DOOH Marketing
DOOH Advertising in Denver, CO
Nielsen DMA #17 · 1,806,270 TV homes. A live 30-mile plan around downtown Denver reaches 7,660 active digital screens delivering 2.76 billion monthly impressions across the Front Range.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Climb the steps of the Colorado State Capitol and the 13th one is stamped exactly one mile above sea level[2] — the mark that gives Denver its nickname. That point sits close to where I-25, which runs the length of the Front Range, and I-70, the only interstate that climbs straight out of a downtown into the Rockies, cross paths. Digital out-of-home (DOOH) is advertising on the screens along that exact grid — the gas pumps, grocery aisles, gyms, bars, and roadside bulletins people pass on the way to work, to happy hour, or up to the mountains on a Friday. Nobody skips it, blocks it, or mutes it, because it's built into the world they're already moving through.
That's the platform underneath every page like this one: search real inventory across 100+ US markets and 35+ venue types, build the plan, and launch in under a day instead of the weeks a traditional out-of-home buy takes. Run it yourself in the self-serve tools, or hand the whole thing to our team — either path gets you fast, precise activation across every publisher and inventory source in the market, plus the measurement to prove what the campaign actually did.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
This page zooms that platform into one market — here's exactly what's bookable in Denver right now.
Why Denver Matters
The City and County of Denver counted 715,522 residents at the 2020 Census, then the 19th-most-populous city in the country[2], inside a Denver–Aurora–Centennial metro area of 2,963,821 people[3] spread along the Front Range. It's still a driving market: 56.1% of city workers drive alone with a mean commute of 24.9 minutes[5], though a notable 27.3% work from home — a share the route corridors below don't reach, but everyone else on I-25 and I-70 does.
Denver is genuinely an HQ town, not just a distribution hub. DaVita, the dialysis and healthcare giant, is an S&P 500 company headquartered downtown, ranked 325th on the 2026 Fortune 500[6][9], and Newmont — the world's largest gold mining corporation[7] and also an S&P 500 name, ranked 195th[9] — is still based at its Denver Tech Center offices as of a September 2025 report, even while subleasing part of that space[8]. Western Union runs its global headquarters from Belleview Station in Denver[10], and Gates Industrial builds power-transmission belts from a 15th Street tower downtown[11]. Widen the lens past the city limits and the suburbs add real neighbors: EchoStar (post-merger parent of DISH) and Liberty Media both sit in Englewood[12][13], Ball Corporation is in Westminster[14], and Arrow Electronics is in Centennial[17] — Fortune 500 names[9], just not inside the plan's city-proper core. (Two famous former Denver HQs have actually left: Chipotle moved its headquarters to Newport Beach, California in 2018[15], and Molson Coors relocated to Chicago in 2019, though the historic Coors brewery in nearby Golden keeps running[16].)
Two events reshape reach on the calendar: the Great American Beer Festival, which pulls roughly 40,000 attendees to a multi-day run historically staged at the Colorado Convention Center[19], and Denver PrideFest, which draws an estimated 525,000 people to Civic Center Park each June — the third-largest pride festival and seventh-largest pride parade in the country[20]. Both concentrate reach downtown, in the same blocks as RiNo and LoDo's bar and casual-dining screen density.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Denver plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Denver plan[1] — the same corners you drive past on I-25, Colfax Avenue, and Speer Boulevard. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Denver plan on 2026-07-04[1], with every screen counted once. The plan carries 7,660 active digital screens delivering 2,755,736,384 monthly impressions across the Front Range.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Apartment Buildings | 1,185 | 130,705,428 |
| Casual Dining | 1,111 | 978,329,564 |
| Rideshare / Taxi TV | 885 | 13,721,698 |
| Grocery | 797 | 423,592,609 |
| Bars | 557 | 194,459,201 |
| Doctor Offices | 546 | 26,995,426 |
| Office Buildings | 502 | 107,639,687 |
| Gas Stations | 404 | 14,009,049 |
| Movie Theaters | 279 | 46,614,231 |
| Sports Venues | 266 | 37,454,680 |
| Convenience Stores | 252 | 27,126,362 |
| Urban Panels | 175 | 166,529,029 |
| Malls | 148 | 104,326,350 |
| Gyms | 134 | 25,248,670 |
| QSR | 70 | 45,328,687 |
| Recreational Venues | 66 | 56,365,529 |
| Digital Billboards | 63 | 102,816,537 |
| Hotels | 49 | 1,882,745 |
| Salons | 38 | 6,058,204 |
| Airports | 29 | 224,261,762 |
| Liquor Stores | 25 | 5,161,742 |
| Other venue types | 79 | 17,109,194 |
| Total | 7,660 | 2,755,736,384 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Denver within the 1,806,270-home DMA.
