DOOH Marketing
DOOH Advertising in Minneapolis, MN
Nielsen DMA #16 (Minneapolis-Saint Paul) · 1,886,680 TV homes. A live 30-mile plan around downtown reaches 8,943 active digital screens delivering 2.17 billion monthly impressions.
New to Out-of-Home?
DOOH Marketing Platform: Plan, Buy & Measure Digital Out-of-Home Campaigns
Minneapolis exists because of a waterfall. Saint Anthony Falls, the only major drop on the entire Mississippi River, powered the flour mills that put General Mills and Pillsbury on grocery shelves nationwide — the 1883 railroad bridge James J. Hill built to serve them still stands as the Stone Arch Bridge[21]. That same river now cuts between two separate downtowns, Minneapolis and Saint Paul, just ten miles apart and both inside one Nielsen market: DMA #16, a 1,886,680-home television footprint that a single media plan can cover in one pass.
That's digital out-of-home (DOOH): advertising built into the places people already spend their day — a bar TV in Uptown, a gas-pump screen off I-94, a downtown office lobby near Nicollet Mall — not a browser tab they can close. Goldfish Ads plans, buys, and measures that inventory across 100+ US markets and 35+ venue types, drawing the map exactly where the audience actually lives, works, and drives. Run it yourself in the self-serve platform and launch in under 24 hours, or hand the whole thing to our team to manage.
Plan
Search real inventory by market, venue type, and audience, then build a media plan in seconds.
Buy
Activate programmatically across every screen — run it yourself or let our team manage it, with no insertion-order back-and-forth.
Measure
Foot-traffic attribution, website lift, and brand studies close the loop on every campaign.
Here's exactly what's bookable across the Minneapolis metro right now.
Why Minneapolis Matters
Four S&P 500 companies sit inside Minneapolis proper, most of them within walking distance of Nicollet Mall: Target, headquartered at Target Plaza[6]; U.S. Bancorp, at U.S. Bancorp Center[7]; Ameriprise Financial, at the Ameriprise Financial Center[8]; and Xcel Energy, the utility serving roughly 3.9 million electricity customers across eight states[9]. The wider Twin Cities corporate map is bigger still — UnitedHealth Group (Eden Prairie), 3M (Maplewood), Best Buy (Richfield), General Mills (Golden Valley), and Ecolab (Saint Paul) are all real regional employers, but every one of them is headquartered in a suburb, not the city of Minneapolis itself[10][11][12][13][14][15].
Every July since 1940, the Minneapolis Aquatennial has turned "The Best Days of Summer" into a ten-day run of lake and river events, capped by the Torchlight Parade and the Target Fireworks[16] — the 2026 festival lands July 18-26, filling downtown streets and lake paths with the kind of foot traffic a bar or restaurant screen only gets a few weeks a year.
On an ordinary weekday, though, 51.9% of Minneapolis workers still drive alone, with a mean commute of 22 minutes[5] — enough time for a gas-station or grocery screen along I-35W, I-94, or I-494 to earn more than one glance a week.
Live Screen Map
Every dot is a bookable digital screen in the live 30-mile Minneapolis plan[1]. Pan, zoom, and click any marker for venue type and impressions, or use the filter to isolate a single format. Pulled directly from the Goldfish API — no static screenshot.
See the Actual Boards
Real Google Street View of the roadside bulletins in the Minneapolis plan[1] — the same corners you drive past on I-35W, I-94, and I-494. Drag inside any panel to look around the intersection. Imagery is Google Street View; screens are live and bookable.
Inventory by Venue Type
Pulled live from the saved 30-mile Minneapolis plan on 2026-07-04[1], with every screen counted once. The plan carries 8,943 active digital screens delivering 2,165,808,643 monthly impressions across the metro.
| Venue Type | Screens | Monthly Impressions |
|---|---|---|
| Grocery | 1,715 | 381,509,042 |
| Bars | 1,152 | 400,289,687 |
| Movie Theaters | 1,108 | 167,771,613 |
| Apartment Buildings | 898 | 75,700,646 |
| Gas Stations | 843 | 27,202,038 |
| Office Buildings | 589 | 101,068,671 |
| Casual Dining | 511 | 318,999,172 |
| Convenience Stores | 437 | 21,596,845 |
| Rideshare / Taxi TV | 410 | 1,011,819 |
| Sports Venues | 283 | 82,942,007 |
| Digital Billboards | 157 | 299,185,932 |
| Gyms | 149 | 21,268,585 |
| Urban Panels | 110 | 77,089,211 |
| Recreational Venues | 105 | 38,603,717 |
| Airports | 74 | 54,811,057 |
| Malls | 34 | 60,508,771 |
| Other venue types | 368 | 36,249,830 |
| Total | 8,943 | 2,165,808,643 |
Venue types are mutually exclusive and sum to the plan total. Figures reflect the 30-mile radius around downtown Minneapolis within the 1,886,680-home DMA.
