DOOH Marketing
DOOH Advertising in Richmond, VA
Nielsen DMA #56 · 625,380 TV homes · city population 226,610 across a 1,314,434-person metro. A live 30-mile plan around downtown reaches 2,622 active digital screens delivering 342.9 million monthly impressions.
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DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Few American downtowns have whitewater rapids running through them. Richmond does — the James River drops through Class III and IV rapids within sight of the skyline, close enough that kayakers and office workers share the same view on a lunch break. That same downtown spent four years as the capital of the Confederacy, a history the city has been actively renegotiating: the Confederate statues that once lined Monument Avenue came down between 2020 and 2022[13].
A few blocks north, in a former rail and warehouse district called Scott's Addition, that reckoning shows up as something else entirely: nine breweries, cideries, a meadery, and a distillery packed into a half-mile stretch, filling patios and taprooms every weekend[15]. That crowd — moving between a bar TV, a rideshare screen, and a gas-pump display without ever opening an app — is exactly what digital out-of-home (DOOH) advertising reaches. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Richmond metro right now.
Why Richmond Matters
Richmond's civic identity has been visibly rewritten this decade — Monument Avenue's Confederate statues came down between 2020 and 2022[13] — and the neighborhoods around that history are where the city actually spends its weekends now: Church Hill's colonial streets around St. John's Church, where Patrick Henry demanded liberty or death in 1775[14]; Carytown's eight-block "mile of style"[20] and its century-old Byrd Theatre[16]; and Scott's Addition's brewery row a few blocks north[15].
The corporate map splits cleanly between city and suburb. Dominion Energy, a Fortune 500 utility (#264 on the 2025 list), is headquartered on Tredegar Street in downtown Richmond[7][6], while Capital One Financial employs roughly 14,000 people across its Richmond-area campuses — more than any other private employer here, even though its global headquarters sits outside the metro[8]. VCU and VCU Health add more than 27,000 combined employees and 29,280-plus students to that daytime population[9]. CarMax, Altria, Markel, and Performance Food Group round out the region's Fortune 500 roster, all headquartered in the surrounding suburbs rather than the city proper[6].
On an ordinary weekday, though, Richmond drives to get to all of it: 63% of workers get behind the wheel alone, with a mean commute of just 21.7minutes[5] — short enough that a gas-station or grocery screen along the same daily route earns a repeat look, not a one-time pass.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Richmond plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Richmond plan[1] — the same corners you drive past on I-95, I-64, and the I-295 commercial corridors. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Richmond plan on 2026-07-03[1], with every screen counted once. The plan carries 2,622 active digital screens delivering 342,881,098 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Convenience Stores | 383 | 54,206,203 |
| Grocery | 331 | 58,435,794 |
| Rideshare / Taxi TV | 291 | 7,222,378 |
| Doctor Offices | 257 | 24,215,282 |
| Office Buildings | 255 | 20,504,967 |
| Gas Stations | 221 | 3,104,667 |
| Apartment Buildings | 199 | 11,765,504 |
| Movie Theaters | 165 | 12,148,861 |
| Casual Dining | 125 | 35,590,639 |
| Sports Venues | 96 | 14,546,852 |
| QSR | 52 | 7,780,062 |
| Digital Billboards | 51 | 63,681,892 |
| Bars | 47 | 11,746,176 |
| Pharmacies | 43 | 331,934 |
| Gyms | 37 | 6,015,814 |
| Recreational Venues | 20 | 6,211,594 |
| Hotels | 13 | 635,850 |
| Malls | 13 | 1,585,611 |
| Dispensaries | 11 | 1,224,042 |
| Urban Panels | 4 | 1,711,984 |
| Other venue types | 8 | 214,992 |
| Total | 2,622 | 342,881,098 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Richmond within the 625,380-home DMA.
