DOOH Marketing
DOOH Advertising in Indianapolis, IN
Nielsen DMA #25 · 1,232,210 TV homes · city population 887,642 across a 2,111,040-person metro. A live 30-mile plan around downtown reaches 4,448 active digital screens delivering 941.8 million monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Three interstates knot together right at the edge of downtown Indianapolis, and a fourth ring — I-465 — wraps the whole city in a beltway most residents drive some stretch of every week. That's not incidental to a DOOH plan here: whichever spoke a driver takes out of downtown, there's a string of gas stations, bars, and drive-thrus lined up along it, each one carrying a screen.
That's digital out-of-home (DOOH) at its simplest — advertising built into places people already go, not a tab they can close or a channel they can mute. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, and can target it to a literal driving route instead of just a radius. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Indianapolis metro right now.
Why Indianapolis Matters
Indianapolis drives more than most peer metros — 71.8% of workers get to work alone behind the wheel, with a mean commute of just 24.6 minutes[12], short enough that gas-station and convenience-store screens turn over reliably along the same handful of arteries every single day rather than sitting in gridlock.
The daily economy runs on pharma, health benefits, and real estate. Eli Lilly and Company, a Fortune 500 (#100 in 2025) pharmaceutical maker and S&P 500 component, still keeps its headquarters on its longtime campus in Indianapolis's south-side industrial area[4]. Elevance Health, an S&P 500 health insurer, is headquartered at 220 Virginia Avenue in downtown Indianapolis[5][18], and Simon Property Group, the largest shopping mall owner in the country and another S&P 500 name, is headquartered at 225 West Washington Street, also downtown[6][19] — both a short walk from the Wholesale District, with Lilly's campus on the south side close by.
Then a handful of days a year flips the entire equation. The Indianapolis 500, reported to be the largest single-day sporting event in the world, packs Speedway's roughly 235,000 permanent seats and an infield crowd that regularly pushes race-day attendance past 350,000[7], and Gen Con set an all-time record of more than 71,000 attendees in 2024, filling downtown hotels and Lucas Oil Stadium for four straight days[8].
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Indianapolis plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Indianapolis plan[1] — the same corners you drive past on I-65, I-70, and the I-465 beltway commercial corridors. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Indianapolis plan on 2026-07-03[1], with every screen counted once. The plan carries 4,448 active digital screens delivering 941,775,188 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Gas Stations | 616 | 23,624,182 |
| Bars | 562 | 139,999,254 |
| Casual Dining | 510 | 223,129,100 |
| Grocery | 493 | 105,653,078 |
| Rideshare / Taxi TV | 473 | 6,933,238 |
| Doctor Offices | 337 | 5,185,239 |
| Movie Theaters | 283 | 25,465,035 |
| Office Buildings | 273 | 15,722,056 |
| Convenience Stores | 207 | 14,867,299 |
| Sports Venues | 136 | 20,259,823 |
| Apartment Buildings | 134 | 7,585,470 |
| Gyms | 110 | 14,198,454 |
| Pharmacies | 78 | 1,078,528 |
| Digital Billboards | 66 | 82,543,168 |
| Malls | 39 | 227,349,831 |
| QSR | 39 | 5,567,328 |
| Schools | 24 | 2,241,460 |
| Recreational Venues | 24 | 7,371,963 |
| Urban Panels | 16 | 9,476,117 |
| Airports | 12 | 3,186,455 |
| Other venue types | 16 | 338,110 |
| Total | 4,448 | 941,775,188 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Indianapolis within the 1,232,210-home DMA.
Indianapolis Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Indianapolis plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 6,247 |
| 1080×1920 | 9:16 | Portrait | 727 |
| 1280×720 | 16:9 | Landscape | 417 |
| 1024×555 | 1.85:1 | Landscape (wide-format digital billboard) | 242 |
| 720×1280 | 9:16 | Portrait | 236 |
| 1024×768 | 4:3 | Landscape | 130 |
7,911 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
7,275 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
3,693 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Indianapolis market.
How Much Does DOOH Cost in Indianapolis?
You don't need a national media budget or an agency contract to put a message in front of Indianapolis. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): gas station, bar, grocery, or downtown digital billboard, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Indy 500 weekend or Gen Con, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Indianapolis screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Indianapolis screens?
Live on Indianapolis screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 4,448 screens, zoomed in on the Indianapolis landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — Gainbridge Fieldhouse, Lucas Oil Stadium, Mass Ave, Fountain Square, the Speedway, and out to the airport.
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Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[15], then geofences every bookable screen within reach of that exact path, end to end.
Indianapolis is genuinely built around its interstates: the I-65 spine running diagonally from the northwest suburbs down through downtown to the south side, the I-70 corridor cutting east-west through the same downtown interchange, and the eastern arc of the I-465 beltway that rings the city. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-65 Northwest-Southeast Spine (Whitestown, IN → Franklin, IN, 49.3 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Indianapolis plan [1] against Mapbox driving geometry [15], counting each screen within the listed buffer of the route.
Screen Formats Active in Indianapolis
Real photos of the screen formats running in the Indianapolis plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
Mass Ave Cultural Arts District[2]
The gallery-and-restaurant stretch of Massachusetts Avenue running northeast out of downtown — one of Indianapolis's five original 2003 cultural districts, packed with independent theaters, boutiques, and patio bars.