Denver Billboard Sizes & Creative Formats
These are the actual screen sizes running in the live Denver plan[1]. You don't build a file per screen — you build one creative per aspect ratio and export it to each resolution. The market is overwhelmingly 16:9 landscape, with a real block of 9:16 portrait for gas-pump, elevator, and lobby screens.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 12,444 |
| 1080×1920 | 9:16 | Portrait | 1,667 |
| 720×1280 | 9:16 | Portrait | 514 |
| 1280×720 | 16:9 | Landscape | 327 |
| 768×1364 | 9:16 | Portrait | 247 |
| 1024×555 | 1.85:1 | Landscape (widescreen) | 162 |
15,243 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
14,521 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
4,820 format instances
Support audio, concentrated in gas-station and point-of-care venues.
Because a single screen can accept more than one creative dimension, the figures above are format instances, not unique screens. Listed formats cover 15,361 of 16,027 clean format instances pulled from the plan; the balance run smaller, publisher-defined sizes. Ship a 16:9 and a 9:16 master and you cover nearly the entire market.
How Much Does DOOH Cost in Denver?
You don't need a rate card or a six-figure budget to run out-of-home in Denver. Campaigns start for as little as $50 a day with no long-term commitment — launch, pause, and adjust whenever you want.
Every screen in the plan is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate whether your message runs on a roadside bulletin, a gas-pump screen, an apartment lobby, or a bar TV. You're never charged extra for "better" inventory; a bigger budget simply earns more impressions across the Front Range. Scale up or down, market by market, anytime.
Start at $50/day
Enough to put a real message on Denver screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Denver screens?
Live on Denver screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 7,660 screens, zoomed in on the Denver landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Union Station, Coors Field, Ball Arena, Empower Field, the Art Museum, and out to DEN.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
Most out-of-home tools stop at a radius or a market boundary. Goldfish plans along the actual roads people drive. Hand us a route — a daily commute, a highway, a store-to-store delivery corridor — and we trace it with the Mapbox routing engine[24], then geofence every bookable screen within reach of that path: the billboards, gas-pump screens, convenience stores, bars, casual-dining spots, and apartment towers a driver actually passes end to end.
Here are three of the Front Range's major arteries — plus the classic getaway drive west into the Rockies up I-70 to Vail, every bookable screen along all 98 miles[25]. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-25 North-South Spine (Thornton, CO → Castle Rock, CO, 38.9 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Denver plan [1] against Mapbox driving geometry [24], counting each screen within the listed buffer of the route. The I-70 to Vail getaway drive runs well past the metro plan, so it draws from its own dedicated Denver→Vail corridor plan [25].
Screen Formats Active in Denver
Real photos of the screen formats running in the Denver plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
River North Art District (RiNo)[18]
A former industrial strip of historic warehouses and factories turned jazz bars, brewpubs, art galleries, and working studios — dense bar and casual-dining screen inventory in a district built for evening foot traffic.
Lower Downtown (LoDo)[18]
Denver's oldest neighborhood, at the confluence where prospectors struck gold in 1858 — now nearly 100 restaurants, rooftop bars, and nightclubs packed into converted brick warehouses a few blocks from Coors Field.
Highland (LoHi)[18]
A hilltop district just west of downtown with sweeping skyline views across three sub-districts — Highlands Square, Tennyson Street, and Lower Highland — mixing Victorian-era homes with independent shops and restaurants.
Cherry Creek[18]
Denver's premier shopping trade area: more than 300 stores, 75 cafes and restaurants, and 50 spas and salons split between the boutique-lined blocks of Cherry Creek North and the enclosed Cherry Creek Shopping Center.
Suggested Campaigns for This Market
Grocery / CPG drive-to-store
Grocery, convenience-store, and gas-station screens spread across the Front Range commuter grid, geofenced to the trade areas around Denver's busiest retail corridors.
Build this plan →
Corporate & recruiting reach
Office-building and apartment-lobby screens across downtown and the Tech Center, reaching the white-collar workforce behind Denver's healthcare, mining, and financial-services economy.
Build this plan →
Gameday & festival surround
Sports-venue, bar, and casual-dining screens geofenced around Coors Field, Ball Arena, and Empower Field on game nights, plus RiNo and LoDo during festival season.
Build this plan →
Sports & Entertainment Footprints
Coors Field[21]
The Colorado Rockies' LoDo ballpark since 1995 — 46,897 seats, 50,144 with standing room.
Ball Arena[22]
Home of the Denver Nuggets (NBA), Colorado Avalanche (NHL), and Colorado Mammoth (NLL) — seats up to 19,520 for basketball, renamed from Pepsi Center in 2020.
Empower Field at Mile High[23]
The Denver Broncos' 76,125-seat home, a short walk west of downtown across the South Platte River.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Denver. Different brands and markets — same platform, same playbook.
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
Frequently Asked Questions About Denver DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — highway billboards, gas-pump screens, gyms, grocery aisles, bars, and airport terminals. It is a format viewers cannot skip, block, or mute, and it reaches people while they are out living their day.
