DOOH Marketing
DOOH Advertising in Omaha, NE
Nielsen DMA #73 · 458,080 TV homes. A live 30-mile plan around downtown Omaha carries 3,331 active digital screens delivering 662.9 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Every commute has a handful of screens baked into it, whether you notice them or not: the one above the gas pump, the one bolted to the grocery checkout lane, the one running in the office elevator bank. Digital out-of-home (DOOH) is advertising on those real screens — a format nobody can skip, mute, or scroll past, because it's already part of the errand.
Goldfish Ads makes it easy: plan, buy, and measure DOOH across 100+ US markets and 35+ venue types, and launch in under 24 hours instead of the weeks traditional out-of-home takes. Run it yourself in the self-serve platform or hand it to our team to plan and manage for you — either way you get fast, precise activation across every market, publisher, and inventory source, with built-in measurement so you can prove what your spend delivered.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Omaha right now.
Why Omaha Matters
Few metros this size carry as dense a headquarters roster as Omaha. Berkshire Hathaway and Union Pacific are both S&P 500 companies headquartered in the city today[5][6], alongside Fortune 500 companies Mutual of Omaha and Kiewit Corporation[7][8], and the former TD Ameritrade campus now runs as a Charles Schwab office of roughly 2,400 workers after Schwab's 2020 acquisition[9]. That concentration of white-collar HQ employment inside a metro of roughly 967,604 people[3]supports office-lobby and downtown-panel inventory you wouldn't expect outside a top-20 market.
Beyond the corporate towers, Creighton University keeps 8,403 students on a campus just outside downtown[13], and the Henry Doorly Zoo — one of the country's most-visited, drawing more than two million guests a year[14] — pulls steady family traffic to grocery, casual-dining, and gas-station screens across the metro year-round.
It's also a market where people drive: 71.8% of workers commute alone by car, and the mean trip is a short 19.6 minutes[4]. That combination — high drive-alone share, short predictable trips — is exactly what makes grocery, gas-station, and convenience-store screens efficient here: the same commuters pass the same corners on a tight daily loop.
Two events reshape reach on the calendar. The Men's College World Series fills Charles Schwab Field every June and has set its own attendance records in recent years[10], and the Berkshire Hathaway Annual Shareholders Meeting has drawn an estimated 42,000 attendees to CHI Health Center at its peak — a Guinness World Record for the largest annual general meeting attendance of any company[12]. Both concentrate bar, casual-dining, and hotel traffic downtown for the weekend.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Omaha plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Omaha plan[1] — the same corners you drive past on I-80, I-680, and Dodge Street. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Omaha plan on 2026-07-05[1], with every screen counted once. The plan carries 3,331 active digital screens delivering 662,942,689 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 1,280 | 354,204,578 |
| Movie Theaters | 512 | 15,831,897 |
| Bars | 367 | 108,400,906 |
| Office Buildings | 244 | 36,273,703 |
| Rideshare / Taxi TV | 155 | 842,368 |
| Gas Stations | 144 | 8,473,540 |
| Casual Dining | 108 | 43,991,585 |
| Convenience Stores | 99 | 4,630,004 |
| Apartment Buildings | 92 | 7,235,250 |
| Sports Venues | 76 | 7,972,104 |
| Doctor Offices | 58 | 914,742 |
| Gyms | 52 | 4,936,027 |
| Digital Billboards | 50 | 48,080,070 |
| Malls | 23 | 4,342,249 |
| Other venue types | 22 | 1,185,244 |
| Recreational | 14 | 6,829,214 |
| QSR | 12 | 2,026,910 |
| Colleges | 12 | 53,360 |
| Airports | 11 | 6,718,938 |
| Total | 3,331 | 662,942,689 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Omaha within the 458,080-home DMA.
Omaha Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Omaha plan[1], counted as unique screens. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a smaller block of 9:16 portrait for gas-pump and lobby screens.
| Resolution (px) | Aspect | Orientation | Screens |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 2,998 |
| 1080×1920 | 9:16 | Portrait | 111 |
| 728×90 | 8.1:1 | Landscape (banner strip) | 40 |
| 1280×720 | 16:9 | Landscape | 31 |
| 1280×960 | 4:3 | Landscape | 28 |
| 1400×400 | 7:2 | Landscape (spectacular) | 28 |
3,078 screens
Accept full-motion video (typically 10 or 15 seconds, silent).
2,630 screens
Accept a static image — a single high-res JPG or PNG runs everywhere.
1,136 screens
Support audio, concentrated in gas-station and point-of-care venues.
Listed formats cover 3,236 of the 3,331 screens; the balance run small banner units or publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Omaha?
You don't need a rate card or a six-figure budget to run out-of-home in Omaha. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a grocery-aisle screen, a movie-theater lobby, a bar TV, or an office-building display. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the metro. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Omaha screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Omaha screens?
Live on Omaha screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 3,331 screens, zoomed in on the Omaha landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — around Charles Schwab Field, CHI Health Center, the Old Market, the zoo, Creighton, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[19], then geofence every bookable screen within reach of that path: the billboards, grocery and convenience stores, bars, casual-dining spots, and office buildings a driver actually passes end to end.
Here are three of Omaha's major arteries. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-80 Cross-Metro Spine (Gretna, NE → Council Bluffs, IA, 25.4 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Omaha plan [1] against Mapbox driving geometry [19], counting each screen within the listed buffer of the route.
Screen Formats Active in Omaha
Real photos of the screen formats running in the Omaha plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Old Market[15]
A former warehouse district tied to rail and river commerce, now a cobblestone grid of restaurants, galleries, and shops steps from Charles Schwab Field and the downtown office core — heavy bar and casual-dining screen density on game nights and weekends.
