DOOH Marketing
DOOH Advertising in Jacksonville, FL
Nielsen DMA #41 · 840,340 TV homes. A live 30-mile plan around downtown Jacksonville reaches 3,520 active digital screens delivering 664.6M monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Jacksonville International Airport moved a record 7.6 million passengers last year[17] — busy for a market this size, and a sign of how spread out the audience really is here. This isn't a market with one downtown everyone funnels through; it's a sprawling footprint where the daily crowd is split between a corporate core, naval bases, riverside neighborhoods, and beach towns miles apart. Digital out-of-home (DOOH) is advertising built for exactly that kind of spread — the digital screens you pass in the real world, on highway billboards, at the gas pump, in gyms, bars, and airport terminals. It's the one format nobody skips, blocks, or mutes.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Jacksonville right now.
Why Jacksonville Matters
Jacksonville isn't really one city — it's a 1968 merger of the city and Duval County that makes it, at 874 square miles, the largest city by total area in the contiguous United States[3]. A 30-mile radius from downtown that would blow past most markets' edges barely reaches this consolidated city's own limits here, stretching into neighboring St. Johns, Clay, and Nassau counties along the way[1]. Inside that footprint: 949,611 people in the city proper and 1,605,848 across the five-county metro[3][4].
Two S&P 500 companies keep their headquarters inside city limits: CSX Corporation, the freight railroad and, per a 2023 regional employer ranking, the largest public company based in Jacksonville[5][8]; and FIS, the financial-technology payments firm headquartered in Jacksonville[6]. A few miles northeast, Naval Air Station Jacksonville anchors a major military presence, employing more than 50,000 civilian staff, contractors, and active-duty personnel across the installation[7] — while Baptist Health, the area's largest private employer, adds more than 12,400 additional jobs[8].
Day to day, 70.9% of city workers still drive alone, with a mean commute of 24.1 minutes[10] — long enough, and dense enough with gas stations and convenience stores, for roadside and pump-top screens to catch the same drivers on a predictable loop. Two dates spike reach further: the TaxSlayer Gator Bowl, one of college football's oldest bowl games, held continuously since 1946[14], and the 34-year-running World of Nations Celebration downtown, drawing roughly 25,000 visitors each spring[15] — both concentrated around downtown's bar, casual-dining, and billboard inventory.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Jacksonville plan[1]. The radius covers the entire consolidated city-county plus the fringes of St. Johns, Clay, and Nassau counties — that's the real sellable footprint of a market this large, not an error. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Jacksonville plan[1] — the same corners you drive past on I-95, I-295, and the JTB. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Interactive map loads in your browser.
Inventory by Venue Type
Pulled live from the saved 30-mile Jacksonville plan on 2026-07-04[1], with every screen counted once. The plan carries 3,520 active digital screens delivering 664,628,971 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Convenience Stores | 448 | 17,085,487 |
| Rideshare / Taxi TV | 416 | 3,952,707 |
| Gas Stations | 394 | 6,668,982 |
| Doctor Offices | 384 | 8,237,476 |
| Grocery | 313 | 161,556,976 |
| Bars | 296 | 55,967,155 |
| Apartment Buildings | 246 | 21,322,453 |
| Casual Dining | 190 | 59,299,889 |
| Movie Theaters | 144 | 22,531,173 |
| Office Buildings | 133 | 10,623,532 |
| Sports Venues | 132 | 14,370,739 |
| Digital Billboards | 85 | 144,941,765 |
| Liquor Stores | 63 | 1,695,344 |
| Gyms | 62 | 10,030,828 |
| Pharmacies | 48 | 873,436 |
| Urban Panels | 37 | 49,263,928 |
| Malls | 33 | 54,483,501 |
| QSR | 19 | 3,228,799 |
| Salons | 16 | 1,784,190 |
| Airports | 14 | 7,522,335 |
| Other venue types | 47 | 9,188,276 |
| Total | 3,520 | 664,628,971 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Jacksonville within the 840,340-home DMA.
Jacksonville Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Jacksonville plan[1], tallied directly from each screen's own registered slot dimension — real screen counts, not format-instance counts. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,809 |
| 1080×1920 | 9:16 | Portrait | 236 |
| 1400×400 | 7:2 | Landscape (spectacular billboard) | 85 |
| 728×90 | 8.09:1 | Landscape (banner ticker) | 40 |
| 720×1280 | 9:16 | Portrait (small format) | 37 |
| 300×250 | 6:5 | Landscape (banner unit) | 21 |
2,984 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,831 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,433 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,228 of the plan's 3,520 screens; the balance either carry no registered slot dimension in the API export or run additional small-share, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Jacksonville?
