DOOH Marketing
Lottery
+21% Ticket Sales Lift
Campaign Objective
A state lottery commission used DOOH in convenience stores and gas stations to promote a new scratch-off game launch. Screens at point of purchase drove impulse ticket purchases.
Venue Types Used
Audience Targeting Approach
Point-of-purchase placement at lottery retail locations. No audience overlay needed — the venue itself defines the audience as active lottery purchasers.
Results
+21%
Ticket Sales Lift
+15%
New Player Acquisition
6.2:1
Revenue per Ad Dollar
Insight
Lottery is the ultimate point-of-purchase category. The product is sold at the same locations where DOOH screens are installed. There is no path-to-purchase gap — the screen and the product share the same counter. This makes lottery one of the highest-performing DOOH verticals by ROAS.