Blackstone District[16]
One of Omaha's oldest neighborhoods, birthplace of the Reuben sandwich, revitalized in recent years into a dense strip of contemporary dining, nightlife, and residential development between downtown and midtown.
Benson[17]
Omaha's quirky-cool nightlife strip, anchored by live-music venue The Waiting Room, with a monthly First Friday gallery walk (BFF Omaha) that turns the neighborhood into an open art crawl.
Dundee[18]
A tree-lined historic neighborhood of chef-driven restaurants and independent storefronts — also the home neighborhood of Warren Buffett, and a reliable daytime foot-traffic pocket close to the Blackstone office corridor.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens across the AM and PM commute — grocery alone is the single largest venue category in this plan, spread across the metro's neighborhood corridors.
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Finance & insurance workforce reach
Office-building and downtown urban screens geofenced to the corridors where Berkshire Hathaway, Union Pacific, Mutual of Omaha, and Kiewit put a dense concentration of white-collar employees on the same daily commute.
Build this plan →
Gameday & event surround
Bar, casual-dining, and sports-venue screens concentrated around Charles Schwab Field and CHI Health Center Omaha, tuned up during the College World Series and Berkshire Hathaway weekend.
Build this plan →
Sports & Entertainment Footprints
Charles Schwab Field Omaha[10]
24,000-seat ballpark (expandable to 35,000) that has hosted the Men's College World Series every year since it opened in 2011, alongside Creighton Bluejays baseball.
CHI Health Center Omaha[11]
18,975-seat downtown arena and convention center, home to Creighton men's basketball and the annual Berkshire Hathaway shareholders meeting.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Omaha. Different brands and markets — same platform, same playbook.
9.9x
Foot Traffic Lift
Foot Traffic — Apparel Retailer
Read case study →
+130%
Consideration Lift
Banking — Betterment
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
Frequently Asked Questions About Omaha DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — grocery-aisle screens, gas-pump screens, movie-theater lobbies, bars, office buildings, and roadside digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Omaha?
Omaha DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Omaha?
The live 30-mile Omaha plan carries 3,331 active digital screens across venue types including grocery, movie theaters, bars, office buildings, gas stations, casual dining, and convenience stores.
How many people can an Omaha DOOH campaign reach?
The current Omaha plan delivers roughly 662.9 million monthly impressions across the metro, which sits in Nielsen DMA #73 with 458,080 TV homes.
How fast can an Omaha DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Nebraska Markets
Plan an Omaha Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code lJ9eROzxgrE), 30-mile radius around downtown Omaha (lat/lng points targeting), de-duplicated so each screen is counted once, resold programmatic inventory excluded, pulled 2026-07-05
- [2] ustvdb.com — 2024-25 Nielsen DMA rankings (Omaha #73, 458,080 TV homes)
- [3] Wikipedia — Omaha–Council Bluffs metropolitan area (2020 U.S. Census: Omaha city population 486,051; eight-county metropolitan area population 967,604)
- [4] Data USA — Omaha, NE (U.S. Census ACS commute data, 2024)
- [5] Wikipedia — Berkshire Hathaway (S&P 500 index component; headquartered at Blackstone Plaza, formerly Kiewit Plaza, in Omaha, Nebraska)
- [6] Wikipedia — Union Pacific Corporation (S&P 500 index component; headquartered at Union Pacific Center, Omaha, Nebraska, since relocating there in 2004)
- [7] Wikipedia — Mutual of Omaha (Fortune 500 mutual insurance and financial-services company, owned by its policyholders; headquartered at the Mutual of Omaha Building in Omaha, Nebraska)
- [8] Wikipedia — Kiewit Corporation (privately held, employee-owned construction company; ranked 247th on the 2025 Fortune 500 list; headquartered at 1550 Mike Fahey St. in North Downtown Omaha)
- [9] Omaha World-Herald (omaha.com) — "With flip of a switch, TD Ameritrade is history, but Omaha workforce endures at Charles Schwab" (combined Omaha workforce approximately 2,400 following the 2020 acquisition)
- [10] Wikipedia — Charles Schwab Field Omaha (24,000-seat ballpark, expandable to 35,000; opened 2011; home of the Men's College World Series through at least 2035 and Creighton Bluejays baseball)
- [11] Wikipedia — CHI Health Center Omaha (18,975-seat downtown arena and convention center; opened 2003; home of Creighton men's basketball and the Berkshire Hathaway annual shareholders meeting)
- [12] Wikipedia — Berkshire Hathaway Annual Meeting (estimated 42,000 attendees at its 2017 peak; Guinness World Record for largest annual general meeting attendance of any company)
- [13] Wikipedia — Creighton University (Jesuit university; total enrollment of 8,403 as of spring 2025; 140-acre campus just outside downtown Omaha)
- [14] Wikipedia — Omaha's Henry Doorly Zoo and Aquarium (over 130 acres; roughly 9,000 animals representing 962 species; rated "world's best zoo" by TripAdvisor in 2014; more than 2 million annual visitors)
- [15] Visit Omaha — Old Market neighborhood guide
- [16] Visit Omaha — Blackstone District neighborhood guide
- [17] Visit Omaha — Benson neighborhood guide
- [18] Visit Omaha — Dundee neighborhood guide
- [19] Mapbox Directions API — driving route geometry for the I-80, I-680, and Dodge Street/US-6 corridors, pulled 2026-07-05
Get Your Ad on Omaha Screens
Every screen in the Omaha market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Omaha Screens