You don't need a rate card or a six-figure budget to run out-of-home in Jacksonville. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, a bar TV, or an apartment-lobby display. You're never charged extra for a specific venue type; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Jacksonville screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Jacksonville screens?
Live on Jacksonville screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,520 screens, zoomed in on the Jacksonville landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — EverBank Stadium, the arena, Friendship Fountain (reopened in 2024 after a nearly $8 million renovation)[18], San Marco Square, the Jacksonville Zoo and Gardens (more than one million visits a year)[16], and out to the airport.
Interactive map loads in your browser.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[11], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment-lobby screens a driver actually passes end to end.
Here are three of Jacksonville's major arteries — including the drive out to Jacksonville Beach, a trip most other cities this size don't have. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
Screen Formats Active in Jacksonville
Real photos of the screen formats running in the Jacksonville plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
San Marco[2]
Historic riverside district on the St. Johns River's Southbank, built around a European-inspired square lined with boutiques, galleries, and sidewalk cafes.
Riverside Avondale[2]
One of the city's oldest neighborhoods and a National Register historic district, anchored by the Five Points arts-and-commerce strip.
Springfield[2]
Jacksonville's oldest platted neighborhood, once home to the city's wealthiest residents and now filled with restored historic homes, restaurants, and public art.
Downtown Jacksonville[2]
The urban core along the St. Johns River, anchored by the city skyline, the Southbank Riverwalk, and the downtown sports and entertainment complex.
The Beaches[2]
Jacksonville Beach, Neptune Beach, and Atlantic Beach sit along more shoreline than any other city in the country — a distinct summer-weekend crowd separate from the urban core.
Suggested Campaigns for This Market
Corporate HQ & fintech workforce
Office-building and doctor-office screens across downtown and the Southbank, geofenced to the CSX and FIS corporate corridor and the Baptist/UF Health medical district.
Build this plan →
Military & defense-community reach
Gas-station, convenience-store, and QSR screens along the approach corridors to Naval Air Station Jacksonville and Naval Station Mayport, reaching daily commuter traffic to and from base.
Build this plan →
Beaches & event-weekend drive-to-store
Grocery, casual-dining, and bar screens concentrated at Jacksonville Beach and around EverBank Stadium, timed to Gator Bowl week and summer beach season.
Build this plan →
Sports & Entertainment Footprints
EverBank Stadium[12]
67,814-seat (expandable to 82,000) home of the Jacksonville Jaguars since 1995, currently mid-renovation under the team's "Stadium of the Future" program.
VyStar Veterans Memorial Arena[13]
15,000-capacity downtown arena — home of the Jacksonville Icemen (ECHL) and Jacksonville Sharks (IFL).
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Jacksonville. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
+26%
Sales Lift
Drive Sales
Read case study →
+33%
Dine-In Traffic Lift
Restaurants
Read case study →
Frequently Asked Questions About Jacksonville DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Jacksonville?
Jacksonville DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Jacksonville?
The live 30-mile Jacksonville plan carries 3,520 active digital screens across venue types including convenience stores, rideshare/taxi TV, gas stations, doctor's offices, grocery, bars, apartment lobbies, casual dining, movie theaters, and roadside digital billboards.
How many people can a Jacksonville DOOH campaign reach?
The current Jacksonville plan delivers roughly 664.6 million monthly impressions across the metro, which sits in Nielsen DMA #41 with 840,340 TV homes.
How fast can a Jacksonville DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Southeast Markets
Plan a Jacksonville Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code xcEK-8Zqmhg), 30-mile radius around downtown Jacksonville via lat/lng point targeting, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
- [2] Visit Jacksonville — Neighborhoods guide
- [3] Wikipedia — Jacksonville, Florida
- [4] Wikipedia — Jacksonville metropolitan area
- [5] Wikipedia — CSX Corporation
- [6] Wikipedia — Fidelity National Information Services (FIS)
- [7] Wikipedia — Naval Air Station Jacksonville
- [8] Jax Daily Record — "Amazon tops list of the Top 25 employers in Northeast Florida" (Oct. 16, 2023)
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings
- [10] Data USA — Jacksonville, FL (U.S. Census ACS 2024 commute data)
- [11] Mapbox Directions API — driving route geometry for the I-95, I-295, and JTB/SR-202 corridors, pulled 2026-07-04
- [12] Wikipedia — EverBank Stadium
- [13] Wikipedia — VyStar Veterans Memorial Arena
- [14] Wikipedia — Gator Bowl
- [15] Visit Jacksonville — World of Nations Celebration
- [16] Wikipedia — Jacksonville Zoo and Gardens
- [17] Wikipedia — Jacksonville International Airport
- [18] Wikipedia — Friendship Fountain
Get Your Ad on Jacksonville Screens
Every screen in the Jacksonville market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Jacksonville Screens