DOOH Marketing

Dispensaries DOOH Advertising

Dwell time 10–20 minutes including wait. Adult 21+, purchase-mode audience. One of the few venue types with direct contextual match for cannabis brands. Most programmatic platforms won't run cannabis advertising — DOOH is often the only scalable digital option.

Who You Reach

Cannabis consumers 21+, purchase-mode audience, 10–20 min dwell including wait

Best Verticals

Cannabis BrandsAccessoriesWellnessLifestyleCBD

Format & Specs

Waiting room LCD, menu board, checkout screen

Dwell time: 10–20 minutes

Why This Venue

Dispensaries combine purchase intent with a captive waiting audience. The wait time creates a DOOH environment closer to doctor's offices than typical retail. DV360 and most programmatic platforms won't run cannabis advertising — this venue is often the only option.

Strategic Insight

Dispensary waiting rooms function like doctor's office waiting rooms — extended captive dwell with minimal competing stimuli. Non-cannabis brands (snacks, beverages, lifestyle) also perform well here.

Screens in the Wild