New York, NY DMA

    Programmatic Airports Digital Ads in New York, NY

    Instantly access premium airports screens with real-time POI radius geofencing, custom audience overlays, and fast activation.

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    206

    Bookable ad units on this supply

    771M impressions

    Available impressions / 4 weeks

    9

    Publisher networks

    Screen counts and monthly impressions from the Goldfish Ads supply graph, August 2026, for the New York, NY DMA. Availability moves with flight dates.

    Airports screens on the 14-mile New York radius plan

    Geography: a single 14-mile radius around 40.70623, -74.02936, inside the New York, NY market. Date: a Goldfish supply-graph export dated 2026-08-31. Units: 206 listed bookable ad units across 9 publisher networks, and 771.1M publisher-reported inventory impressions over four weeks — listed inventory, not actual campaign delivery and not unique people. This radius dataset is scoped and dated separately from the market overview above, so the two sets of figures should not be added together or read as the same count.

    Publisher networks

    • Reach TV — 103 units
    • Vibenomics — 37 units
    • Clear Channel Outdoor — 30 units
    • Atmosphere — 22 units
    • Rockbot — 6 units
    • Kinective Media by United Airlines — 4 units

    Largest operators in this market

    • JFK — 21 units
    • EWR Newark Liberty International Airport Wanderlust Terminal C Concourse 1 — 9 units
    • LGA — 8 units
    • Newark — 6 units
    • EWR — 6 units
    • EWR Newark Liberty International Airport Oeno Oasis Terminal C Concourse 1 — 6 units

    Counties covered

    • Queens County — 87 units
    • Essex County — 86 units
    • Union County — 25 units
    • Bergen County — 6 units
    • Morris County — 2 units

    Highest-delivering airports screens in the 2026-08-31 export

    VenueCityCountyCoordinatesImpressions / 4 wks
    JFK - 4 Baggage ClaimClear Channel OutdoorJamaica, New York 11430Queens County40.6446, -73.779739,108,096
    JFK - 5 Baggage ClaimClear Channel OutdoorJamaica, New York 11430Queens County40.6446, -73.779739,108,096
    JFK - T6 - Baggage ClaimClear Channel OutdoorJamaica, New York 11430Queens County40.6472, -73.7794339,108,096
    Newark - Terminal A - Baggage ClaimClear Channel OutdoorNewark, New Jersey 07114Union County40.68488, -74.1880330,739,044
    Newark- Terminal C - SecurityClear Channel OutdoorNewark, New Jersey 07114Essex County40.69494, -74.1764630,739,044
    EWR - C Baggage ClaimClear Channel OutdoorNewark, New Jersey 07114Essex County40.70387, -74.1760730,730,751
    JFK - Terminal 4 - ConcourseClear Channel OutdoorJamaica, New York 11430Queens County40.6446, -73.779728,823,039
    JFK - Terminal 7 - Ticketing and ConcourseClear Channel OutdoorJamaica, New York 11430Queens County40.64924, -73.7831228,814,744
    JFK - Terminal 8 - ConcourseClear Channel OutdoorJamaica, New York 11430Queens County40.64813, -73.7908928,814,744
    JFK - Terminal 5 - ConcourseClear Channel OutdoorJamaica, New York 11430Queens County40.64604, -73.7750528,814,744
    JFK - Terminal 1 - Pre security, Concourse and Baggage claimClear Channel OutdoorJamaica, New York 11430Queens County40.64236, -73.7914328,814,744
    JFK - Terminal 7 - ConcourseClear Channel OutdoorJamaica, New York 11430Queens County40.64509, -73.7868628,814,744

    Export CPM on this supply: $18.00 floor, $18.00 median. Screen availability moves with flight dates.

    How we narrow New York airports inventory

    Targeting layers

    • POI radius

      Draw a radius around store addresses, competitor locations or any POI list and keep only the screens inside it.

    • Geofencing

      Cut the market by DMA, city, ZIP, county or a custom drawn polygon before a single screen is bought.

    • Dayparting

      Restrict delivery to the hours the venue is actually busy, by day of week, in the buyer's local time.

    Schematic only. It shows how each filter narrows a market, not the actual positions of New York screens. Exact addresses, formats and availability ship with the screen list.

    Airports specs and DSP capabilities

    Technical specs, DSP integrations and measurement options for airports DOOH in New York
    AttributeDetail
    Resolutions1920x1080 and 3840x2160, plus non-standard large-format canvases per terminal
    Aspect ratios16:9, 9:16 and wide custom ratios
    AudioMuted
    Creative formatsStatic JPG/PNG and 10s or 15s MP4, spec sheet issued per terminal
    DSP activationThe Trade Desk, DV360, Yahoo DSP and Xandr via curated Deal ID, or fully managed service
    Supply routingNormalized across Vistar, VIOOH, Hivestack and direct publisher feeds
    MeasurementFoot-traffic lift studies, brand lift studies, exposed-versus-control panels and screen-level delivery reporting

    Planning airports in New York

    Terminals, gate holdrooms, baggage claim and rideshare pickup across the New York, NY metro. Useful when the target is defined by travel behaviour rather than home address. Dense, transit-first and screen-saturated. Neighbourhood-level targeting matters more here than city-level buying.

    Who is in front of the screen: Business and leisure travellers, skewing higher income. Formats in market: Large-format concourse displays, gate screens and baggage-claim boards.

    Measured result

    B2B — HR Solutions

    +64%

    Consumer Familiarity Lift

    13

    Media Owner Networks Used

    8 weeks

    Campaign Duration

    Venue types in the buy: Billboards, Bus Shelters, Office Buildings.

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