New York, NY DMA
Programmatic Gas Stations Digital Ads in New York, NY
Instantly access premium gas stations screens with real-time POI radius geofencing, custom audience overlays, and fast activation.
1,218
Total local screens available
104M impressions
Estimated monthly reach
3 to 5 minutes at the pump
Average dwell time
Screen counts and monthly impressions from the Goldfish Ads supply graph, August 2026, for the New York, NY DMA. Availability moves with flight dates.
How we narrow New York gas stations inventory
Targeting layers
POI radius
Draw a radius around store addresses, competitor locations or any POI list and keep only the screens inside it.
Geofencing
Cut the market by DMA, city, ZIP, county or a custom drawn polygon before a single screen is bought.
Dayparting
Restrict delivery to the hours the venue is actually busy, by day of week, in the buyer's local time.
Schematic only. It shows how each filter narrows a market, not the actual positions of New York screens. Exact addresses, formats and availability ship with the screen list.
Gas Stations specs and DSP capabilities
| Attribute | Detail |
|---|---|
| Resolutions | 1920x1080 pump-top, 1080x1920 in-store vertical |
| Aspect ratios | 16:9 landscape and 9:16 portrait |
| Audio | Available on selected pump-top networks, muted in most stores |
| Creative formats | Static JPG/PNG and 8s or 15s MP4 |
| DSP activation | The Trade Desk, DV360, Yahoo DSP and Xandr via curated Deal ID, or fully managed service |
| Supply routing | Normalized across Vistar, VIOOH, Hivestack and direct publisher feeds |
| Measurement | Foot-traffic lift studies, brand lift studies, exposed-versus-control panels and screen-level delivery reporting |
Planning gas stations in New York
Fuel forecourts and attached convenience stores across the New York, NY metro. One of the few environments where the viewer is standing still, facing the screen, with nothing else to do. Dense, transit-first and screen-saturated. Neighbourhood-level targeting matters more here than city-level buying.
Who is in front of the screen: Drivers and commuters, spread evenly across the day with a hard morning and evening peak. Formats in market: Pump-top screens and in-store cooler-aisle displays.
Measured result
Drive Sales
+26%
Sales Lift vs Control Stores
+18%
Market Share Gain
4.2x
ROAS
Venue types in the buy: Convenience Stores, Gas Stations, Grocery, Pharmacies.
Read the full case study →Gas Stations in other metros
Other venue types in New York
Request a New York gas stations screen list
Addresses, formats and live availability for your flight dates.