How much does DOOH advertising cost in Denver?
Denver DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the Front Range rather than access to different inventory.
What types of screens can I book in Denver?
The live 30-mile Denver plan carries 7,660 active digital screens across venue types including apartment buildings, casual dining, grocery, bars, doctor's offices, office buildings, and gas stations.
How many people can a Denver DOOH campaign reach?
The current Denver plan delivers roughly 2.76 billion monthly impressions across the metro, which sits in Nielsen DMA #17 with 1,806,270 TV homes.
How fast can a Denver DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Colorado Markets
Plan a Denver Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code TUxIQMFMrSI), 30-mile radius around downtown Denver, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Denver (2020 U.S. Census population 715,522; 19th-most-populous U.S. city at the time; official elevation exactly one mile / 5,280 ft, origin of the "Mile High City" nickname)
- [3] Wikipedia — Denver metropolitan area (Denver–Aurora–Centennial, CO Metropolitan Statistical Area; 2020 U.S. Census population 2,963,821)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Denver #17, 1,806,270 TV homes)
- [5] Data USA — Denver, CO (U.S. Census ACS commute data, 2024: drove alone 56.1%, worked at home 27.3%, carpooled 6.32%, mean commute 24.9 minutes)
- [6] Wikipedia — DaVita Inc. (S&P 500 component, headquartered in Denver, Colorado)
- [7] Wikipedia — Newmont Corporation (S&P 500 component and the world's largest gold mining corporation; based in Denver, Colorado)
- [8] BusinessDen — "Mining giant Newmont lists DTC headquarters for sublease" (Sept. 17, 2025) — Newmont's headquarters at 6900 E. Layton Ave. in the Denver Tech Center
- [9] 50pros.com — Fortune 500 (2026) full list (DaVita #325, Denver CO; Newmont #195, Denver CO; Arrow Electronics #145, Centennial CO; Ball #331, Westminster CO; Molson Coors Beverage #333, Chicago IL)
- [10] Western Union — "Western Union Completes Relocation to New Global Headquarters in Denver" investor press release (2018) — 7001 E Belleview Ave, Denver Tech Center
- [11] Wikipedia — Gates Corporation (headquartered at 1144 15th Street, Denver, Colorado)
- [12] EchoStar Corporation — "EchoStar Corporation Completes Merger with DISH Network Corporation" press release — combined company headquartered in Englewood, Colorado, a Denver-area suburb, not the city of Denver itself
- [13] Corporateoffice.com — Liberty Media Corporation headquarters, 12300 Liberty Blvd, Englewood, Colorado — a Denver-area suburb, not the city of Denver itself
- [14] Wikipedia — Ball Corporation (aluminum packaging company headquartered in Westminster, Colorado, a Denver-area suburb, not the city of Denver itself; S&P 500 / Fortune 500 component)
- [15] Chipotle Mexican Grill investor relations — "Chipotle Announces Plans For New Headquarters In Southern California To Fuel Growth" (May 23, 2018) — headquarters relocated from Denver to Newport Beach, California, complete by early 2019; Chipotle is not a current Denver-headquartered company
- [16] Bisnow — "From The Mountains To The Prairies: Molson Coors Relocating HQ From Colorado To Chicago" — Molson Coors' corporate headquarters moved to Chicago in 2019; the historic Coors brewery in nearby Golden, Colorado remains in operation, but Molson Coors is not a current Denver-headquartered company
- [17] Wikipedia — Arrow Electronics (headquartered in Centennial, Colorado, a Denver-area suburb, not the city of Denver itself)
- [18] Visit Denver — Neighborhood Guide (River North Art District, Lower Downtown, Highland, Cherry Creek)
- [19] Wikipedia — Great American Beer Festival (roughly 40,000 attendees in 2024; the largest ticketed beer festival in the United States; historically held at the Colorado Convention Center in Denver)
- [20] Wikipedia — PrideFest (Denver) (draws roughly 525,000 guests annually — the third-largest pride festival and seventh-largest pride parade in the United States; held at Civic Center Park)
- [21] Wikipedia — Coors Field (capacity 46,897, 50,144 with standing room; home of the Colorado Rockies since 1995; Lower Downtown)
- [22] Wikipedia — Ball Arena (capacity 19,520 for basketball, 18,007 for hockey; home of the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth; renamed from Pepsi Center in 2020)
- [23] Wikipedia — Empower Field at Mile High (football capacity 76,125; home of the Denver Broncos)
- [24] Mapbox Directions API — driving route geometry for the I-25, I-70, and I-225 corridors, pulled 2026-07-04
- [25] Goldfish DOOH Planning API — dedicated Denver→Vail I-70 mountain route-corridor plan (code egOPsC1egOo), 98-mile drive traced with Mapbox routing, resold programmatic inventory excluded so each screen is counted once, pulled 2026-07-04
Get Your Ad on Denver Screens
Every screen in the Denver market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Denver Screens