Richmond Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Richmond plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 3,617 |
| 1024×768 | 4:3 | Landscape | 331 |
| 1080×1920 | 9:16 | Portrait | 319 |
| 720×1280 | 9:16 | Portrait | 171 |
| 1280×720 | 16:9 | Landscape | 154 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 129 |
4,719 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
4,476 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
2,029 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Richmond market.
How Much Does DOOH Cost in Richmond?
You don't need a national media budget or an agency contract to put a message in front of Richmond. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station, a downtown office lobby, or a brewery in Scott's Addition, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around a race weekend or a festival, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Richmond screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Richmond screens?
Live on Richmond screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 2,622 screens, zoomed in on the Richmond landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — the Virginia State Capitol, CarMax Park, Maymont, Carytown, Scott's Addition, and out to the airport.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[18], then geofences every bookable screen within reach of that exact path, end to end.
Richmond's own interchange gives three obvious candidates: the I-95 spine running north-south through downtown, briefly concurrent with I-64 through the city center; the I-64 corridor cutting east-west toward Charlottesville and Williamsburg, merging onto I-295 for a stretch near the airport; and the I-295 beltway itself, the loop that lets I-64 and I-95 traffic bypass downtown entirely. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-95 North-South Spine (Petersburg, VA → Ashland, VA, 42.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Richmond plan [1] against Mapbox driving geometry [18], counting each screen within the listed buffer of the route.
Screen Formats Active in Richmond
Real photos of the screen formats running in the Richmond plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
The Fan & Monument Avenue[13]
A 228-acre historic district added to the National Register in 1985, known for one of the longest intact stretches of Victorian-era architecture in the country — a grid of rowhouses radiating out from Monument Avenue, the boulevard that carried Confederate statuary until the last of it came down between 2020 and 2022.
The city's original high ground, anchored by St. John's Episcopal Church, its original building completed in 1741 — the spot where Patrick Henry closed the Second Virginia Convention with "Give me liberty or give me death" in 1775. Now one of the city's most walkable, rapidly gentrifying residential blocks.
Scott's Addition[15]
A former light-industrial rail hub turned Richmond's densest concentration of breweries, cideries, a meadery, and a distillery — nine alcohol producers strong, dubbed the Scott's Addition Beverage District.
Suggested Campaigns for This Market
Craft beer & hospitality reach
Bar, brewery, and casual-dining screens concentrated in Scott's Addition and Carytown, reaching the same crowd that fills those blocks every weekend in a city with nine alcohol producers inside a half-mile stretch.
Build this plan →
Downtown & West Creek workforce reach
Office-building and urban-panel screens around Dominion Energy's downtown tower and the Capital One and CarMax corporate campuses, reaching the workforce that fills the metro on weekdays.
Build this plan →
Gameday & race-week event surround
Sports-venue, gas-station, and casual-dining screens geofenced around CarMax Park during Flying Squirrels season and Richmond Raceway during Cook Out 400 race week, when both pull thousands of visitors off the interstate at once.
Build this plan →
Sports & Entertainment Footprints
CarMax Park[17]
The Richmond Flying Squirrels' new ballpark, opened April 2026 in the Diamond District after 16 years at the old Diamond — a sold-out 9,585 fans on opening night.
Richmond Raceway[11]
A short track that hosts the Cook Out 400, a NASCAR Cup Series race run every fall since 1958, with capacity under 50,000.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Richmond. Different brands and markets — same platform, same playbook.
+25%
Program Enrollment Lift
Utility
Read case study →
+130%
Consideration Lift
Banking — Betterment
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
Frequently Asked Questions About Richmond DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — gas-pump screens, grocery-aisle displays, bar TVs, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Richmond?
Richmond DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Richmond?
The live 30-mile Richmond plan carries 2,622 active digital screens across venue types including convenience stores, grocery, rideshare and taxi TV, doctor offices, office buildings, and downtown digital billboards.
How many people can a Richmond DOOH campaign reach?
The current Richmond plan delivers roughly 342.9 million monthly impressions across the metro, which sits in Nielsen DMA #56 with 625,380 TV homes.