Minneapolis Billboard Sizes & Creative Formats
These are the actual creative dimensions accepted across the live Minneapolis plan[1]. A single screen can accept more than one aspect ratio — a 16:9 landscape master plus a 9:16 portrait crop for gas-pump or elevator units, for example — so the counts below are format instances, not unique screens. The market is dominated by 16:9 landscape, with a solid block of 9:16 portrait and a wide-format row built for digital billboards.
| Resolution (px) | Aspect | Orientation | Format Instances |
|---|---|---|---|
| 1920×1080 | 16:9 | Landscape | 13,668 |
| 1080×1920 | 9:16 | Portrait | 1,788 |
| 720×1280 | 9:16 | Portrait | 1,062 |
| 1280×720 | 16:9 | Landscape | 605 |
| 1024×555 | ~1.85:1 | Landscape (ultra-wide) | 542 |
| 1024×768 | 4:3 | Landscape | 259 |
| 1400×400 | 3.5:1 | Landscape (wide-format digital billboard) | 245 |
17,570 format instances
Accept full-motion video (typically 10 or 15 seconds, silent).
15,472 format instances
Accept a static image — a single high-res JPG or PNG runs everywhere.
5,404 format instances
Support audio, concentrated in bar, gas-station, and point-of-care venues.
Ship a 16:9 and a 9:16 master and you cover nearly the entire Minneapolis market.
How Much Does DOOH Cost in Minneapolis?
You don't need a national media budget or an agency contract to put a message in front of Minneapolis. Campaigns start for as little as $50 a day, with no long-term commitment attached — launch, pause, and adjust on your own schedule.
Every screen in the plan sells at one flat, transparent CPM (cost per thousand impressions): a gas station off I-494, a downtown office lobby near Nicollet Mall, or a bar in Uptown, all the same price. A bigger budget simply buys more impressions across the metro, never access to a different tier of inventory. Scale up around Aquatennial week or a Vikings home game, and scale back down whenever you want.
Start at $50/day
Enough to put a real message on Minneapolis screens — test the market before you scale.
No commitment
No annual contract, no minimum term. Run a single week or run all year.
One flat CPM
Every venue type priced the same — your budget buys impressions, not access tiers.
Ready to put your brand on Minneapolis screens?
Live on Minneapolis screens in under 24 hours. Run it yourself or let our team handle it. No rate card, no long-term commitment.
Screens Near the Places You Know
The same 8,943 screens, zoomed in on the Minneapolis landmarks you actually drive past. Each map shows the bookable digital screens within 1.5 miles of the spot[1] — U.S. Bank Stadium, Target Field, Target Center, Mall of America, the Stone Arch Bridge, the Minneapolis Institute of Art, and out to MSP.
Couldn't load the per-store maps. Try refreshing.
Target Screens Along Any Route, Not Just a Radius
A radius treats every screen inside the circle the same. A route is different: hand us a real drive — a highway, a daily commute, a delivery loop — and Goldfish traces it with the Mapbox routing engine[28], then geofences every bookable screen within reach of that exact path, end to end.
The Twin Cities road grid gives three obvious candidates: the I-35W spine running north-south through downtown between Burnsville and Roseville; the I-94 corridor that carries traffic from Golden Valley through both downtowns and out to Woodbury on I-394 and I-94; and the I-494 South Loop stretch that runs past the airport and Mall of America between Eden Prairie and Bloomington. Pick one to see the screens hugging it and the venue mix along the whole corridor — every dot is a live, bookable screen from the same 30-mile plan[1].
0 bookable screens sit within 0.75 miles of I-35W North-South Spine (Burnsville, MN → Roseville, MN, 23.2 route miles). The mix along this corridor:
Corridor screens are filtered live from the 30-mile Minneapolis plan [1] against Mapbox driving geometry [28], counting each screen within the listed buffer of the route.
