queens its own Nielsen DMA?
No. Queens is a borough of New York City, not a standalone media market — it sits inside the New York DMA, the largest in the country at Nielsen rank #1 with 7,494,510 TV homes. Goldfish still plans and geofences Queens as its own footprint within that market, separate from Manhattan, Brooklyn, or the Bronx.
How much does DOOH advertising cost in Queens?
Queens DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a bigger budget earns more impressions across the borough rather than access to different inventory.
What types of screens can I book in Queens?
The live 12-mile Queens plan carries 31,093 active digital screens, led by taxi and rideshare displays, urban panels, doctor's-office screens, convenience stores, bars, and subway-station and bus-shelter inventory — reflecting how transit-heavy this market is.
How many people can a Queens DOOH campaign reach?
The current Queens plan delivers roughly 16.3 billion monthly impressions across the borough, inside the New York DMA — Nielsen's #1 market nationally with 7,494,510 TV homes.
How fast can a Queens DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby New York Markets
Plan a Queens Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code LwwEDbBo3NE), 12-mile radius around the center of Queens, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-05
- [2] Wikipedia — Queens
- [3] Wikipedia — Astoria, Queens
- [4] Wikipedia — Long Island City, Queens
- [5] Wikipedia — Flushing, Queens
- [6] Wikipedia — Jackson Heights, Queens
- [7] Wikipedia — Forest Hills, Queens
- [8] ustvdb.com — 2024-25 Nielsen DMA rankings
- [9] Data USA — Queens County, NY (U.S. Census ACS commuting data)
- [10] NJBIZ — Port Authority 2024 airport traffic report (JFK and LaGuardia passenger totals)
- [11] Mapbox Directions API — driving route geometry for the I-495, Grand Central Parkway, and Van Wyck Expressway corridors, pulled 2026-07-05
- [12] QNS — USTA welcomed record-breaking crowds at 2025 US Open
- [13] Wikipedia — Citi Field
- [14] Wikipedia — USTA Billie Jean King National Tennis Center
- [15] ABC7NY — JetBlue keeps its headquarters in Long Island City, Queens
- [16] NewYork-Presbyterian Queens — hospital overview (nyp.org)
Get Your Ad on Queens Screens
Every screen in the Queens market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Queens Screens