DOOH Marketing

    Dispensaries DOOH Advertising

    Dwell time 10–20 minutes including wait. Adult 21+, purchase-mode audience. One of the few venue types with direct contextual match for cannabis brands. Most programmatic platforms won't run cannabis advertising — DOOH is often the only scalable digital option.

    Ready to run Dispensaries DOOH?

    Build a plan across live inventory — flat CPM starting at $18, live in under 24 hours.

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    Who You Reach

    Cannabis consumers 21+, purchase-mode audience, 10–20 min dwell including wait

    Format & Specs

    Waiting room LCD, menu board, checkout screen

    Dwell: 10–20 minutes

    Best Verticals

    Cannabis BrandsAccessoriesWellnessLifestyleCBD

    Why This Venue

    Dispensaries combine purchase intent with a captive waiting audience. The wait time creates a DOOH environment closer to doctor's offices than typical retail. DV360 and most programmatic platforms won't run cannabis advertising — this venue is often the only option.

    Strategic Insight

    Dispensary waiting rooms function like doctor's office waiting rooms — extended captive dwell with minimal competing stimuli. Non-cannabis brands (snacks, beverages, lifestyle) also perform well here.

    Screens in the Wild

    Dispensaries DOOH Screens

    Pharmacies digital out-of-home screen
    Pharmacies
    Pharmacies digital out-of-home screen
    Pharmacies
    Retail digital out-of-home screen
    Retail
    Grocery digital out-of-home screen
    Grocery
    Pharmacies digital out-of-home screen
    Pharmacies
    Malls digital out-of-home screen
    Malls

    Sample dispensaries inventory from publishers active across the network.

    Top Markets for Dispensaries DOOH

    Dallas, TXSeattle, WASan Francisco, CAMinneapolis, MNBrooklyn, NYQueens, NYRiverside, CASan Juan, PR

    Plan a Dispensaries Buy

    DOOH Advertising Guide

    How digital out-of-home buying works, end to end

    Programmatic DOOH

    Buy screens the way you buy the rest of your media

    DOOH Targeting

    Audience, geo, venue, and daypart targeting options

    Geofencing & POI

    Radius, competitor, and store-level targeting

    Photo-Verified Proof of Play

    Screen photography attached to delivery reporting

    PMP vs Managed Service

    Which buying route fits your team

    Browse More

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    Markets that fit this plan

    Miami, FLMinneapolis-Saint Paul, MNSan Francisco Bay Area, CA

    Related on the Goldfish Taxonomy

    Continue Down the Path-to-Purchase

    Retail · OpenOOH 206

    Adjacent venues

    Liquor Stores

    Adult beverage purchasers 21+, direct purchase context

    Bars

    Social adults 21–45, actively deciding what to drink and eat

    Convenience Stores

    On-the-go consumers, 2–3 visits per week average, broad demographic

    Best-fit verticals

    Cannabis

    Vertical playbook with best-fit creative and KPIs.

    Plan & build

    Programmatic DOOH

    How DSP/SSP routing works across this inventory.

    Direct vs Programmatic

    When to buy direct vs. via the open exchange.

    Creative Specs Guide

    File specs, aspect ratios and delivery requirements.

    What Is DOOH?

    Foundational primer on the medium.

    Plan a Campaign in Dispensaries

    Get platform access and start building your DOOH media plan.

    Contact Us Now
    Contact Us Now