Screen Formats Active in Minneapolis
Real photos of the screen formats running in the Minneapolis plan[1], ranked by how many screens of each are bookable here. Each format is matched to the venue types actually booking in the market — representative venue photography, not location-specific shots.
Neighborhoods & Trade Areas
North Loop[24]
The city's former warehouse and rail-shipping district — six-to-eight-story Chicago Commercial-style warehouse buildings now hold lofts, restaurants, and galleries, with Target Field and the Federal Reserve Bank of Minneapolis anchoring the neighborhood's north edge.
Uptown[25]
The city's best-known business district outside downtown, centered at Hennepin Avenue and West Lake Street — more than 20 bars sit within a three-block radius, and the neighborhood hosts the Uptown Art Fair every August.
Northeast Minneapolis[26]
A former Eastern European mill-worker enclave turned arts-and-brewery district — the Northrup-King Building alone holds more than 135 artist studios, and the annual Art-A-Whirl open-studio tour draws visitors to roughly 400 studios each May.
Dinkytown[27]
The commercial strip along the University of Minnesota's East Bank campus, packed with student bars, restaurants, and apartment buildings — home to the historic Varsity Theater and Al's Breakfast.
Suggested Campaigns for This Market
Downtown financial & retail workforce reach
Office-building and urban-panel screens around Nicollet Mall and the U.S. Bancorp Center, where Target, U.S. Bancorp, and Ameriprise Financial put thousands of downtown employees on the same few blocks every weekday.
Build this plan →
Twin Cities gameday & event surround
Sports-venue, bar, and casual-dining screens geofenced around U.S. Bank Stadium, Target Field, and Target Center, where Vikings, Twins, Timberwolves, and Lynx crowds fill the same downtown blocks before and after every game.
Build this plan →
Suburban retail & mall foot traffic
Grocery, mall, and convenience-store screens across Bloomington and the southwest suburbs, anchored by Mall of America, the largest shopping mall in the country.
Build this plan →
Sports & Entertainment Footprints
U.S. Bank Stadium[17]
66,202-seat downtown stadium (expandable to 73,000) on Chicago Avenue, home of the Minnesota Vikings — it hosted Super Bowl LII in 2018 and the men's NCAA Final Four in 2019.
Target Field[18]
38,544-seat ballpark in the North Loop, home of the Minnesota Twins since it opened in 2010.
Target Center[19]
Downtown arena on First Avenue North, home of the Minnesota Timberwolves since 1990 and the Minnesota Lynx.
What DOOH Delivers
Results from real DOOH campaigns run on the same venue types and audience tactics you can book in Minneapolis. Different brands and markets — same platform, same playbook.
+47%
Awareness Lift
CPG — Hair Care Brand
Read case study →
+130%
Consideration Lift
Banking — Betterment
Read case study →
+53%
Decision-Maker Reach
Venue Types: Office Buildings
Read case study →
Frequently Asked Questions About Minneapolis DOOH
What is DOOH advertising?
Digital out-of-home (DOOH) is advertising on the digital screens you pass in the real world — bar TVs, gas-pump screens, grocery-aisle displays, and downtown digital billboards. It's a format viewers cannot skip, block, or mute, and it reaches people while they're already out in the city.
How much does DOOH advertising cost in Minneapolis?
Minneapolis DOOH campaigns start for as little as $50 a day with no long-term commitment. Every screen is sold at one flat, transparent CPM (cost per thousand impressions) — the same rate across every venue type — so a larger budget simply earns more impressions across the metro rather than access to different inventory.
What types of screens can I book in Minneapolis?
The live 30-mile Minneapolis plan carries 8,943 active digital screens across venue types including grocery stores, bars, movie theaters, apartment buildings, gas stations, office buildings, and downtown digital billboards.
How many people can a Minneapolis DOOH campaign reach?
The current Minneapolis plan delivers roughly 2.17 billion monthly impressions across the metro, which sits in Nielsen DMA #16 (Minneapolis-Saint Paul) with 1,886,680 TV homes.
How fast can a Minneapolis DOOH campaign launch?
Campaigns launch in under 24 hours — plan, buy, and go live the same day, instead of the weeks that traditional out-of-home buying takes. Run it yourself in the Goldfish Ads platform, or have our team plan and manage it for you.