How fast can a Richmond DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Virginia Markets
Plan a Richmond Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code glRGJbiqmYU), 30-mile radius around downtown Richmond, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Wikipedia — Richmond, Virginia (2020 U.S. Census population 226,610; 4th-most-populous city in Virginia; 99th in the United States; home to the Federal Reserve Bank of Richmond, Fifth District headquarters since 1914)
- [3] Wikipedia — Richmond metropolitan area (2020 U.S. Census population 1,314,434; 44th-largest metropolitan statistical area in the U.S.)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Richmond-Petersburg, VA #56, 625,380 TV homes)
- [5] Data USA — Richmond, VA (U.S. Census ACS commute data: drove alone 63%, worked at home 19.5%, carpooled 7.85%, mean commute 21.7 minutes)
- [6] Virginia Business — "41 Virginia companies made the 2025 Fortune 1000" (Dominion Energy #264, headquartered in Richmond; CarMax #151, Goochland County; Altria Group #209, Henrico County; Markel Group #251, Glen Allen; Performance Food Group #80, Goochland County — the metro Richmond area has the second most Fortune 500 headquarters of any Virginia metro)
- [7] Wikipedia — Dominion Energy (headquartered in Richmond, Virginia)
- [8] Greater Richmond Partnership — "Largest Employers, Richmond, VA, MSA" (Capital One Financial, 14,000 employees, financial services/call center, Goochland — the region's largest employer; VCU Health, 13,500 employees, health care, Richmond City — second-largest; list updated November 2025)
- [9] Wikipedia — Virginia Commonwealth University (more than 27,000 combined employees across VCU and VCU Health, including 12,280 university employees and 2,464 full-time faculty; more than 29,280 students enrolled as of 2025)
- [10] WTVR — "Richmond Folk Festival celebrates 21 years of bringing artists together" (almost 200,000 attendees expected over the free three-day weekend on Brown's Island, downtown riverfront)
- [11] Wikipedia — Richmond Raceway (600 East Laburnum Avenue, Richmond; capacity "exact figure unknown; less than 50,000"; hosts the Cook Out 400 NASCAR Cup Series race, 1958–present)
- [12] Wikipedia — Maymont (100-acre Victorian estate and public park overlooking the James River, completed 1893, left to the people of Richmond by James and Sallie Dooley)
- [13] Wikipedia — Fan District (Richmond, VA historic district, 228 acres, added to the National Register of Historic Places in 1985; known for having one of the longest intact stretches of Victorian-era architecture in the United States; Monument Avenue runs through it)
- [14] Wikipedia — Church Hill, Richmond, Virginia (site of Virginia's Second Convention, where Patrick Henry gave his "Give me liberty or give me death" speech in St. John's Episcopal Church in 1775)
- [15] Wikipedia — Scott's Addition Historic District (nine alcohol producers — breweries, cideries, a meadery, and a distillery — dubbed the Scott's Addition Beverage District)
- [16] Wikipedia — Carytown, Richmond, Virginia (more than 230 shops, restaurants, and offices along West Cary Street; home to the Byrd Theatre, operating continuously since 1928)
- [17] VPM News — "Richmond Flying Squirrels christen CarMax Park with a 3–2 victory" (new ballpark opened April 7, 2026, at 2929 N. Arthur Ashe Blvd., anchoring the 67-acre Diamond District development)
- [18] Mapbox Directions API — driving route geometry for the I-95, I-64, and I-295 corridors, pulled 2026-07-03
- [19] Wikipedia — St. John's Episcopal Church (Richmond, Virginia) (original church building completed June 10, 1741; site of Patrick Henry's 1775 "Give me liberty or give me death" speech)
- [20] Visit Richmond VA — Carytown neighborhood guide ("This boutique-lined street is called Richmond's 'mile of style'")
Get Your Ad on Richmond Screens
Every screen in the Richmond market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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