DOOH Lottery CASE STUDY:  Increase Sales

DOOH Campaign Objective

A state lottery was launching a new scratch-off game and wanted to increase ticket sales and awareness for the new game among an A18+ demographic

DOOH Campaign Approach

The client activated a data-driven DOOH campaign to reach their audience at the point of sales across targeted venue types, including gas stations and convenience stores over an 8 week flight.

Strategies: 

• Advanced Targeting

  • The client only targeted DOOH screens at locations where the new scratch-off game was sold

  • The client added an additional targeting layer to their campaign, ensuring that ads only played at DOOH venues that were experiencing sufficient traffic. 

Key Insights

The DOOH campaign was effective in increasing same-day purchases, increasing sales by 31% lift in stores that ran DOOH compared to stores that did not. Consumers who were exposed to the DOOH ads were +50% more likely to purchase and play the scratch-off game in the future versus consumers who were not exposed.