DOOH Marketing

H-E-B DOOH Advertising

Reach H-E-B shoppers across Texas's most beloved grocery chain.

Why DOOH Works for H-E-B

H-E-B is Texas's dominant grocery chain and one of the most beloved brands in the state. With 400+ stores and market share exceeding 60% in many Texas metros, H-E-B isn't just a grocery store — it's a Texas institution. In-store DOOH screens reach shoppers during weekly grocery trips that average 35–45 minutes. For CPG brands seeking Texas market penetration, H-E-B's in-store screens offer access to the majority of the state's grocery shoppers in a single retail network. No Texas grocery strategy is complete without H-E-B.

In-Store Screen Network

H-E-B's digital network covers checkout areas, deli sections, and specialty departments across Texas and Northeast Mexico.

Who's Shopping

Texas families with strong brand loyalty to H-E-B. All demographics represented, with particular strength in Hispanic households.

Screen Types Available

Checkout displays, deli/bakery screens, specialty department monitors, entrance boards

Best Venue Types

GroceryPharmacies

Audience Mindset

H-E-B shoppers are fiercely loyal to Texas's hometown grocer. The brand commands near-universal market share in many Texas metros.

Where This Vertical Runs