A historic arts district just southeast of downtown named for the fountain built there in 1889, now known for its restored bowling alleys, live-music venues, and a growing run of restaurants and shops.
Broad Ripple Village[17]
A nightlife-and-shopping strip along the White River about six miles north of downtown, with the Monon Trail running directly through the neighborhood.
Wholesale District[3]
Downtown's historic 19th-century commercial core — the greatest concentration of that era's buildings left in the city — now home to Circle Centre Mall, the Indianapolis Artsgarden, and the blocks surrounding the Pacers' and Colts' downtown venues.
Suggested Campaigns for This Market
Pharma / health-benefits decision-maker reach
Office-lobby and downtown urban-panel screens concentrated around the Elevance Health and Simon Property Group HQ towers near the Wholesale District, plus Eli Lilly's campus just south of downtown, reaching the corporate workforce that fills Indianapolis on weekdays.
Build this plan →
Grocery / CPG drive-to-store
Grocery and gas-station screens geofenced along Indianapolis's busiest commercial corridors — from Broad Ripple and Mass Ave out to the I-465 beltway suburbs.
Build this plan →
Race weekend & downtown event surround
Bars, casual-dining, and sports-venue screens concentrated downtown and near Indianapolis Motor Speedway during Indy 500 weekend and Gen Con, when hundreds of thousands pour into the city over just a few days.
Build this plan →
Sports & Entertainment Footprints
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Indianapolis. Different brands and markets — same platform, same playbook.
$36.83
Return on Ad Spend
Healthcare — OTC Medication
Read case study →
+64%
Familiarity Lift
B2B — HR Solutions
Read case study →
✓
Incremental Dealership Visits
Automotive — Truck Campaign
Read case study →
Frequently Asked Questions About Indianapolis DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar TVs, gas-pump screens, grocery-aisle displays, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Indianapolis?
Indianapolis DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Indianapolis?
The live 30-mile Indianapolis plan carries 4,448 active digital screens across venue types including gas stations, bars, casual dining, grocery, rideshare and taxi TV, office buildings, and downtown digital billboards.
How many people can an Indianapolis DOOH campaign reach?
The current Indianapolis plan delivers roughly 941.8 million monthly impressions across the metro, which sits in Nielsen DMA #25 with 1,232,210 TV homes.
How fast can an Indianapolis DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Indiana Markets
Plan an Indianapolis Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code GMKt5Hz_PbU), 30-mile radius around downtown Indianapolis, de-duplicated so each screen is counted once, pulled 2026-07-03
- [2] Wikipedia — Indianapolis Cultural Districts (Mass Ave Cultural Arts District, Fountain Square, Broad Ripple Village, Wholesale District)
- [3] Wikipedia — Wholesale District, Indianapolis (19th-century commercial buildings, Circle Centre Mall, Indianapolis Artsgarden)
- [4] Wikipedia — Eli Lilly and Company (headquarters, Fortune 500 #100 in 2025, S&P 500 component)
- [5] Wikipedia — Elevance Health (headquarters, S&P 500 component)
- [6] Wikipedia — Simon Property Group (headquarters, S&P 500 component)
- [7] Wikipedia — Indianapolis 500 (reported largest single-day sporting event in the world; permanent seating capacity of roughly 235,000; race-day attendance of 350,000–400,000 with infield patrons; Speedway management does not disclose an official attendance figure)
- [8] Gen Con — official 2024 press release (record, sold-out crowd of over 71,000 attendees; held at the Indiana Convention Center, Lucas Oil Stadium, and downtown hotels)
- [9] ustvdb.com — 2024-25 Nielsen DMA rankings (Indianapolis #25, 1,232,210 TV homes)
- [10] Wikipedia — Indianapolis (2020 U.S. Census population, city)
- [11] Wikipedia — Indianapolis metropolitan area (2020 U.S. Census population, MSA)
- [12] Data USA — Indianapolis city (balance), IN (U.S. Census ACS commute data)
- [13] Wikipedia — Gainbridge Fieldhouse (home of the Indiana Pacers and Indiana Fever)
- [14] Wikipedia — Lucas Oil Stadium (63,000-seat home of the Indianapolis Colts)
- [15] Mapbox Directions API — driving route geometry for the I-65, I-70, and I-465 corridors, pulled 2026-07-03
- [16] Wikipedia — Fountain Square, Indianapolis (the first fountain was constructed in 1889, giving the neighborhood its name)
- [17] Wikipedia — Broad Ripple (about six miles north of downtown Indianapolis; Broad Ripple Park borders the White River; the Monon Trail runs through the neighborhood)
- [18] Downtown Indy Alliance — Anthem Inc. (Elevance Health) directory listing (220 Virginia Avenue, Indianapolis, listed as a downtown Indianapolis business)
- [19] Downtown Indy Alliance — Simon Property Group directory listing (225 West Washington Street, Indianapolis, listed as a downtown Indianapolis business)
Get Your Ad on Indianapolis Screens
Every screen in the Indianapolis market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
Get Your Ad on Indianapolis Screens