DOOH Marketing

Pharmacies DOOH Advertising

Dwell time 8–15 minutes (pharmacy wait plus shopping). High purchase-intent environment. OTC healthcare, insurance, wellness, and financial services consistently outperform.

Who You Reach

Health-aware adults 35+, primary household decision-makers, high purchase intent

Best Verticals

OTC HealthcareInsuranceWellnessFinancial ServicesCPG

Format & Specs

Checkout LCD, waiting area screen, aisle display

Dwell time: 8–15 minutes

Why This Venue

Pharmacy DOOH reaches health-aware adults who skew 35+ and are primary household decision-makers. The pharmacy wait creates a captive window in a buying-mode environment.

Strategic Insight

Pharmacy waiting area screens have dwell times closer to doctor's offices than other retail venues. The audience is health-focused and receptive to health-related messaging in a way no other retail venue matches.

Screens in the Wild

Pharmacies DOOH Screens

Pharmacies digital out-of-home screen — Pharmacies

Pharmacies digital out-of-home screen — Pharmacies

Pharmacies digital out-of-home screen — Pharmacies

Pharmacies digital out-of-home screen — Pharmacies

Pharmacies digital out-of-home screen — Pharmacies

Pharmacies digital out-of-home screen — Pharmacies

Sample pharmacies inventory from publishers active across the network.

Top Markets for Pharmacies DOOH

Dallas, TX Seattle, WA San Francisco, CA Minneapolis, MN Brooklyn, NY Queens, NY Riverside, CA San Juan, PR

Industries That Buy Pharmacies

Insurance Companies Banking & Finance Food, Retail & CPG

Pharmacies Case Studies & Benchmarks

Drive Sales

+26% Sales Lift

Healthcare — OTC Medication

$36.83 Return on Ad Spend

Learn More

DOOH Advertising Guide All Venue Types Browse All Cities

Related on the Goldfish Taxonomy

Continue Down the Path-to-Purchase

Retail · OpenOOH 204

Adjacent venues

Grocery Stores

Primary household shoppers, 15–25 min dwell, active purchase intent

Doctor's Offices

Patients managing health conditions, caregivers — 18+ min average wait

Convenience Stores

On-the-go consumers, 2–3 visits per week average, broad demographic

Best-fit verticals

Aesthetics & Dermatology

Vertical playbook with best-fit creative and KPIs.

Plan & build

Programmatic DOOH

How DSP/SSP routing works across this inventory.

Direct vs Programmatic

When to buy direct vs. via the open exchange.

Creative Specs Guide

File specs, aspect ratios and delivery requirements.

What Is DOOH?

Foundational primer on the medium.

Plan a Campaign in Pharmacies

Get platform access and start building your DOOH media plan.

DOOH Marketing — Plan & Buy Digital Out-of-Home Across 1M+ ScreensProgrammatic DOOH for Modern Media Buyers35+ Venue Types, Launch in Under 24 HoursDOOH Marketing is the operating layer for digital out-of-home media buying. Plan, buy, and measure campaigns across more than one million screens spanning gas stations, grocery, gyms, bars, billboards, bus shelters, urban panels, taxi tops, doctors' offices, and 25+ other venue types. Built on the Goldfish Ads platform, our buyers launch programmatic DOOH campaigns in under 24 hours with venue-level targeting, POI radius geofencing, third-party audience overlays, and full transparency into publisher, slot, and CPM.Used by national restaurant chains, financial services brands, alcohol and beverage marketers, political campaigns, and DTC challengers — see live campaign maps, screen inventory, case studies, and city-level reach in the menu above. Please enable JavaScript to view the interactive site.