DOOH Marketing
Walmart DOOH Advertising
Reach 240 million weekly Walmart shoppers with in-store DOOH.
Why DOOH Works for Walmart
Walmart is the largest retailer in the world, serving approximately 240 million customers per week across 4,700+ US locations. In-store DOOH screens at Walmart reach this massive audience during active shopping trips — in the pharmacy section, at self-checkout, near seasonal displays, and at store entrances. For CPG, household goods, and grocery brands, Walmart's in-store screens represent the most direct path from advertising impression to purchase. The shopper sees the ad, walks to the aisle, and puts the product in the cart. No other advertising channel offers this level of proximity to the transaction.
In-Store Screen Network
Walmart's in-store digital screen network spans self-checkout areas, pharmacy waiting sections, and high-traffic entrance zones across thousands of locations nationwide.
Who's Shopping
240M weekly shoppers spanning all demographics. Household income ranges from value-conscious to middle-market. Shoppers skew toward families and weekly stock-up missions.
Screen Types Available
Self-checkout LCD screens, pharmacy area displays, entrance/exit digital boards, seasonal endcap screens
Best Venue Types
Audience Mindset
Walmart shoppers span every demographic and income level. In-store screens reach the broadest possible consumer audience at America's largest retailer.
Where This Vertical Runs
Walmart DOOH Environments






Walmart Case Studies & Benchmarks
Drive Sales
+26% Sales Lift
Venues: Convenience Stores, Gas Stations, Grocery, Pharmacies
Retail — Store Remodel Campaign
+6.51% Store Visitation Lift
Venues: Billboards, Gyms, Gas Stations, Salons
CPG — Hair Care Brand
+47% Awareness Lift
Venues: Billboards
Lottery
+21% Ticket Sales Lift
Venues: Convenience Stores, Gas Stations, Liquor Stores, Grocery
Top Markets for Walmart Campaigns
Plan a Walmart DOOH Campaign
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