Nearby Minnesota Markets
Plan a Minneapolis Campaign
Sources
- [1] Goldfish DOOH Planning API — live saved plan (code iqIG-Uu-utA), 30-mile radius around downtown Minneapolis, de-duplicated so each screen is counted once, pulled 2026-07-04
- [2] Wikipedia — Minneapolis (2020 U.S. Census population 429,954; the state's most populous city)
- [3] Wikipedia — Minneapolis–St. Paul–Bloomington, MN–WI Metropolitan Statistical Area (2020 U.S. Census population 3,690,261)
- [4] ustvdb.com — 2024-25 Nielsen DMA rankings (Minneapolis-Saint Paul #16, 1,886,680 TV homes)
- [5] Data USA — Minneapolis, MN (U.S. Census ACS commute data, 2024)
- [6] Wikipedia — Target Corporation (S&P 500 component; headquartered at Target Plaza, 1000 Nicollet Mall, downtown Minneapolis)
- [7] Wikipedia — U.S. Bancorp (S&P 500 component; headquartered at U.S. Bancorp Center, downtown Minneapolis)
- [8] Wikipedia — Ameriprise Financial (S&P 500 component; headquartered at the Ameriprise Financial Center, downtown Minneapolis)
- [9] Wikipedia — Xcel Energy (S&P 500 component; headquartered in Minneapolis; serves roughly 3.9 million electricity customers and 2.2 million natural-gas customers across eight states as of mid-2025)
- [10] Wikipedia — UnitedHealth Group (headquartered in Eden Prairie, Minnesota, a Twin Cities suburb — not Minneapolis proper)
- [11] Star Tribune — "UnitedHealth Group moves Minnesota headquarters from Minnetonka to Eden Prairie" (2023 relocation to the Optum campus)
- [12] Wikipedia — 3M (headquartered in Maplewood, Minnesota, a Saint Paul suburb — not Minneapolis)
- [13] Wikipedia — Best Buy (headquartered in Richfield, Minnesota, a Minneapolis suburb)
- [14] Wikipedia — General Mills (headquartered in Golden Valley, Minnesota, a Minneapolis suburb)
- [15] Wikipedia — Ecolab (headquartered in Saint Paul, Minnesota)
- [16] Wikipedia — Minneapolis Aquatennial (founded 1940; celebrates the city's lakes, rivers, and streams; Torchlight Parade and Target Fireworks among its signature events)
- [17] Wikipedia — U.S. Bank Stadium (66,202-seat capacity, expandable to 73,000; 401 Chicago Avenue, Minneapolis; home of the Minnesota Vikings; hosted Super Bowl LII and the 2019 NCAA men's basketball Final Four)
- [18] Wikipedia — Target Field (38,544-seat capacity; 1 Twins Way, Minneapolis; home of the Minnesota Twins since it opened in 2010)
- [19] Wikipedia — Target Center (600 First Avenue North, Minneapolis; home of the Minnesota Timberwolves since 1990 and the Minnesota Lynx)
- [20] Wikipedia — Mall of America (Bloomington, Minnesota; 5,600,000 sq ft of gross leasable area, the largest shopping mall in the U.S.; approximately 32 million visitors annually as of September 2025)
- [21] Wikipedia — Stone Arch Bridge (Minneapolis) (completed 1883 by railroad tycoon James J. Hill for the Great Northern Railway; crosses the Mississippi River at Saint Anthony Falls; now a pedestrian and bicycle bridge)
- [22] Wikipedia — Minneapolis Institute of Art (established 1883 as the Minneapolis Society of Fine Arts; more than 100,000 works spanning 5,000 years; free general admission)
- [23] Wikipedia — Minneapolis–Saint Paul International Airport (36,071,627 passengers in 2025; located within 10 miles of both downtown Minneapolis and downtown Saint Paul)
- [24] Wikipedia — North Loop, Minneapolis
- [25] Wikipedia — Uptown, Minneapolis
- [26] Wikipedia — Northeast, Minneapolis
- [27] Wikipedia — Dinkytown
- [28] Mapbox Directions API — driving route geometry for the I-35W, I-94, and I-494 corridors, pulled 2026-07-04
Get Your Ad on Minneapolis Screens
Every screen in the Minneapolis market, one place to launch it. Run it yourself or let our team handle it — live in under 24 hours.
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