DOOH Marketing

Kroger DOOH Advertising

Reach 60 million weekly Kroger shoppers across America's largest supermarket chain.

Why DOOH Works for Kroger

Kroger is the largest supermarket chain in the United States with 2,700+ stores serving 60 million weekly customers. In-store DOOH screens at Kroger reach grocery shoppers during active shopping trips, placing brand messaging alongside the products on the shelf. Kroger's loyalty card data creates one of the most powerful closed-loop measurement systems in retail — connecting DOOH impressions directly to scanned purchases at checkout. For CPG brands, this means DOOH campaigns at Kroger come with built-in sales attribution that proves return on ad spend.

In-Store Screen Network

Kroger's digital screen network includes checkout displays, deli/bakery section screens, and pharmacy area monitors across their nationwide supermarket footprint.

Who's Shopping

60M weekly shoppers, household-focused, loyalty program members with rich purchase history data enabling closed-loop measurement.

Screen Types Available

Checkout counter displays, deli/bakery area screens, pharmacy waiting monitors, entrance promotional boards

Best Venue Types

GroceryPharmacies

Audience Mindset

Grocery shoppers at Kroger are in active meal-planning and household replenishment mode. Screens influence brand selection at the point of purchase.

Where This Vertical Runs